Do you italicise titles? Or put them in speech marks? The question may seem barely worth your time, but the fact remains: writing “Ulysses 31” and Ulysses 31 in the same sentence looks more than a little sloppy.
A good style guide can help you keep content consistent, even when you’ve a small army of people writing for your brand.
But do you need one? What should it contain? And is it the right place to lay down the law on voice and tone?
Hear Emily, Fiona and David share their expert perspectives in our 22-minute guide to guides (and still find the time to reminisce over 1980s Franco-Japanese cartoons).
Listen now to discover:
- The difference between “editorial style” and “voice and tone” guides
- The one thing absolutely every style guide should contain
- Our gripes with The Economist Style Guide (which, for the most part, we love)
- Why blog posts are a special case when it comes to “voice and tone” rules
- … and much, much more
How to listen:
You can download the episode here (right-click and “save-as” to download). Or stream the episode in the player at the top of the page.