Podcast 75: B2B copywriters v AI – what does the future really hold?

How quickly will robots replace B2B copywriters? We talk to Dr Andrew Bredenkamp of Acrolinx, and find out why it might be time for writers to make friends with AI.

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Increasingly, there’s evidence AI copy generation platforms can outperform human copywriters for basic tasks like writing digital ad copy and email subject lines.

So does that mean it’s only a matter of time until computers are writing all the content, and copywriters are out of a job?

Not necessarily.

In this episode of “Good Copy, Bad Copy”, we talk with with AI copy expert Dr Andrew Bredenkamp, of Acrolinx. And we find out:

  • How AI will change the nature of copywriting work
  • What algorithms can do, and what they can’t
  • Why AI may expand the number of people writing content
  • Which skills writers will need to learn next
  • How the traditional writers may soon adopt a consultative, editorial role

So it’s not the end just yet. But we’re on the verge of a good deal of change. It’s an exciting time.

Want to be on the next “Good Copy, Bad Copy”?

Contact us through @radixcom on Twitter or podcast@radix-communications.com (if you really want to make us happy, send us a voice memo).

How to listen


Thanks to Andrew for his time, openness, and expertise regarding what AI can and can’t do. If you’d like to know more about his work, take a peek at the Acrolinx content governance solution.

Podcast editing and music by Bang and Smash.


David served as our Creative Director for almost eight years, before establishing a standalone practice focusing on B2B creativity and copywriting training and guidance. We continue to work closely together, with David supporting our clients as an associate as and when needed.

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