How long is the perfect sentence in B2B copy?
A major way you can make your B2B content more readable is to shorten your sentences. But how short are we talking?
Vacancy: experienced B2B technology copywriter
We need a writer with the B2B technology experience to hit the ground running, across a range of content formats and styles. (You can work remotely, or from our award-winning Cornwall office.)
How to create better content, by being a better reviewer
This wildly underrated skill allows the best marketers to control and accelerate content creation. And it’s a skill that you can learn.
JOB VACANCY: Executive Assistant (part-time).
We need an experienced, detail-oriented person to make our HR, finance, and operations run like clockwork. Is this you?
How many Radix employees does it take to plant a tree?
At Radix, we pledge trees every time we reach a company target. And just before Christmas we headed to a nearby field to help plant them.
Three reasons why it’s better to write fresh copy than “finesse” your existing content
Katy discusses why bringing in a copywriter to create content from scratch is often more efficient (and more effective) than asking them to copyedit existing work.
The difference between academic writing and engaging marketing content
Three things to cut and three things to keep as you switch from writing essays to marketing content.
Common maths mistakes in B2B content – and how to overcome them
There are several mathematical misconceptions that are surprisingly common in B2B copywriting. Here’s how you can avoid them.