7 ways to liven up old-school B2B copy
Stuffy writing in B2B marketing copy often doesn’t work. Here are seven quick ways to liven yours up.
Marketers: can National Novel Writing Month help you write faster?
National Novel Writing Month is the playground of rookie writers the world over. Does it hold a secret to getting your marketing work done?
How to give copywriters better feedback
The more constructive you can make your feedback, the sharper your content will be. Here are five fast ways to get better results.
Webinar: What does good B2B content look like? 15 essential checks
Improve your work, review with confidence, and manage stakeholder expectations with this 15-point checklist.
We asked, they answered: copywriting for B2B social media
We asked Comment Ground's Kate Stoodley for a B2B social media expert's perspective on what makes good copy. (Part one of a twin blog series... we answered some questions for Comment Ground too.)Podcast 76: what makes bad B2B content?
We discuss the obstacles that prevent good marketers from making good content… and Harry Kapur shares why B2B writers need intellectual rigour.
How to write a B2B press release (that doesn’t suck)
They may not be fashionable, but we still get asked to write a LOT of press releases. Here's how to spot a good one.Podcast 75: B2B copywriters v AI – what does the future really hold?
How quickly will robots replace B2B copywriters? Dr Andrew Bredenkamp of Acrolinx tells us it might be time for writers to make friends with AI.
