15 of the best copywriting tweets from #B2BCopyChat
A year to the day from the last #B2BCopyChat, we reflect on the best copywriting tips, rants, groans and GIFs from the archives
The beginning of a new era for Radix
Today is a defining day for Radix as we welcome the agency’s new owners (who you may find reassuringly familiar…)
Music and words: the sounds that drive great copy
For many copywriters, headphones are an office essential. For others, they’re a needless distraction. Can music change how you write?
We went to the Copywriting Conference. Here’s what we learned…
One day. 200 copywriters. A dozen speakers... and a MASSIVE GREAT SHEDLOAD of writing tips. Sit back, and we'll tell you everything we learned at this year's Copywriting Conference.
What’s the big idea?
Four ways to find and own your unique story in the crowded world of B2B tech.
We’re holding out for a hero. Is it you? (Account manager wanted)
We've taken on so many brilliant new copywriting clients that we need a new account manager to help us look after them all...
7 words you should NEVER use in B2B copy
George reveals the seven words he believes will instantly undermine an otherwise excellent piece of B2B marketing copy.
B2B Content Hall of Fame: the motor catalogue that repositioned a brand
B2B product catalogues rarely attract much attention. But Maxon Motor's 508-page behemoth protects the entire brand from bargain-basement competitors, by focusing on one, specific target audience.