What’s the big idea?

Four ways to find and own your unique story in the crowded world of B2B tech.

Once more, with feeling: using reader psychology in your B2B copywriting

Understanding how your B2B audience's emotion influences their decision-making can make your writing even more effective. Here’s how to incorporate a little psychology into your writing process.

How to write content about the Internet of Things

The Internet of Things is a hot trend in technology – one marketers and copywriters both have to get to grips with. George offers four tips to ensure your IoT-focused content stays on track.

Subject lines: the secret shortcut into the subconscious

Most B2B marketers believe the sole purpose of a subject line is to get your email opened. Steve explains why that isn’t even half the job.

5 questions you should ask a B2B copywriter (but few marketers do)

Choosing the right B2B copywriter is important – but how do you go about it? Nick suggests five ways you can make us work harder to win your business.

How to write about SaaS

Writing about Software-as-a-Service (SaaS)? The key might actually be to not write about it at all. George explains…

When is thought leadership NOT thought leadership?

It seems like everybody wants to be a thought leader these days. But when is thought leadership just… window dressing? Let’s get to the bottom of this.

Podcast: how to get value for money from your copywriter

How can you get more value from your B2B copywriting budget – and where should you definitely NOT cut corners? Fiona and David explore your options…

How to tell a compelling brand story in a world full of heroes

An online world, where everyone’s a hero, gives Steve an interesting new perspective on how skilled copywriting can help brands in a crowded market stand out...

A basic structure you can use for almost any blog post

Don’t know how to start your blog post? Just follow these headings, and you’ll have a simple structure to help you get writing...

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