This week we unveil the Radix Copycast – a new podcast exploring trends and issues in B2B technology marketing through a copywriting lens.
Direct download available here (right click and “Save As”). Or listen in the player at the top of the page.
In this first episode, Emily and Fiona discuss email marketing and B2B video marketing.
With 36% of emails now being accessed through mobile devices, what needs to change in email copywriting? What sort of subject line works best? And how can copywriters get to know which tactics work, and which don’t?
We finish with a look at the rise of video in B2B. It’s a relatively expensive medium, so how can content marketers create videos that make the right impact on the audience – and how can the script help with that?
Here are links to some of things we talk about in the podcast:
- Adestra’s awe-inspiring survey of 1.15 billion (yes, billion) B2B email subject lines
- Radix blog post: Storytelling in B2B marketing: using a three-act structure
- ‘Dinoverts’ video series by Marketing Options International for Networks First
Hope you enjoy it, and look out for future episodes, when we’ll be talking about whether it’s OK to use jargon in tech copy, and what Google’s recent algorithm updates mean for online copywriters. We may even have a guest expert or two!