Whatever happened to the content marketing heroes?

David explains why bold, ambitious marketers are essential if we're going to create B2B content that works – and asks what we do when content marketing becomes business as usual.

Podcast 59: writing email subject lines, B2B InTech 2018

Steve shares five proven ways to write B2B email subject lines… plus one crazy thought you might have overlooked. David reports from B2B InTech 2018.

B2B InTech 2018: my route through the day

16 tempting sessions. A tonne of must-see speakers. And eight hours to fit it all in. Impossible? David makes his plan for B2B InTech 2018...

Good news for clients: we’re raising our blog writing prices

Our 2018 copywriting price list is out – and our average blog post is getting more expensive. We confidently predict our clients will love it. Here’s why.

9th principle of badass B2B web copy: Patience

In the last in our video series on web copywriting, David explains why you should always write the first things last.

8th principle of badass B2B web copy: Prescience

If you’re writing web copy, you need to be something of a fortune teller. David explains why, with a little “help” from a friend.

7th principle of badass B2B web copy: Consistency

Wherever your web visitor looks, they should read something useful. Watch three Davids tell you how it’s done…

6th principle of badass B2B web copy: Integrity

Often in copywriting, it’s good to surprise people. But when you’re writing a web page it’s the last thing you want to do…

5th principle of badass B2B web copy: Empathy

As B2B copywriters, our relationship with Google has changed pretty dramatically. In this short video, David explains how (with a special guest appearance from Google himself...)

Make your writing more effective

Get copywriting tips and advice — direct to your inbox every month: