Podcast 92: writing B2B content for telecoms (and other changing sectors)
How can B2B marketers get to grips with an industry that’s constantly changing? To find out, we talk to telecoms marketing expert Sarah Zammit.
Podcast 80: Survey results special – barriers to effective B2B content
105 B2B marketers have spoken. Hear the six barriers to great content, and analysis from some of the industry’s most respected professionals.
Ghostwriting in B2B: fake content or essential thought leadership tool?
Ghostwriting has become a vital part of B2B content marketing. But when does it go beyond legitimate thought leadership and become fraudulent?
We need to talk: the power of a great briefing call
Briefing calls are an important part of the writing process. Without them, we’re unable to convey our clients’ expertise. Nick explains why before writing copy, it's important to have a call.
A crash course in B2B social media copywriting
In B2B, everyone and their dog is using social. Nick's whistle-stop tour of current best practice will help you bark the loudest.
B2B Content Hall of Fame: making dry subjects engaging at Air Charter Service
Technical writing doesn’t have to be dry and academic. Nick explains how Air Charter Service makes a niche product accessible to a broad audience.Podcast 62: content strategy, and how B2B web writing has changed
How do you create truly unique web copy and successfully manage projects from start to finish?
Want to write great landing pages? Follow these three simple rules…
Landing pages are the final stop for B2B campaigns and content, so it’s important to get them right. Nick shares three essential landing page rules to help you drive more quality traffic to your website.