It’s rare to find one B2B copywriter who can do every kind of content well. So it’s important to understand how to match the right writer to each job.
In the third episode of our audio blogging pilot, David reads Radix’s most successful content of all time: Fiona’s wildly popular The seven types of B2B copywriter: which one is best for you?
As you’ll hear, choosing your copywriter depends on the challenge you are facing. The “creative copywriter” can come up with great campaign concepts, whereas the “explainer copywriter” will write you a stand-out white paper.
To discover the other five, and how to use them, click play.
Or, if you prefer a longer listen, like our monthly discussion podcast Good Copy, Bad Copy: the B2B Copywriting Podcast.
How to listen
You’re very welcome to use the player above, or download the episode here.
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Get in touch
If you find the audio blog format useful (or if you have a way to improve it), we really want to hear from you. Email firstname.lastname@example.org, tweet at us, or leave an iTunes review.
Audio editing: Bang and Smash
Title music: “Chinny Reckon” by the Nye Bevans