Ghostwriting in B2B: fake content or essential thought leadership tool?
Ghostwriting has become a vital part of B2B content marketing. But when does it go beyond legitimate thought leadership and become fraudulent?
5 strategies to turn complex engineering topics into compelling marketing content
Complicated subjects present a real opportunity for marketers who can deliver a clear message without dumbing down. Here are five successful approaches.
15 of the best copywriting tweets from #B2BCopyChat
A year to the day from the last #B2BCopyChat, we reflect on the best copywriting tips, rants, groans and GIFs from the archives
The beginning of a new era for Radix
Today is a defining day for Radix as we welcome the agency’s new owners (who you may find reassuringly familiar…)
Music and words: the sounds that drive great copy
For many copywriters, headphones are an office essential. For others, they’re a needless distraction. Can music change how you write?
We went to the Copywriting Conference. Here’s what we learned…
One day. 200 copywriters. A dozen speakers... and a MASSIVE GREAT SHEDLOAD of writing tips. Sit back, and we'll tell you everything we learned at this year's Copywriting Conference.
What’s the big idea?
Four ways to find and own your unique story in the crowded world of B2B tech.
We’re holding out for a hero. Is it you? (Account manager wanted)
We've taken on so many brilliant new copywriting clients that we need a new account manager to help us look after them all...