Podcast 71: how to write B2B social media content

Social media best practice changes annoyingly fast – so we asked expert Kate Stoodley for some guiding principles.

The B2B Content Audio Blog #12: 7 tips to help you write up a live event

Live events take work, so it makes sense to turn them into written content too. These 7 tips will help you do it well.

We went to the Copywriting Conference. Here’s what we learned…

One day. 200 copywriters. A dozen speakers... and a MASSIVE GREAT SHEDLOAD of writing tips. Sit back, and we'll tell you everything we learned at this year's Copywriting Conference.

The B2B Content Audio Blog #8: you’re doing email subject lines wrong; here’s why

There’s a big, obvious mistake in the way most B2B marketers write and measure email subject lines. Here are four tips to get it right.

The B2B Content Audio Blog #7: how to write an ebook that gets results

What are the hallmarks of a truly great B2B ebook? Here’s our definitive guide.

A crash course in B2B social media copywriting

In B2B, everyone and their dog is using social. Nick's whistle-stop tour of current best practice will help you bark the loudest.

Want to write great landing pages? Follow these three simple rules…

Landing pages are the final stop for B2B campaigns and content, so it’s important to get them right. Nick shares three essential landing page rules to help you drive more quality traffic to your website.

Subject lines: the secret shortcut into the subconscious

Most B2B marketers believe the sole purpose of a subject line is to get your email opened. Steve explains why that isn’t even half the job.

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