B2BQ&A 113: What’s the best B2B content EVER?
You nominated. The judges shortlisted. And you voted. Now, it’s time to review 19 great examples of B2B content… and find out what you’ve chosen as the greatest of all time.
B2BQ&A 111: How can ABM content balance relevance and brand voice?
Three account-based marketing leaders help us explore ABM content writing, and how to blend what your brand wants to say with what your audience needs to read.
From call to brief to copy – what’s the Radix copywriting process?
The Radix copywriting process runs like a well-oiled machine – but what is it exactly? Let Ben take you on a journey.
How to atomise a big B2B content piece into smaller assets
Want to maintain the momentum of your hero piece of B2B content? Ben shares advice on how to break down large content into valuable, smaller assets.
ChatGPT and B2B copywriters: mortal enemies or better together?
Can AI really write like a B2B copywriter? We sent our Head of Copy into the uncanny valley to find out.
How much tech knowledge do you need to become a B2B technology copywriter?
Interested in becoming a B2B tech copywriter, but not sure how much technical knowledge you really need? Here’s how we help our writers get up to speed.
7 ways to make your B2B writing more inclusive
It isn’t always easy to write inclusively – but it is always important. Here’s why, and what you can do to be more inclusive in your B2B content.
Internship success for Izzy
The return of our copywriting skills programme created a great skills opportunity for Izzy Wicks, as we reintroduced the Radix internship scheme.