Why you should give your B2B copywriters three months off

Earlier this year, Kieran became the first member of the Radix team to take “The Radix Sabbatical”. In this post he reflects on the immense value of such time off – to the Sabbateur, and to the business.

Should you use “that” or “which”?

Or can you use use thatever – sorry, whichever – you like in your sparkling B2B marketing copy? Kieran explains why this stuff is complicated, and offers a simple solution…

Podcast: style guide v tone and voice. What’s the difference?

What makes a great style guide? Listen to Good Copy, Bad Copy: The B2B Copywriting Podcast for tips on writing a guide your content creators will love.

In defence of the semicolon – probably B2B’s least favourite punctuation mark

Kieran explains why the semicolon deserves your full support – and how to deploy it to (subtly) devastating effect in your B2B marketing copy.

Everything you need to know about writing a B2B case study

Give me ten minutes. I’ll give you the power to write one of the most enduring, persuasive marketing materials in the known universe.

RIP: the B2B infographic (2012-2016)

2016 will be remembered for a slew of celebrity deaths – and our research shows content marketing had a high-profile casualty of its own…

How to brief a B2B copywriter

The secret to getting some great copy? It isn’t just hiring a great copywriter. It’s giving a great brief.

Revealed: The One Word It’s PHYSICALLY IMPOSSIBLE Not To Click

Kieran reports on astonishing research from MIT Sloan, which could change the face of B2B marketing forever.

Poetry in B2B: a fact of life

Recently, George argued that poetry has no place in B2B marketing. From the other side of the Radix copywriters’ bench, Kieran begs to differ.

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