The B2B Content Audio Blog #13: how to run a B2B messaging workshop

Sales and marketing alignment in a box? The final episode of this audio blog season explains how to run a B2B messaging workshop.

Also available on Spotify, iTunes and RSS feed. Or Download it here.

Successful B2B marketing requires everyone pulling in the same direction: sales, marketing, product specialists… everyone.

Which is why you can’t properly market your brand unless there’s alignment around your key messaging.

We’re increasingly asked to run messaging workshops to help our clients nail down a core set of wording they can use across all their external communications, sales collateral, and training. And this audio blog explains how these messaging workshops work, and why they’re so valuable to the business as a whole.

Hit “play” now to learn:

  • Who you should invite to your workshop
  • What to do before, during and afterwards
  • The key components of a successful messaging framework

“Looks like we got ourselves a reader…”

If you’d prefer to read Fiona’s original blog post for yourself, here’s What happens in a B2B messaging workshop?

This is the end of this podcast season, so if you’d like to keep hearing from us, you’ll want Good Copy, Bad Copy: the B2B Copywriting Podcast. (The next episode drops next week, revealing the best B2B content of 2018.)

How to listen

You can download the episode here, or stream it in the player at the top of the page.

Alternatively, you could subscribe to us on iTunes, or use this RSS feed here. You can also find us on Spotify.

Get in touch

Want to hear a second season of this audio blog? Let us know. Email, tweet at us, or leave an iTunes review.


Audio editing: Bang and Smash

Theme tune: “Chinny Reckon” by the Nye Bevans

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