Radix Copycast episode 9 – designers vs. copywriters (it doesn’t have to be all-out war)

Welcome to episode 9 of the Radix Copycast – this time we’re talking about how the evolving, visual nature of marketing content has affected how B2B copywriters and designers work together. UPDATE: We revisited copywriters and designers working together in episode 53.


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Why is it so important for designers and copywriters to work together?

More than ever, today’s B2B copywriters need to work closely with designers in order to meet the demands of enterprise marketing campaigns. The explosion in the use of design in traditional formats – white papers, case studies – and the increased use of visually-led content – infographics, comics – has seen the relationship between copy and design become far more involved.

Fiona and I are joined by designer Tim Hendy to explore this changing relationship between design and copy – and in particular:

  • How the use of external copywriters affects the design process
  • The risks involved if copywriters and designers can’t work together effectively
  • Designers’ frustrations with copywriters and vice versa
  • Which should come first: writing or design?
  • Plus: tips for how copywriters can work more effectively with designers

Download the episode here (right-click and “save as” to download). Or listen in the player at the top of the page.

You can subscribe to the podcast on iTunes here.

Music by Industrial and Marine.

 

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