Thin Slicing: What B2B marketers can learn from the agile software development practice

Software developers use thin slicing to prove the value of their projects and deliver measurable ROI fast. We explore how marketers can use it to do the same.

How to commission B2B tech thought leadership – a guide

Learn how to create B2B technology thought leadership content that gets read, remembered, and shared with this guide for B2B marketers.

Give your B2B copywriters and account managers three months off. No, really.

Radix offers its employees three months off at half pay or six weeks at full pay for every five years’ service. Here’s why you should, too.

How to review B2B marketing copy from ChatGPT

Experimenting with AI-generated copy? Before you hit “publish”, ask yourself these five questions.

Cast your vote: What is the best B2B content ever?

Find out what you nominated as the best B2B blog posts, videos, podcasts, and long-form content – with input from expert judges – and vote for your favourite examples.

How to brief your copywriter – in briefing documents and on calls

Niall looks at the best way to brief your copywriter, what information you should give them, and why a follow-up call is essential.

In B2B copywriting, all experience is relevant

Your journey to becoming a B2B tech marketing copywriter will give you unique skills and knowledge that make your writing as individual as you are. (Niall should know – he was a scientist.)

From call to brief to copy – what’s the Radix copywriting process?

The Radix copywriting process runs like a well-oiled machine – but what is it exactly? Let Ben take you on a journey.

How to atomise a big B2B content piece into smaller assets

Want to maintain the momentum of your hero piece of B2B content? Ben shares advice on how to break down large content into valuable, smaller assets.

University won’t prepare you for the B2B learning curve (and that’s OK)

Before you enter the world of B2B copywriting, we recommend taking the time to adjust your expectations. Let me explain.

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