The B2B copywriters’ reading list: which books influenced our writing?

Great writers read. But how exactly does reading influence B2B copywriting? Katy asks the office to share some of their key texts. (Warning: some are a little... um... surprising...)

Ghostwriting in B2B: fake content or essential thought leadership tool?

Ghostwriting has become a vital part of B2B content marketing. But when does it go beyond legitimate thought leadership and become fraudulent?

5 strategies to turn complex engineering topics into compelling marketing content

Complicated subjects present a real opportunity for marketers who can deliver a clear message without dumbing down. Here are five successful approaches.

15 of the best copywriting tweets from #B2BCopyChat

A year to the day from the last #B2BCopyChat, we reflect on the best copywriting tips, rants, groans and GIFs from the archives

The beginning of a new era for Radix

Today is a defining day for Radix as we welcome the agency’s new owners (who you may find reassuringly familiar…)

Music and words: the sounds that drive great copy

For many copywriters, headphones are an office essential. For others, they’re a needless distraction. Can music change how you write?

We went to the Copywriting Conference. Here’s what we learned…

One day. 200 copywriters. A dozen speakers... and a MASSIVE GREAT SHEDLOAD of writing tips. Sit back, and we'll tell you everything we learned at this year's Copywriting Conference.

What’s the big idea?

Four ways to find and own your unique story in the crowded world of B2B tech.

7 words you should NEVER use in B2B copy

George reveals the seven words he believes will instantly undermine an otherwise excellent piece of B2B marketing copy.

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