Podcast 60: the lowdown on B2B messaging workshops

If you’ve got a new product, service, or acquisition on the horizon, it might be time to sort your messaging. Guest host George asks Fiona to explain.

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If your business has more than one person communicating externally, you’ll know it’s hard to keep messaging consistent across your sales and marketing, and make sure everyone always has the right personas in mind.

One way to solve this issue is a messaging workshop – and it can also sharpen your elevator pitch, and give you a matrix of powerful, multi-use copy blocks to boot.

In the newest episode of Good Copy, Bad Copy, George and Fiona dig deep into what these workshops are all about.

Listen now to find out:

  • Why consistent messaging is so important
  • Who should attend messaging workshops
  • What you really get out of a messaging workshop

(If you’d like a more detailed rundown of how a messaging workshop works, you’ll find Fiona’s in-depth blog post here.)

Also, copywriter Ben Philpott explains why he nominated Zoom’s “A Video Conference Call in Real Life” as our inaugural B2B Content Hall of Fame inductee.

Want to contact the show?

We want to hear from you. You’ll find us on Twitter… or feel free to send your thoughts, jokes, questions, suggestions, complaints or hat recommendations to podcast@radix-communications.com (better still, email us a voice memo).

Next month, we’ll be going shopping for essential copywriting kit, and inducting another member into our B2B Content Hall of Fame. 

How to listen…

You can download the episode here (right-click and “save-as” to download). Or stream the episode in the player at the top of the page.

(Or you can subscribe to the podcast on iTunes here. Alternatively, add our RSS to your preferred podcast player.)

Credits:

Audio editing and music by Bang and Smash.

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