The B2B Content Audio Blog #3: which B2B copywriter is best for you?
There are seven types of B2B copywriter. When and how should you use each one?
It’s rare to find one B2B copywriter who can do every kind of content well. So it’s important to understand how to match the right writer to each job.
In the third episode of our audio blogging pilot, David reads Radix’s most successful content of all time: Fiona’s wildly popular The seven types of B2B copywriter: which one is best for you?
As you’ll hear, choosing your copywriter depends on the challenge you are facing. The “creative copywriter” can come up with great campaign concepts, whereas the “explainer copywriter” will write you a stand-out white paper.
To discover the other five, and how to use them, click play.
Or, if you prefer a longer listen, like our monthly discussion podcast Good Copy, Bad Copy: the B2B Copywriting Podcast.
How to listen
You’re very welcome to use the player above, or download the episode here.
If you’d rather use your podcast app, you subscribe to us on iTunes, and there’s an RSS feed here.
Get in touch
If you find the audio blog format useful (or if you have a way to improve it), we really want to hear from you. Email [email protected], tweet at us, or leave an iTunes review.
Credits
Audio editing: Bang and Smash
Title music: “Chinny Reckon” by the Nye Bevans
The Radix Team
Wider team
Since 2007, the Radix team has worked with B2B tech companies and agencies to create compelling content. With an average of 9+ years’ experience, our writers have the expertise and talent to communicate complex tech propositions with clarity, credibility, and creativity.