7 ways to make your B2B writing more inclusive

It isn’t always easy to write inclusively – but it is always important. Here’s why, and what you can do to be more inclusive in your B2B content.

Vacancy: Senior B2B technology copywriter

We need a writer with B2B technology experience, who can write engagingly across a range of content formats and styles. (You can work remotely, or from our award-winning Cornwall office.)

B2BQ&A 108: How much B2B content actually gets read?

How can you tell tumbleweed content from a B2B sensation? We ask Basware’s Katie Colbourne and Matt Laybourn of Rockee.

B2BQ&A 106: How can I make boring B2B subjects more interesting?

What techniques can you use to turn jargon-stuffed B2B topics into knockout content people want to read? We ask Haydn Grey’s Katherine Wildman and Robyn Collinge of WeTransfer.

B2BQ&A 104: How can you keep your B2B content fresh?

If you’re writing about the same product, service, or idea over and over, how can keep your content compelling? We ask Xero’s Content Strategy Lead.

B2BQ&A 103: What was the best B2B content of 2021?

What was the best piece of B2B content of 2021? Discover trends, takeaways, and inspiration from last year’s shortlist – then find out the winner.

The best B2B content of 2021: which is your favourite?

Draw inspiration from this year's finest examples of B2B marketing content – then help us choose the best.

Join our team: we’re hiring a B2B technology copywriter

If you're considering starting a B2B writing career, we’d love to hear from you. We need a Junior B2B Copywriter to join our talented, welcoming team.

Want to be a B2B Copywriter? We’re hiring.

If you're a gifted writer with a knack for explaining niche subjects clearly, we may have a position for you. We need a Junior B2B Copywriter to join our talented, supportive team.

Wanted: brilliant B2B technology copywriter

If you’re a gifted and versatile B2B writer, we’d like to talk to you about joining our team – whether in the office, or remotely.

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