Research report: barriers to B2B marketing content

105 B2B content marketers shared their problems and frustrations with us. Now, we'll share them with you (with commentary and advice from industry experts, for good measure).

7 ways to liven up old-school B2B copy

Stuffy writing in B2B marketing copy often doesn’t work. Here are seven quick ways to liven yours up.

Marketers: can National Novel Writing Month help you write faster?

National Novel Writing Month is the playground of rookie writers the world over. Does it hold a secret to getting your marketing work done?

How to give copywriters better feedback

The more constructive you can make your feedback, the sharper your content will be. Here are five fast ways to get better results.

Webinar: What does good B2B content look like? 15 essential checks

Improve your work, review with confidence, and manage stakeholder expectations with this 15-point checklist.

Register here.

We asked, they answered: copywriting for B2B social media

We asked Comment Ground's Kate Stoodley for a B2B social media expert's perspective on what makes good copy. (Part one of a twin blog series... we answered some questions for Comment Ground too.)

Podcast 76: what makes bad B2B content?

We discuss the obstacles that prevent good marketers from making good content… and Harry Kapur shares why B2B writers need intellectual rigour.

How to write a B2B press release (that doesn’t suck)

They may not be fashionable, but we still get asked to write a LOT of press releases. Here's how to spot a good one.

Podcast 75: B2B copywriters v AI – what does the future really hold?

How quickly will robots replace B2B copywriters? Dr Andrew Bredenkamp of Acrolinx tells us it might be time for writers to make friends with AI.

4 B2B copywriting tips from Radix’s summer internship

What can you learn about B2B copywriting in just four weeks? Quite a lot, if these tips from our 2019 intern, Priya, are anything to go by.

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