The B2B Content Audio Blog #3: which B2B copywriter is best for you?

There are seven types of B2B copywriter. When and how should you use each one?

Click the "play" button. Subscribe on iTunes. Grab the RSS feed. Or Download it here.

It’s rare to find one B2B copywriter who can do every kind of content well. So it’s important to understand how to match the right writer to each job.

In the third episode of our audio blogging pilot, David reads Radix’s most successful content of all time: Fiona’s wildly popular The seven types of B2B copywriter: which one is best for you?

As you’ll hear, choosing your copywriter depends on the challenge you are facing. The “creative copywriter” can come up with great campaign concepts, whereas the “explainer copywriter” will write you a stand-out white paper.

To discover the other five, and how to use them, click play.

Or, if you prefer a longer listen, like our monthly discussion podcast Good Copy, Bad Copy: the B2B Copywriting Podcast.

How to listen

You’re very welcome to use the player above, or download the episode here.

If you’d rather use your podcast app, you subscribe to us on iTunes, and there’s an RSS feed here.

Get in touch

If you find the audio blog format useful (or if you have a way to improve it), we really want to hear from you. Email, tweet at us, or leave an iTunes review.


Audio editing: Bang and Smash

Title music: “Chinny Reckon” by the Nye Bevans

Ben C

Ben was our first recruit through the Radix internship programme, impressing us so much we couldn’t let him go. He’s now one of our most flexible writers, delivering sharp and effective B2B content and demand gen copy on topics including AI, analytics delivery, digital platforms, and many more.

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