Podcast 68: the best B2B content of 2018

As 2018 draws to a close, it’s time to reflect on a year of truly excellent B2B marketing content. Here are a dozen examples.

The B2B Content Audio Blog #13: how to run a B2B messaging workshop

Sales and marketing alignment in a box? The final episode of this season explains how to run a B2B messaging workshop.

The B2B Content Audio Blog #12: 7 tips to help you write up a live event

Live events take work, so it makes sense to turn them into written content too. These 7 tips will help you do it well.

The B2B Content Audio Blog #11: how to run a successful editorial board

Hear how an editorial board can transform your content marketing (and grab five top tips for running one successfully).

Podcast 67: B2B content trends and analytics – which formats get the best results?

Which types of B2B content get the strongest engagement? And how do you measure what content works best?

The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting

How do you get an objective view of which content will work, and which won’t? We use a hierarchy of five key tests.

The B2B Content Audio Blog #9: a foolproof blog post structure you can steal

In six minutes flat, you can pick up a structure that works for almost any blog post.

The B2B Content Audio Blog #8: you’re doing email subject lines wrong; here’s why

There’s a big, obvious mistake in the way most B2B marketers write and measure email subject lines. Here are four tips to get it right.

The B2B Content Audio Blog #7: how to write an ebook that gets results

What are the hallmarks of a truly great B2B ebook? Here’s our definitive guide.

Podcast 66: is it ever OK to use comedy in B2B copy – and if so, how do you do it well?

Humour is an ultra-subjective thing, so you might think it’s best to avoid comedy in B2B copywriting. But is that really true – and if not, how do you go about getting it right?

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