Podcast 78: Maths for B2B marketers
How can you be sure the numbers in your content are correct? We ask mathematics resource designer, podcaster, and writer, Lucy Rycroft-Smith.
The Best of B2B Content 2019 – it’s time to vote
It's time to vote. We've shortlisted your nominations for the best B2B content of 2019 – and we need your help deciding who wins. Nominate the best B2B content of 2019
What piece of B2B content has caught your eye in 2019? Nominate your favourite here...
We asked, they answered: copywriting for B2B social media
We asked Comment Ground's Kate Stoodley for a B2B social media expert's perspective on what makes good copy. (Part one of a twin blog series... we answered some questions for Comment Ground too.)Podcast 72: stop telling B2B marketers to be “brave”
B2B content marketers have a lot to deal with. Is it unfair to tell them to be braver too? We ask B2B marketing all-star Maureen Blandford.
A content marketer’s guide to the B2B Marketing Expo 2019
Two days. Twelve theatres. Hundreds of seminars, masterclasses and exhibitors. If you're a content marketer attending the Expo, where do you even begin? We delve into the listings, so you don't have to.Podcast 70: how to write B2B copy for engineers
What does it take to write great B2B marketing content for a multinational engineering audience? We ask Danfoss copywriter Lasse Lund.
Ghostwriting in B2B: fake content or essential thought leadership tool?
Ghostwriting has become a vital part of B2B content marketing. But when does it go beyond legitimate thought leadership and become fraudulent?Podcast 68: the best B2B content of 2018
As 2018 draws to a close, it’s time to reflect on a year of truly excellent B2B marketing content. Here are a dozen examples.