5 go-to writing techniques to make your B2B copy more readable

In B2B marketing, we’re often called upon to write about obscure and complex topics. These five techniques can make your writing more readable, accessible, and digestible.

Research report: barriers to B2B marketing content

105 B2B content marketers shared their problems and frustrations with us. Now, we'll share them with you (with commentary and advice from industry experts, for good measure).

7 ways to liven up old-school B2B copy

Stuffy writing in B2B marketing copy often doesn’t work. Here are seven quick ways to liven yours up.

Blockchain has an image problem. So how do you write about it?

What happens when a revolutionary new technology becomes ubiquitously attached to one oft-maligned use case? Just ask someone who's trying to change the world using blockchain.

Marketers: can National Novel Writing Month help you write faster?

National Novel Writing Month is the playground of rookie writers the world over. Does it hold a secret to getting your marketing work done?

The Best of B2B Content 2019 – it’s time to vote

It's time to vote. We've shortlisted your nominations for the best B2B content of 2019 – and we need your help deciding who wins.

How to give copywriters better feedback

The more constructive you can make your feedback, the sharper your content will be. Here are five fast ways to get better results.

Job vacancy: Junior B2B Copywriter

If you're a talented writer, looking to start a career in B2B copywriting, we'd love to hear from you.

Webinar: What does good B2B content look like? 15 essential checks

Improve your work, review with confidence, and manage stakeholder expectations with this 15-point checklist.

Register here.

We asked, they answered: copywriting for B2B social media

We asked Comment Ground's Kate Stoodley for a B2B social media expert's perspective on what makes good copy. (Part one of a twin blog series... we answered some questions for Comment Ground too.)

Make your writing more effective

Get copywriting tips and advice — direct to your inbox every month: