Agile on the Beach: 5 takeaways that can improve B2B copy projects too
Nick attended the Agile on the Beach conference, to keep our writing about software development up to date. But he picked up five tips that could improve any business... including ours.
White papers v ebooks: what are they, who are they for, and which do you need?
It’s the clash of the mid-funnel heavyweights – but which format wins? John compares the two content marketing titans, and tells you when and how you might want to use each one.
Death to the present participle, or why “-ing” is not your friend in B2B headlines
B2B copywriters rely too much on present participles in headlines, straplines and titles. Here’s why that’s a bad thing.
How to be a better B2B writer, in 50 copywriting tips
Is this the definitive guide to B2B copywriting? We couldn’t possibly comment. But we can promise you 50 practical writing tips in a single blog post…
What is an em dash, and when should you use it?
The em dash is an underused, and often misunderstood, piece of punctuation. But it’s a valuable one—if you can get it right.
Booking a successful B2B web copy project: a clients’ FAQ
In web development, it’s frightening how easily the words on the page can become an afterthought. Here’s how – and when – to get a copywriter involved.
7 pro copywriting secrets that can improve your writing – fast
Pro copywriters rely on a range of tricks to produce the best content. Here’s seven of the easy ones you can start using right now.
How to write interactive quizzes people want to take
Interactive quizzes are a great way to engage your audience, but they can be a tough order for copywriters. Here’s some tips to help you get your quiz on.