Who’s in the C-suite… and how do you write for them?

Who’s in the C-suite… and how do you write for them?

“C-suite” is a term that’s used a lot in B2B marketing. Most of us understand what it refers to but who’s actually in the suite? And how do you write for each persona?

Chatbots and virtual assistants are still young – it’s down to copywriters to help them grow up

Without great copy, chatbots and virtual assistants would be useless. It’s time for copywriters to stop worrying about SKYNET and get back to basics.

InTech 2017: the five sessions we don’t want to miss

InTech 2017: the five sessions we don’t want to miss

InTech is by far one of this year’s B2B marketing highlights. Here’s our route through the day’s agenda.

Bad marketing that will make your eyes bleed: our roundup of this year’s B2B content marketing predictions

This podcast episode sizes up our big predictions for B2B content marketing in 2016 with input from some B2B friends on what to watch for in 2017.

My journey to becoming a B2B tech copywriter: advice and guidance to aspiring writers

My journey to becoming a B2B tech copywriter: advice and guidance to aspiring writers

As one of our newest writers, Nick shares snippets of advice from his varied experience in the world of politics, retail and e-commerce which have given him the skills to write for Radix.

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