B2BQ&A 100: How can I stop clients and stakeholders meddling with my wording?
How do you convince your client or stakeholder to check for factual accuracy, and leave the tone and wording up to the copywriter? We ask Doug Kessler and Fiona Campbell-Howes.
Our favourite B2B marketing insights from Ignite London 2021
Radix marketing manager Lisa attended B2B Marketing's virtual Ignite London conference. Here, she shares three of her favourite takeaways from the event.Podcast 97: how to write valuable B2B content
How do you create content that meets your audience’s needs, and also serves your business goals? In this month’s “Good Copy, Bad Copy”, we find out.
How to write content for procurement leaders in 2021
International supply chains have rarely been as volatile as they are today. Here's our guide to producing content for procurement teams battling turbulent times.Podcast 96: how to make sure your B2B content is inclusive and diverse
Why is it so important to deliberately ensure your B2B content reflects the whole of your audience – and the whole of society? We talk to Kavita Singh and Ogilvy’s Natalie Narh.
Want to level-up your B2B podcasts? Here’s your essential audio kit list.
Big audio quality doesn’t have to mean big budgets. Get crisper, clearer podcasts for your business with our audio equipment buyers’ guide.Podcast 95: how to write B2B social media content
Should your B2B social content be personal or professional? And what habits should you avoid? We ask social media marketing guru Luan Wise.
Will your B2B blog post perform better as a LinkedIn article? Let’s investigate.
Where should your B2B blog content live to get its best results – on your website, or on LinkedIn, as a native article? Ben turns detective.