Podcast: Highlights and takeaways from the B2B Marketing Summit

Fiona shares her highlights of B2B Marketing’s sellout B2B Summit event on the 17th June, and talks about what copywriters and marketers can learn from the event.


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Image by Simon Callaghan Photography for B2B Marketing. Pictured: Fiona Campbell-Howes

It was a stunning event by all measures: all tickets sold out, a fantastic venue in The Brewery, a packed agenda across five different streams, and a ‘superstar’ keynote speaker – Newscred’s Michael Brenner – flying in from San Francisco to address the 580-strong crowd.

But what were the highlights of the 2015 B2B Summit, and did it give us any clues about what’s in store for B2B copywriters in the months to come?

In this episode of Good Copy, Bad Copy, Fiona shares her impressions of the event, and summarises key themes that will have a bearing on B2B copywriting for the rest of this year.

Listen now to hear about:

  • Which speakers had the most interesting stuff to say, from a copywriting point of view
  • Why content is only going to get hotter – and more voluminous
  • How “P2P” is replacing B2B – and why that’s a good thing
  • The state of storytelling in B2B – and why we may be making it sound harder than it is

PLUS: Fiona gives us a flavour of her own talk in the Content track – The 7 Types of B2B Copywriter (And How the Wrong One Can Destroy Your Campaign). See the full slide deck from her talk below.

Download the episode here (right-click and “save as” to download). Or listen in the player at the top of the page.

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Music by Industrial and Marine.

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