The amazing lead Tamagotchi

Meet B2B marketing’s new must-have: The Marketing Lead Tamagotchi

How do you keep content marketers focused on leads – all day, every day? We thought back to the 90s, and found the answer.
InTech 2017: the five sessions we don’t want to miss

InTech 2017: the five sessions we don’t want to miss

InTech is by far one of this year’s B2B marketing highlights. Here’s our route through the day’s agenda.
New LinkedIn: 7 things B2B marketers need to know before sharing content

New LinkedIn: 7 things B2B marketers need to know before sharing content

Some of your LinkedIn contacts will already be using the new-look LinkedIn – changing the way they see your content. Emily shares best practice and character limits to make sure your posts look right.

Podcast: Got content? B2B Marketing Summit 2016 takeaways

We learned a lot at the 2016 B2B Marketing Summit. From content marketing to intelligent content, here are our highlights and takeaways.

How eight B2B copywriters tackled exactly the same brief

How eight B2B copywriters tackled exactly the same brief

We talk a lot about the importance of matching the right B2B copywriter to each job. But just how much would the results vary? We tried an experiment – using our own team as guinea pigs.

Podcast: The battle to stop B2B content from going to waste

Why does so much B2B content go unused? And is there anything marketers and copywriters can do to stop content waste? Listen in to find out.

How to brief a B2B copywriter

How to brief a B2B copywriter

The secret to getting some great copy? It isn’t just hiring a great copywriter. It’s giving a great brief.
reddit v Quora: how can you use them in B2B marketing?

reddit v Quora: how can you use them in B2B marketing?

Scared of reddit? Unsure what to do with Quora? Emily looks at how both platforms can benefit B2B marketers (as long as you don’t put promotion first).
3 big problems with “marketing to millennials” in B2B

3 big problems with “marketing to millennials” in B2B

Tons of people are advising B2B brands to “market to millennials”. But what does that actually mean? A lot less than you might think, says Steve (25).
Three people your B2B copywriter definitely needs to meet

Three people your B2B copywriter definitely needs to meet

As a marketer, it can be daunting to put your suppliers in direct contact with the characters inside your organisation. But for writers, it’s a gift.

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