We reveal what you voted this year’s best B2B content, and four expert panelists – Maureen Blandford, Harry Kapur, Lasse Lund and Karla Rivershaw – share their tips for 2021.
The public sector has its own priorities, challenges, motivations and language. Generic B2B content won't work for this extraordinary audience, so we gathered six tips from experts in the sector.
They’re heavyweights of the content marketing world. But as new formats emerge, how they’re used is changing. Here’s how to get more from ebooks and white papers.
Contractions can give your copy a personal tone, but they can also add unwanted complexity to your work. Here are the dos and don’ts of cutting it short.
Research is a great way to pack your B2B content full of reader value. But what does great B2B research look like? Here are our tips, tricks and answers.