Increasingly, there’s evidence AI copy generation platforms can outperform human copywriters for basic tasks like writing digital ad copy and email subject lines.
So does that mean it’s only a matter of time until computers are writing all the content, and copywriters are out of a job?
Not necessarily.
In this episode of “Good Copy, Bad Copy”, we talk with with AI copy expert Dr Andrew Bredenkamp, of Acrolinx. And we find out:
- How AI will change the nature of copywriting work
- What algorithms can do, and what they can’t
- Why AI may expand the number of people writing content
- Which skills writers will need to learn next
- How the traditional writers may soon adopt a consultative, editorial role
So it’s not the end just yet. But we’re on the verge of a good deal of change. It’s an exciting time.
Want to be on the next “Good Copy, Bad Copy”?
Contact us through @radixcom on Twitter or podcast@radix-communications.com (if you really want to make us happy, send us a voice memo).
How to listen
- You can download the episode here (right click and select “Save As” to download)
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Credits
Thanks to Andrew for his time, openness, and expertise regarding what AI can and can’t do. If you’d like to know more about his work, take a peek at the Acrolinx content governance solution.
Podcast editing and music by Bang and Smash.
