Should you use “that” or “which”?
Or can you use use thatever – sorry, whichever – you like in your sparkling B2B marketing copy? Kieran explains why this stuff is complicated, and offers a simple solution…
How to write for the new CIO: a Radix primer
Writing a great piece of targeted B2B copy means knowing your audience – and their line of business – inside out. And lately, the role of the CIO has changed. Let’s find out how.
Long vs short: how to write comics for B2B audiences
Comics can fit on less than a page or span entire books. What length of comic works for a business audience - and how do you write one for a B2B reader?
Attending a client event? Here’s how to write a kick-ass summary
Capturing the spirit of a big event can be daunting. Here are some tips to take the pressure off, and help you successfully summarise your next expo, conference, or breakfast meeting.
Account managers: the unsung heroes of great B2B copy
Are account managers the secret to getting great copy from your writers? Katy sat down with ours to find out.
Proofing, copyediting, rewriting – what’s the difference?
The terms proofing, copyediting and rewriting are used almost interchangeably, but they’re three different jobs – with very different results. George outlines which to ask for – and what to expect.
The exclamation mark – is it ever justified?
“HEY! What’s this!? A blog about the exclamation mark!? I LOVE the exclamation mark!” – The words of a wise man, or the worlds of a mad man? Let’s settle this.
Agile on the Beach: 5 takeaways that can improve B2B copy projects too
Nick attended the Agile on the Beach conference, to keep our writing about software development up to date. But he picked up five tips that could improve any business... including ours.