What kind of content stands out, now ABM is so popular? To find out, we talk to Accenture’s Head of ABM for Europe, Rhiannon Blackwell.
Maureen Blandford tells us how to coax people into sharing the insights you need for your B2B content. Plus, a Fleet Analyst tackles the Anonymous Five.
How can B2B marketers get to grips with an industry that’s constantly changing? To find out, we talk to telecoms marketing expert Sarah Zammit.
We reveal what you voted this year’s best B2B content, and four expert panelists – Maureen Blandford, Harry Kapur, Lasse Lund and Karla Rivershaw – share their tips for 2021.
We share takeaways from this year’s Copywriting Conference, meet one of the brains behind the writing tool Scrivener, and get brutally honest answers from an Information Security pro. Plus: nominate the best B2B content of 2020.
David and co-host Jane Morrin, EMEA Director of Marketing at Udemy, talk to Joel Harrison about pivotal moments in B2B marketing’s history, and what it could look like in the future.
Creating effective content for the public sector is a delicate balance between logic and emotion. We talk to leading marketers and find out how it’s done.
Award-winning marketer Mwamba Kasanda shares how much work it takes to get stakeholders to buy your big idea – and the importance of having a strong story.
We examine data from Orbit Media and the Content Marketing Institute, to figure out why B2B marketers changed their mind about blogs.
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