Title case: to Capitalise or not to capitalise?
There’s a certain grandiosity to title case, but it can get a little confusing. To help, we’ve set out some general rules and quirks to look out for.
How long is the perfect sentence in B2B copy?
A major way you can make your B2B content more readable is to shorten your sentences. But how short are we talking?
What is long-form B2B content, and why does it work so well?
If you need to turn awareness into interest, long-form B2B content could be your not-so-secret weapon. Here’s why it’s so effective – and how you can ensure yours gets read.
Want to level-up your B2B podcasts? Here’s your essential audio kit list.
Big audio quality doesn’t have to mean big budgets. Get crisper, clearer podcasts for your business with our audio equipment buyers’ guide.Podcast 95: how to write B2B social media content
Should your B2B social content be personal or professional? And what habits should you avoid? We ask social media marketing guru Luan Wise.
Podcast 94: how to write great content for ABM (now that *everyone* is doing it)
What kind of content stands out, now ABM is so popular? To find out, we talk to Accenture’s Head of ABM for Europe, Rhiannon Blackwell.
UK vs US English: a (fairly) comprehensive checklist
Swapping between US and UK English can be a minefield. Use this handy proofing checklist to avoid the most common regional mix-ups.
A quick guide to ebooks and white papers | B2B Content Tuesday
They’re heavyweights of the content marketing world. But as new formats emerge, how they’re used is changing. Here’s how to get more from ebooks and white papers.