B2BQ&A 111: How can ABM content balance relevance and brand voice?
Three account-based marketing leaders help us explore ABM content writing, and how to blend what your brand wants to say with what your audience needs to read.
How to atomise a big B2B content piece into smaller assets
Want to maintain the momentum of your hero piece of B2B content? Ben shares advice on how to break down large content into valuable, smaller assets.
ChatGPT and B2B copywriters: mortal enemies or better together?
Can AI really write like a B2B copywriter? We sent our Head of Copy into the uncanny valley to find out.
How much tech knowledge do you need to become a B2B technology copywriter?
Interested in becoming a B2B tech copywriter, but not sure how much technical knowledge you really need? Here’s how we help our writers get up to speed.
7 ways to make your B2B writing more inclusive
It isn’t always easy to write inclusively – but it is always important. Here’s why, and what you can do to be more inclusive in your B2B content.
Internship success for Izzy
The return of our copywriting skills programme created a great skills opportunity for Izzy Wicks, as we reintroduced the Radix internship scheme.
How to create better content, by being a better reviewer
This wildly underrated skill allows the best marketers to control and accelerate content creation. And it’s a skill that you can learn.B2BQ&A 105: How do you evaluate B2B content quality?
We discover the processes B2B tech giants use to ensure consistent quality across all their content, and share a resource to help you check your own work.
B2BQ&A 104: How can you keep your B2B content fresh?
If you’re writing about the same product, service, or idea over and over, how can keep your content compelling? We ask Xero’s Content Strategy Lead.