Podcast 85: B2B blog writing statistics – what’s changed, and why?

We examine data from Orbit Media and the Content Marketing Institute, to figure out why B2B marketers changed their mind about blogs.

B2B Content Tuesday: writing ebooks and white papers

Join us for a short, relaxed webinar and Q&A on Tuesday, June 16th at 16:00 BST (11:00 EDT). Reserve your place here.

Introducing B2B Content Tuesdays

Our new series of relaxed weekly webinars gives an opportunity to stay connected, and talk about any aspect of B2B content writing. Join us any Tuesday from 16:30 BST (11:30 EDT).

We asked, they answered: copywriting for B2B social media

We asked Comment Ground's Kate Stoodley for a B2B social media expert's perspective on what makes good copy. (Part one of a twin blog series... we answered some questions for Comment Ground too.)

How to write a B2B press release (that doesn’t suck)

They may not be fashionable, but we still get asked to write a LOT of press releases. Here's how to spot a good one.

Podcast 71: how to write B2B social media content

Social media best practice changes annoyingly fast – so we asked expert Kate Stoodley for some guiding principles.

The B2B Content Audio Blog #12: 7 tips to help you write up a live event

Live events take work, so it makes sense to turn them into written content too. These 7 tips will help you do it well.

We went to the Copywriting Conference. Here’s what we learned…

One day. 200 copywriters. A dozen speakers... and a MASSIVE GREAT SHEDLOAD of writing tips. Sit back, and we'll tell you everything we learned at this year's Copywriting Conference.

The B2B Content Audio Blog #8: you’re doing email subject lines wrong; here’s why

There’s a big, obvious mistake in the way most B2B marketers write and measure email subject lines. Here are four tips to get it right.

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