Podcast 62: content strategy, and how B2B web writing has changed

When design is so often the focal point of new website projects, how can copywriters go above and beyond to deliver exceptional web copy?

Subscribe on iTunes. Grab RSS feed. Download it. (Or click that 'play' button up there.)

In a world where design dominates new website projects, copy often comes as an afterthought, or gets overlooked completely.

But why?

Great web copy is a vitally important part of any website. Get it wrong, and your customers will likely drop off because it doesn’t give them anything useful. Get it right though, and you get better page views, less page drop-off, and – most importantly – more conversions.

In the latest episode of Good Copy, Bad Copy, David and Fiona talk about writing web copy, content strategy, and what it takes to run a successful web copy project from start to finish.

Listen now to learn:

  • How we recently managed a successful web copy project for a large international client
  • What you should consider when briefing a writer on a web copy project
  • How strategist Irene Triendl sees the crossover between copywriting and content strategy

We also announce which piece of content is the latest to make it into our B2B Content Hall of Fame this month.

How to listen:

You can download the episode here (right-click and “save-as” to download). Or stream the episode in the player at the top of the page.

(Or you can subscribe to the podcast on iTunes here. Alternatively, add our RSS to your preferred podcast player.)


Audio editing and music by Bang and Smash.


Nick developed his copywriting skills in retail, e-commerce, and politics, writing for brands like John Lewis, Tesco, and IHG – and even Members of Parliament and the House of Lords. Today, he’s a favourite among our public sector, retail, and cloud computing clients for his ability to translate complex subjects into audience-relevant and reader-friendly content.

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