You are a cartographer (and other hard-won advice on B2B white papers)
Kieran gets nostalgic for indoor gatherings, and waves you quietly into an imaginary lecture theatre, where he’s just beginning his class on B2B white papers….
B2B Content Hall of Fame: how CB Insights created a God-tier newsletter
From pointless pie charts to accusations of vampirism – Kieran explains why he’s nominating the CB Insights newsletter for our Content Hall of Fame…
When copywriters show their working, everybody wins. Here’s why.
For years now, Kieran has been writing notes for our clients at the top of his copy documents. Now we’re asking all our writers to – where necessary – do the same…
Why you should give your B2B copywriters three months off
Earlier this year, Kieran became the first member of the Radix team to take “The Radix Sabbatical”. In this post he reflects on the immense value of such time off – to the Sabbateur, and to the business.
Should you use “that” or “which”?
Or can you use use thatever – sorry, whichever – you like in your sparkling B2B marketing copy? Kieran explains why this stuff is complicated, and offers a simple solution…Podcast 53: style guide v tone and voice. What’s the difference?
What makes a great style guide? Listen to Good Copy, Bad Copy: The B2B Copywriting Podcast for tips on writing a guide your content creators will love.
In defence of the semicolon – probably B2B’s least favourite punctuation mark
Kieran explains why the semicolon deserves your full support – and how to deploy it to (subtly) devastating effect in your B2B marketing copy.
Everything you need to know about writing a B2B case study
Give me ten minutes. I’ll give you the power to write one of the most enduring, persuasive marketing materials in the known universe.