B2B Content Hall of Fame: making dry subjects engaging at Air Charter Service

Technical writing doesn’t have to be dry and academic. Nick explains how Air Charter Service makes a niche product accessible to a broad audience.

Podcast 62: content strategy, and how B2B web writing has changed

How do you create truly unique web copy and successfully manage projects from start to finish?

Want to write great landing pages? Follow these three simple rules…

Landing pages are the final stop for B2B campaigns and content, so it’s important to get them right. Nick shares three essential landing page rules to help you drive more quality traffic to your website.

B2B website copywriting: why it’s all about your customer

As a B2B brand, your website isn’t special. But your customers are. Treat them with the respect they deserve and you’ll soon notice the results.

5 questions you should ask a B2B copywriter (but few marketers do)

Choosing the right B2B copywriter is important – but how do you go about it? Nick suggests five ways you can make us work harder to win your business.

Podcast: how to get value for money from your copywriter

How can you get more value from your B2B copywriting budget – and where should you definitely NOT cut corners? Fiona and David explore your options…

“How long will it take?” Five factors we consider when quoting for copywriting

As a copywriting agency, delivering the work on schedule is just as important as the copy itself. Here’s five factors we consider when quoting for your writing project.

How to distil complex subjects into compelling copy – a Radix guide

Complex ideas can be difficult to convey to a less technical audience. Here’s our guide to turning difficult subjects into readable (even interesting) copy.

Robotics and AI: coming soon to a ship near you

Innovative tech is set to change the marine sector beyond recognition. We sent Nick to the Marine-i robotics and AI conference to find out how.

Podcast: what did we learn at Copywriting Conference 2017?

Where can you laugh all day, write “I love you” on a banana, and gain copywriting tips? CopyCon17, that’s where. Listen to our run-down of the event.

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