B2B Content Hall of Fame: “A Video Conference Call in Real Life” (Zoom)
Introducing a new series applauding B2B content we wish we'd written, Ben nominates our first Hall of Fame inductee. It's that rarest of things: a B2B comedy video that's actually funny.
What happens in a B2B messaging workshop?
It’s something we get asked to do more and more – but what exactly happens in a messaging workshop, how long will it take, and what will you get out of it? Here’s our guide for marketers.
What’s the best way to become a B2B tech copywriter?
Nobody grows up thinking ‘I want to be a B2B tech copywriter’ – so how did our writers end up here (and loving it)? Ben asks the gang...
5 questions you should ask a B2B copywriter (but few marketers do)
Choosing the right B2B copywriter is important – but how do you go about it? Nick suggests five ways you can make us work harder to win your business.
B2B InTech 2018: my route through the day
16 tempting sessions. A tonne of must-see speakers. And eight hours to fit it all in. Impossible? David makes his plan for B2B InTech 2018...
How to write about SaaS
Writing about Software-as-a-Service (SaaS)? The key might actually be to not write about it at all. George explains…
When is thought leadership NOT thought leadership?
It seems like everybody wants to be a thought leader these days. But when is thought leadership just… window dressing? Let’s get to the bottom of this.
Writing for virtual reality – where do you start?
As more B2B marketers consider virtual reality, Katy speculates about what scriptwriting might look like in the age of VR.