B2B copywriting… when should you use an ellipsis?

B2B tech copywriter Ben is coming to terms with an ellipsis addiction. But when is the right time to drop in this powerful, quirky pause?

We need to talk: the power of a great briefing call

Briefing calls are an important part of the writing process. Without them, we’re unable to convey our clients’ expertise. Nick explains why before writing copy, it's important to have a call.

Whatever happened to the content marketing heroes?

David explains why bold, ambitious marketers are essential if we're going to create B2B content that works – and asks what we do when content marketing becomes business as usual.

A crash course in B2B social media copywriting

In B2B, everyone and their dog is using social. Nick's whistle-stop tour of current best practice will help you bark the loudest.

Once more, with feeling: using reader psychology in your B2B copywriting

Understanding how your B2B audience's emotion influences their decision-making can make your writing even more effective. Here’s how to incorporate a little psychology into your writing process.

Who should write your B2B copy? Hiring freelancers vs using an agency vs doing it yourself

When a big campaign is at your door, who you gonna call? George weighs up the pros and cons of going with an agency, a freelance copywriter, or the DIY approach.

I spent four weeks as a professional B2B copywriter. Here’s what I learned.

Five writing tips I learned on my internship that will help you improve your B2B marketing copy.

B2B Content Hall of Fame: Salesforce’s labours of love

Not many global tech giants manage to create genuinely warm, caring and thoughtful content at scale. Fiona celebrates one that does.

Why bending the “rules” of grammar can improve your B2B copy

Some of the grammar “rules” we learned at school aren’t as definitive as they might seem. In fact, they could be holding your B2B marketing copy back.

10 sloppy habits that let your writing down (and how to avoid them)

Whether you're crafting marketing copy or dashing off an internal email, there’s no faster way to lose credibility than with sloppy writing. Here are ten habits to avoid.

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