Should we rename “B2B content”? An interview with Palo Alto Networks marketer Mat Harper
Referring to marketing assets as "content" is commonplace – but does it limit creativity? Mat Harper thinks so, and he tells us what we should do about it.Podcast 84: how to manage a creative B2B content team
Getting the best out of a creative B2B marketing team can be challenging. So we spoke to conductor Alice Farnham, to see what we could learn.
5 cognitive biases, and what they can teach us about B2B copywriting
The human mind is a complex and powerful tool, but it’s not without its flaws. Learn what our inbuilt cognitive biases can teach us about writing B2B content.
What’s the perfect work environment for creating B2B content?
Are work obstacles stopping you from creating great content? Here’s what your ideal B2B workplace might look like, according to our survey results and expert Maureen Blandford.Podcast 83: Lean-Agile B2B Content
Can Lean-Agile practices help you create B2B content with more value and less waste? We ask a familiar voice: Bluefruit Software’s Emily King.
Can you write about cybersecurity without being negative?
In cybersecurity, marketing is often negative by default. Here’s how to ensure your content doesn’t trigger your audience’s notification fatigue.
Keywords and a crowbar: a rant about SEO copywriting for B2B
Every B2B copywriter should be able to follow your SEO strategy. But if that strategy is "use abstract keywords from this spreadsheet as many times as you can", we need to talk.
65 real quotes about B2B content marketing problems
Our research report into barriers to good B2B marketing content gave marketers the chance to vent anonymously about their frustrations. Here, we share what they really said.