Podcast 79: The Best B2B Content of 2019
We reveal what you have voted the Best B2B Content of 2019, and chat about the other excellent B2B content that arrived during the last year.
Nominate the best B2B content of 2019
What piece of B2B content has caught your eye in 2019? Nominate your favourite here...
B2B Content Hall of Fame: the motor catalogue that repositioned a brand
B2B product catalogues rarely attract much attention. But Maxon Motor's 508-page behemoth protects the entire brand from bargain-basement competitors, by focusing on one, specific target audience.
B2B Content Hall of Fame: Drawbotics’ hyper-detailed TV office floor plans
Just occasionally, B2B marketing manages to take advantage of pop culture without sky-high levels of cringe – and Katy’s addition to the Radix B2B Content Hall of Fame does just that.
B2B Content Hall of Fame: Salesforce’s labours of love
Not many global tech giants manage to create genuinely warm, caring and thoughtful content at scale. Fiona celebrates one that does.
B2B Content Hall of Fame: making dry subjects engaging at Air Charter Service
Technical writing doesn’t have to be dry and academic. Nick explains how Air Charter Service makes a niche product accessible to a broad audience.
B2B Content Hall of Fame: the humour and humility of IBM’s Watson
When IBM’s Watson interviewed public icons, it took the campaign beyond marketing, and into the zeitgeist. Here’s why we like the idea so much.
B2B Content Hall of Fame: how CB Insights created a God-tier newsletter
From pointless pie charts to accusations of vampirism – Kieran explains why he’s nominating the CB Insights newsletter for our Content Hall of Fame…Podcast 60: the lowdown on B2B messaging workshops
Guest host George asks Fiona to explain what a B2B messaging workshop is, how it works, and why you’d want one.