We need to talk: the power of a great briefing call
Briefing calls are an important part of the writing process. Without them, we’re unable to convey our clients’ expertise. Nick explains why before writing copy, it's important to have a call.
Whatever happened to the content marketing heroes?
David explains why bold, ambitious marketers are essential if we're going to create B2B content that works – and asks what we do when content marketing becomes business as usual.
A crash course in B2B social media copywriting
In B2B, everyone and their dog is using social. Nick's whistle-stop tour of current best practice will help you bark the loudest.
Once more, with feeling: using reader psychology in your B2B copywriting
Understanding how your B2B audience's emotion influences their decision-making can make your writing even more effective. Here’s how to incorporate a little psychology into your writing process.
Who should write your B2B copy? Hiring freelancers vs using an agency vs doing it yourself
When a big campaign is at your door, who you gonna call? George weighs up the pros and cons of going with an agency, a freelance copywriter, or the DIY approach.
I spent four weeks as a professional B2B copywriter. Here’s what I learned.
Five writing tips I learned on my internship that will help you improve your B2B marketing copy.
B2B Content Hall of Fame: Salesforce’s labours of love
Not many global tech giants manage to create genuinely warm, caring and thoughtful content at scale. Fiona celebrates one that does.
Why bending the “rules” of grammar can improve your B2B copy
Some of the grammar “rules” we learned at school aren’t as definitive as they might seem. In fact, they could be holding your B2B marketing copy back.