What happens in a B2B messaging workshop?

It’s something we get asked to do more and more – but what exactly happens in a messaging workshop, how long will it take, and what will you get out of it? Here’s our guide for marketers.

B2B InTech 2018: my route through the day

16 tempting sessions. A tonne of must-see speakers. And eight hours to fit it all in. Impossible? David makes his plan for B2B InTech 2018...

How to write about SaaS

Writing about Software-as-a-Service (SaaS)? The key might actually be to not write about it at all. George explains…

Meet B2B marketing’s new must-have: The Marketing Lead Tamagotchi

How do you keep content marketers focused on leads – all day, every day? We thought back to the 90s, and found the answer.

InTech 2017: the five sessions we don’t want to miss

InTech is by far one of this year’s B2B marketing highlights. Here’s our route through the day’s agenda.

New LinkedIn: 7 things B2B marketers need to know before sharing content

Some of your LinkedIn contacts will already be using the new-look LinkedIn – changing the way they see your content. Emily shares best practice and character limits to make sure your posts look right.

Podcast: Got content? B2B Marketing Summit 2016 takeaways

We learned a lot at the 2016 B2B Marketing Summit. From content marketing to intelligent content, here are our highlights and takeaways.

How eight B2B copywriters tackled exactly the same brief

We talk a lot about the importance of matching the right B2B copywriter to each job. But just how much would the results vary? We tried an experiment – using our own team as guinea pigs.

Podcast: The battle to stop B2B content from going to waste

Why does so much B2B content go unused? And is there anything marketers and copywriters can do to stop content waste? Listen in to find out.

How to brief a B2B copywriter

The secret to getting some great copy? It isn’t just hiring a great copywriter. It’s giving a great brief.

Make your writing more effective

Get copywriting tips and advice — direct to your inbox every month: