How to find the right voice and tone for your B2B content | B2B Content Tuesday
SPOILER ALERT: Voice and tone are not one and the same. Here’s how they differ – and some tips for finding the right voice for your B2B brand.
Cutting it short: when and when not to use contractions in your writing
Contractions can give your copy a personal tone, but they can also add unwanted complexity to your work. Here are the dos and don’ts of cutting it short.
How original research can boost your B2B content | B2B Content Tuesday
Research is a great way to pack your B2B content full of reader value. But what does great B2B research look like? Here are our tips, tricks and answers.
Five things every good B2B video script should have
Video can be a powerful marketing tool – but only if you know how to make the most of it. Discover five things your B2B video script absolutely must contain.
A crash course in B2B blog writing | B2B Content Tuesday
B2B blogging has had something of a renaissance lately. But it's a crowded market – so your blog needs to deliver real, clear value if it's going to stand out. Here’s how…
Four ways to find original B2B content ideas | B2B Content Tuesday
The best B2B content ideas span two categories: stuff you have authority to talk about, and stuff your customers need to know. Here's where to look for inspiration.
You are a cartographer (and other hard-won advice on B2B white papers)
Kieran gets nostalgic for indoor gatherings, and waves you quietly into an imaginary lecture theatre, where he’s just beginning his class on B2B white papers….
How can I make complex B2B content readable and compelling? | B2B Content Tuesday
Simplifying complex subjects, without dumbing down, is a vital part of creating B2B content that works (and gets approved by stakeholders). Here are some tips, suggestions, and tools.