B2B blogging keeps changing – so how do you write a good post?

Blogs are an enduring part of B2B content marketing – but the format, and its uses, have changed. Listen as David, Fiona and Emily discuss what’s new, and what it takes to keep B2B blog readers coming back for more.


Blogs are one of the most-used content tactics by B2B marketers, according to research by Content Marketing Institute and MarketingProfs. (In fact, they’re the second most used.)

And guess what? Here at Radix, we wrote more blog posts in 2016 than any other content format.

Blogging is still big in business to business marketing – but things are changing, fast. In our recent #b2bcopychat, some people were noticing a trend for longer, better-researched blogs… while others had heard whispers that the format might be dying out.

Which is true – or could it even be both? Join Fiona, David and me as we discuss why blogs play such a huge role in B2B marketing, and how to write blog posts that readers will want to engage with.

Listen in now and find out:

  • Why blogs are such a versatile format
  • Why they’re getting longer, better, and more expensive
  • The importance of quality, and niches
  • Our top tips for writing quality blog posts
  • … and more

You can download the episode here (right-click and “save-as” to download). Or stream the episode in the player at the top of the page.

(Or you can subscribe to the podcast on iTunes here. Alternatively, add our RSS to your preferred podcast player.)

Notes from this episode…

Want to know what a present participle is? Then check out this explanation over on Grammar Monster.

Thanks to Paul Hewerdine of Earnest, and the #b2bcopychat gang for their input to this episode.

If you want to catch-up on the full #b2bcopychat that covered blogging, then check out this Storify:

Music by Industrial and Marine.

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