Recent changes to search algorithms have rewarded quality. That’s one reason why blog posts are getting longer, better researched, and more expensive.
Does B2B’s addiction to data help or hinder copywriting? We chat with SEO expert Tom Telford.
How can you make sure your copy stays engaging, even after translation? Expert Anja Jones tells all…
How do you create truly unique web copy and successfully manage projects from start to finish?
What’s the best purchase to improve your copywriting? The team talk keyboards, monitors, software and tech.
Guest host George asks Fiona to explain what a B2B messaging workshop is, how it works, and why you’d want one.
Steve shares five proven ways to write B2B email subject lines… plus one crazy thought you might have overlooked. David reports from B2B InTech 2018.
How can you get more value from your B2B copywriting budget – and where should you definitely NOT cut corners? Fiona and David explore your options…
In the first episode of the post-Emily era, copywriter George joins the gang to talk about how to turn a B2B marketing event into compelling content (and why we should fear hi-tech lifts).
How did B2B content writing and marketing change in 2017? And what will 2018 bring? Listen in to the Good Copy, Bad Copy podcast to find out.
Get copywriting tips and advice — direct to your inbox every month: