Writing B2B web copy

Everything that’s wrong with your web copy—and how to fix it.

Dr. John (not a doctor) diagnoses the problems with your web copy, and provides a sure-fire remedy to help you fix them.
Beat-down the deadline: how to write more stuff in less time

Beat-down the deadline: how to write more stuff in less time

In an ideal world, copy comes quick and easy every time. But this is reality and – especially for B2B copywriters – there are obstacles aplenty. So let’s learn to avoid them…
Getting to the bottom of how to write awesome B2B case studies

Everything you need to know about writing a B2B case study

Give me ten minutes. I’ll give you the power to write one of the most enduring, persuasive marketing materials in the known universe.
The amazing lead Tamagotchi

Meet B2B marketing’s new must-have: The Marketing Lead Tamagotchi

How do you keep content marketers focused on leads – all day, every day? We thought back to the 90s, and found the answer.
Lessons from the silver screen: a Hollywood guide to B2B video writing

Lessons from the silver screen: a Hollywood guide to B2B video writing

From Se7en to Butch Cassidy and the Sundance Kid, Hollywood screenwriting can tell us a lot about what works when writing a B2B video.
#b2bcopychat 4 April: What’s new in B2B blogging?

#b2bcopychat 4 April: What’s new in B2B blogging?

Blogs for brands have changed in the past five years. But what’s different? What’s working? Join us for #b2bcopychat to discuss B2B blogging.
6 weird questions we ask subject matter experts (and why)

6 weird questions we ask subject matter experts (and why)

George reveals six weird-but-effective questions that can take your B2B interviews (and the resulting content) to the next level.
#b2bcopychat 7 March: B2B copywriters and the marketing funnel

#b2bcopychat 7 March: B2B copywriters and the marketing funnel

What is the B2B marketing funnel? How does it fit in with B2B copywriting? Join us for #b2bcopychat and learn about the funnel, end-to-end.
Why people swear at bots (and what copywriters should do about it)

Why people swear at bots (and what copywriters should do about it)

For a bot, standing up to verbal abuse isn’t just an add-on: it’s essential for continued engagement. If you write bot scripts, it’s time to teach your bot some self-respect.

Sign up to our monthly email

Copywriting tips and insights — delivered to you every month.