Female copywriters are an overwhelming majority, according to the 2018 ProCopywriters survey – so why are so few of us writing for B2B tech?
As 2018 draws to a close, it’s time to reflect on a year of truly excellent B2B marketing content. Here are a dozen examples.
Sales and marketing alignment in a box? The final episode of this season explains how to run a B2B messaging workshop.
Live events take work, so it makes sense to turn them into written content too. These 7 tips will help you do it well.
Hear how an editorial board can transform your content marketing (and grab five top tips for running one successfully).
Which types of B2B content get the strongest engagement? And how do you measure what content works best?
How do you get an objective view of which content will work, and which won’t? We use a hierarchy of five key tests.
In six minutes flat, you can pick up a structure that works for almost any blog post.
There’s a big, obvious mistake in the way most B2B marketers write and measure email subject lines. Here are four tips to get it right.
What are the hallmarks of a truly great B2B ebook? Here’s our definitive guide.
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