The B2B Content Audio Blog #6: how to interview subject matter experts

Give us six minutes, and we'll give you six weird interview questions to transform your next content piece.

Click the "play" button. Subscribe on iTunes. Grab the RSS feed. Or Download it here.

Here’s a thing nobody tells you about being a B2B content writer: it’s not just about writing. You also need mad interviewing skills.

You see, most really good B2B content starts in the head of a subject matter expert. And it’s usually your writer’s job to get it out.

In this short audio blog (like a proper blog, except we read it out loud so you can do something more interesting instead), we reveal six surprising questions we use to get beyond the same-old content, and create something our client’s audience will really love.

When you’re ready, click play.

“Looks like we got ourselves a reader…”

If you’d rather read George’s questions for yourself, you’ll find them in his blog post 6 weird questions we ask subject matter experts (and why).

And here’s that guide to interviewing B2B experts that we mentioned in the recording.

Or, if you’re happy listening and you’d like some more, try our monthly discussion podcast Good Copy, Bad Copy: the B2B Copywriting Podcast. The next one’s a B2B comedy special!

How to listen

You can download the episode here, or stream the episode in the player at the top of the page.

(If you’d rather use your podcast app, you subscribe to us on iTunes, and there’s an RSS feed here.)

Get in touch

If you find the audio blog format useful (or if you have a way to improve it), we really, really, really want to hear from you. Email, tweet at us, or leave an iTunes review.


Audio editing: Bang and Smash

Title music: “Chinny Reckon” by the Nye Bevans


David served as our Creative Director for almost eight years, before establishing a standalone practice focusing on B2B creativity and copywriting training and guidance. We continue to work closely together, with David supporting our clients as an associate as and when needed.

We'd love to hear your thoughts on - The B2B Content Audio Blog #6: how to interview subject matter experts

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Create B2B tech marketing content that really works

Get regular advice and insights from our team of specialist B2B tech writers and account managers, direct to your inbox.