Podcast 71: how to write B2B social media content
Social media best practice changes annoyingly fast – so we asked expert Kate Stoodley for some guiding principles.
The B2B Content Audio Blog #12: 7 tips to help you write up a live event
Live events take work, so it makes sense to turn them into written content too. These 7 tips will help you do it well.
The B2B Content Audio Blog #8: you’re doing email subject lines wrong; here’s why
There’s a big, obvious mistake in the way most B2B marketers write and measure email subject lines. Here are four tips to get it right.
The B2B Content Audio Blog #7: how to write an ebook that gets results
What are the hallmarks of a truly great B2B ebook? Here’s our definitive guide.
The B2B Content Audio Blog #4: content for Account-Based Marketing (ABM)
The more personalised your content gets, the better it needs to be… so copywriting for Account-Based Marketing (ABM) is a high-stakes game.
A crash course in B2B social media copywriting
In B2B, everyone and their dog is using social. Nick's whistle-stop tour of current best practice will help you bark the loudest.
Want to write great landing pages? Follow these three simple rules…
Landing pages are the final stop for B2B campaigns and content, so it’s important to get them right. Nick shares three essential landing page rules to help you drive more quality traffic to your website.
Subject lines: the secret shortcut into the subconscious
Most B2B marketers believe the sole purpose of a subject line is to get your email opened. Steve explains why that isn’t even half the job.