The B2B Content Audio Blog #12: 7 tips to help you write up a live event

Want to turn a live event into compelling written content? Here’s some expert advice for reporting from the field (or a conference centre, for that matter).

Also available on Spotify, iTunes and RSS feed. Or Download it here.

Attending industry events can be fun and informative, but they’re not so much fun for the marketer whose time, budget and stress goes into making everything run smoothly. So it makes sense to get as much ROI as you can, by turning your hard work into written content too.

That means you’ll need a write-up. And unfortunately, years of scribing at client events have taught us that turning your speakers’ key takeaways into engaging content isn’t always as straightforward as it sounds.

In this audio blog episode, you’ll hear some of our top tips for producing post-event content, from how to the make the most of your time at the event to how to nail that first draft.

Tune in now to hear:

  • Common pitfalls, and how to avoid them
  • Why you should work out your angle before you begin
  • How food might be the key to successful content

“Looks like we got ourselves a reader…”

If you’d rather read than listen, here’s George’s original blog post: Attending a client event? Here’s how to write a kick-ass summary.

Or if you’d like to try another Radix podcast, there’s always Good Copy, Bad Copy: the B2B Copywriting Podcast.

How to listen

You can download the episode here, or stream it in the player at the top of the page.

Alternatively, you could subscribe to us on iTunes, or use this RSS feed here. You can also find us on Spotify.

Get in touch

Love this podcast? Hate it? Lonely? Email, tweet at us, or leave an iTunes review. We’d love to know whether you’d like another series.


Audio editing: Bang and Smash

Theme tune: “Chinny Reckon” by the Nye Bevans

Further reading…

Attending a client event? Here’s how to write a kick-ass summary

Capturing the spirit of a big event can be daunting. Here are some tips to take the pressure off, and help you successfully summarise your next expo, conference, or breakfast meeting.

As one of our longest-serving copywriters, John’s worked with every kind of Radix client there is. It’s this experience that enables him to compose clear and compelling copy tailored to each client’s specific needs. His enviable creative writing skills also make him one of our go-to writers for video scripts, infographics, and enterprise animation work.

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