How to write a B2B press release (that doesn’t suck)
They may not be fashionable, but we still get asked to write a LOT of press releases. Here's how to spot a good one.Podcast 71-and-a-half: ABM copywriting… and an apology
Bad news: there’s no new “Good Copy, Bad Copy” this month. The Good news? We have an audio blog on ABM copywriting for you instead.
Podcast 71: how to write B2B social media content
Social media best practice changes annoyingly fast – so we asked expert Kate Stoodley for some guiding principles.
The B2B Content Audio Blog #12: 7 tips to help you write up a live event
Live events take work, so it makes sense to turn them into written content too. These 7 tips will help you do it well.
We went to the Copywriting Conference. Here’s what we learned…
One day. 200 copywriters. A dozen speakers... and a MASSIVE GREAT SHEDLOAD of writing tips. Sit back, and we'll tell you everything we learned at this year's Copywriting Conference.The B2B Content Audio Blog #8: you’re doing email subject lines wrong; here’s why
There’s a big, obvious mistake in the way most B2B marketers write and measure email subject lines. Here are four tips to get it right.
The B2B Content Audio Blog #7: how to write an ebook that gets results
What are the hallmarks of a truly great B2B ebook? Here’s our definitive guide.
The B2B Content Audio Blog #4: content for Account-Based Marketing (ABM)
The more personalised your content gets, the better it needs to be… so copywriting for Account-Based Marketing (ABM) is a high-stakes game.
