We asked, they answered: copywriting for B2B social media

We asked Comment Ground's Kate Stoodley for a B2B social media expert's perspective on what makes good copy. (Part one of a twin blog series... we answered some questions for Comment Ground too.)

Podcast 72: stop telling B2B marketers to be “brave”

B2B content marketers have a lot to deal with. Is it unfair to tell them to be braver too? We ask B2B marketing all-star Maureen Blandford.

A content marketer’s guide to the B2B Marketing Expo 2019

Two days. Twelve theatres. Hundreds of seminars, masterclasses and exhibitors. If you're a content marketer attending the Expo, where do you even begin? We delve into the listings, so you don't have to.

Podcast 70: how to write B2B copy for engineers

What does it take to write great B2B marketing content for a multinational engineering audience? We ask Danfoss copywriter Lasse Lund.

Ghostwriting in B2B: fake content or essential thought leadership tool?

Ghostwriting has become a vital part of B2B content marketing. But when does it go beyond legitimate thought leadership and become fraudulent?

Podcast 68: the best B2B content of 2018

As 2018 draws to a close, it’s time to reflect on a year of truly excellent B2B marketing content. Here are a dozen examples.

The B2B Content Audio Blog #13: how to run a B2B messaging workshop

Sales and marketing alignment in a box? The final episode of this season explains how to run a B2B messaging workshop.

B2B Content Hall of Fame: the motor catalogue that repositioned a brand

B2B product catalogues rarely attract much attention. But Maxon Motor's 508-page behemoth protects the entire brand from bargain-basement competitors, by focusing on one, specific target audience.

Whatever happened to the content marketing heroes?

David explains why bold, ambitious marketers are essential if we're going to create B2B content that works – and asks what we do when content marketing becomes business as usual.

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