The B2B Content Audio Blog #6: how to interview subject matter experts

Give us six minutes, and we’ll give you six weird interview questions to transform your next content piece.

B2B Content Hall of Fame: the motor catalogue that repositioned a brand

B2B product catalogues rarely attract much attention. But Maxon Motor's 508-page behemoth protects the entire brand from bargain-basement competitors, by focusing on one, specific target audience.

Whatever happened to the content marketing heroes?

David explains why bold, ambitious marketers are essential if we're going to create B2B content that works – and asks what we do when content marketing becomes business as usual.

Podcast 59: writing email subject lines, B2B InTech 2018

Steve shares five proven ways to write B2B email subject lines… plus one crazy thought you might have overlooked. David reports from B2B InTech 2018.

B2B InTech 2018: my route through the day

16 tempting sessions. A tonne of must-see speakers. And eight hours to fit it all in. Impossible? David makes his plan for B2B InTech 2018...

Good news for clients: we’re raising our blog writing prices

Our 2018 copywriting price list is out – and our average blog post is getting more expensive. We confidently predict our clients will love it. Here’s why.

9th principle of badass B2B web copy: Patience

In the last in our video series on web copywriting, David explains why you should always write the first things last.

8th principle of badass B2B web copy: Prescience

If you’re writing web copy, you need to be something of a fortune teller. David explains why, with a little “help” from a friend.

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