Podcast 91: the Best B2B Content of 2020
We reveal what you voted this year’s best B2B content, and four expert panelists – Maureen Blandford, Harry Kapur, Lasse Lund and Karla Rivershaw – share their tips for 2021.
Writing for the public sector? Follow these six tips from sector experts
The public sector has its own priorities, challenges, motivations and language. Generic B2B content won't work for this extraordinary audience, so we gathered six tips from experts in the sector.
The best B2B content of 2020: cast your vote now
The time has come; the nominees have been shortlisted. Your mission – should you choose to accept it – is to choose the best B2B content of 2020.
7 ways to write B2B marketing content that has real value
How can you ensure your marketing content is delivering value for both your business and your audience?
How original research can boost your B2B content | B2B Content Tuesday
Research is a great way to pack your B2B content full of reader value. But what does great B2B research look like? Here are our tips, tricks and answers.
Should we rename “B2B content”? An interview with Palo Alto Networks marketer Mat Harper
Referring to marketing assets as "content" is commonplace – but does it limit creativity? Mat Harper thinks so, and he tells us what we should do about it.
What’s the perfect work environment for creating B2B content?
Are work obstacles stopping you from creating great content? Here’s what your ideal B2B workplace might look like, according to our survey results and expert Maureen Blandford.