The best B2B content of 2020: cast your vote now

The time has come; the nominees have been shortlisted. Your mission – should you choose to accept it – is to choose the best B2B content of 2020.

What’s the best B2B content of 2020?

We asked you to nominate your favourite piece of B2B content. What will make the shortlist? That's up to you...

Podcast 79: The Best B2B Content of 2019

We reveal what you have voted the Best B2B Content of 2019, and chat about the other excellent B2B content that arrived during the last year.

The Best of B2B Content 2019 – it’s time to vote

It's time to vote. We've shortlisted your nominations for the best B2B content of 2019 – and we need your help deciding who wins.

Nominate the best B2B content of 2019

What piece of B2B content has caught your eye in 2019? Nominate your favourite here...

B2B Content Hall of Fame: the motor catalogue that repositioned a brand

B2B product catalogues rarely attract much attention. But Maxon Motor's 508-page behemoth protects the entire brand from bargain-basement competitors, by focusing on one, specific target audience.

B2B Content Hall of Fame: Drawbotics’ hyper-detailed TV office floor plans

Just occasionally, B2B marketing manages to take advantage of pop culture without sky-high levels of cringe – and Katy’s addition to the Radix B2B Content Hall of Fame does just that.

B2B Content Hall of Fame: Salesforce’s labours of love

Not many global tech giants manage to create genuinely warm, caring and thoughtful content at scale. Fiona celebrates one that does.

B2B Content Hall of Fame: making dry subjects engaging at Air Charter Service

Technical writing doesn’t have to be dry and academic. Nick explains how Air Charter Service makes a niche product accessible to a broad audience.

B2B Content Hall of Fame: the humour and humility of IBM’s Watson

When IBM’s Watson interviewed public icons, it took the campaign beyond marketing, and into the zeitgeist. Here’s why we like the idea so much.

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