9th principle of badass B2B web copy: Patience

In the last in our video series on web copywriting, David explains why you should always write the first things last.

8th principle of badass B2B web copy: Prescience

If you’re writing web copy, you need to be something of a fortune teller. David explains why, with a little “help” from a friend.

7th principle of badass B2B web copy: Consistency

Wherever your web visitor looks, they should read something useful. Watch three Davids tell you how it’s done…

6th principle of badass B2B web copy: Integrity

Often in copywriting, it’s good to surprise people. But when you’re writing a web page it’s the last thing you want to do…

5th principle of badass B2B web copy: Empathy

As B2B copywriters, our relationship with Google has changed pretty dramatically. In this short video, David explains how (with a special guest appearance from Google himself...)

4th principle of badass B2B web copy: Kindness

People might think the internet is a cut-throat, competitive place. But if you really want to win, try a little tenderness. Watch and learn…

3rd principle of badass B2B web copy: Perspective

Newsflash: your website is not about you. Even the “about us” page. In fact, especially that page. Here’s why…

2nd principle of badass B2B web copy: Focus

Every page on the internet succeeds or fails on its own merits. So when you’re copywriting, treat each page as if it’s the only one in the world.

1st principle of badass B2B web copy: Clarity

Every web page has a job to do – so before you start writing, you’d better know what that job is. In this short video, David explains why, and how.

Mind the content marketing skills gap

Increasingly, content marketers are struggling to source the skills they need. What can be done? David and Emily share their highlights from the Bristol Content Group’s “Great Big Content Skills Debate”.

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