What makes a great style guide? Listen to Good Copy, Bad Copy: The B2B Copywriting Podcast for tips on writing a guide your content creators will love.
B2B copywriters and designers often don’t work in the same city, or country. How can we stay on the same page? Find out in this podcast episode.
Does jargon ever have a place in B2B marketing copy? Listen to Good Copy, Bad Copy: The B2B Copywriting Podcast, to find out how to get jargon right.
Want to be a better writer? Then give us, and select leading B2B copywriters, 28 minutes and 53 seconds of your time.
What can B2B copywriters do to improve the chances that lead nurture emails will generate opens and click throughs? Find out in this podcast episode.
Blogs are the second most used content tactic by B2B marketers. Find out how to write B2B blogs that people will want to read and engage with.
Without great copy, chatbots and virtual assistants would be useless. It’s time for copywriters to stop worrying about SKYNET and get back to basics.
Web copy is something all B2B brands need, but often it doesn’t get the attention it deserves. Here’s how to make the most of the words on your site.
Why does bottom of the funnel content go so unloved? Is top of the funnel really that glamorous? Join us as we celebrate our favourite BOFU content.
This podcast episode sizes up our big predictions for B2B content marketing in 2016 with input from some B2B friends on what to watch for in 2017.
Copywriting tips and insights — delivered to you every month.