Podcast: how to get value for money from your copywriter

How can you get more value from your B2B copywriting budget – and where should you definitely NOT cut corners? Fiona and David explore your options…

“How long will it take?” Five factors we consider when quoting for copywriting

As a copywriting agency, delivering the work on schedule is just as important as the copy itself. Here’s five factors we consider when quoting for your writing project.

How to distil complex subjects into compelling copy – a Radix guide

Complex ideas can be difficult to convey to a less technical audience. Here’s our guide to turning difficult subjects into readable (even interesting) copy.

Robotics and AI: coming soon to a ship near you

Innovative tech is set to change the marine sector beyond recognition. We sent Nick to the Marine-i robotics and AI conference to find out how.

Podcast: what did we learn at Copywriting Conference 2017?

Where can you laugh all day, write “I love you” on a banana, and gain copywriting tips? CopyCon17, that’s where. Listen to our run-down of the event.

Detail, confidence and Viz: our takeaways from CopyCon17

Gather a bunch of copywriters in a room and there’ll soon be an argument over the use of em dashes—or so you’d think. In fact, our only takeaways from the Copywriting Conference 2017 are positive…

Podcast: why standout content needs writers *and* experts

How much should you rely on copywriters to come up with you content? Our B2B copywriting podcast Good Copy, Bad Copy provides the answers.

Agile on the Beach: 5 takeaways that can improve B2B copy projects too

Nick attended the Agile on the Beach conference, to keep our writing about software development up to date. But he picked up five tips that could improve any business... including ours.

Who’s in the C-suite… and how do you write for them?

“C-suite” is a term that’s used a lot in B2B marketing. Most of us understand what it refers to but who’s actually in the suite? And how do you write for each persona?

Chatbots and virtual assistants are still young – it’s down to copywriters to help them grow up

Without great copy, chatbots and virtual assistants would be useless. It’s time for copywriters to stop worrying about SKYNET and get back to basics.

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