Writing for virtual reality – where do you start?

As more B2B marketers consider virtual reality, Katy speculates about what scriptwriting might look like in the age of VR.

How to write an awards entry (and win*)

At this time of year, we're up to our armpits in awards entries; mostly for clients, but sometimes for us too (Best Digital Marketing at the Cornwall Business Awards, you say?). Here's how we write a winner.

Podcast: how to write up a B2B marketing event

In the first episode of the post-Emily era, copywriter George joins the gang to talk about how to turn a B2B marketing event into compelling content (and why we should fear hi-tech lifts).

A basic structure you can use for almost any blog post

Don’t know how to start your blog post? Just follow these headings, and you’ll have a simple structure to help you get writing...

How long should a blog be?

In comparison to ebooks and white papers, the blog often has looser definitions of structure, form and length. So, how long is too long?

Good news for clients: we’re raising our blog writing prices

Our 2018 copywriting price list is out – and our average blog post is getting more expensive. We confidently predict our clients will love it. Here’s why.

Long vs short: how to write comics for B2B audiences

Comics can fit on less than a page or span entire books. What length of comic works for a business audience - and how do you write one for a B2B reader?

Attending a client event? Here’s how to write a kick-ass summary

Capturing the spirit of a big event can be daunting. Here are some tips to take the pressure off, and help you successfully summarise your next expo, conference, or breakfast meeting.

White papers v ebooks: what are they, who are they for, and which do you need?

It’s the clash of the mid-funnel heavyweights – but which format wins? John compares the two content marketing titans, and tells you when and how you might want to use each one.

Booking a successful B2B web copy project: a clients’ FAQ

In web development, it’s frightening how easily the words on the page can become an afterthought. Here’s how – and when – to get a copywriter involved.

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