How to write interactive quizzes people want to take
Interactive quizzes are a great way to engage your audience, but they can be a tough order for copywriters. Here’s some tips to help you get your quiz on.
Who’s in the C-suite… and how do you write for them?
“C-suite” is a term that’s used a lot in B2B marketing. Most of us understand what it refers to but who’s actually in the suite? And how do you write for each persona?
We’ve been talking for over 49 episodes. Now it’s your turn
Join us in celebrating the 50th episode of Good Copy, Bad Copy: The B2B Copywriting Podcast.
Why chatbot writers need to focus more on questions than answers
Writing for chatbots requires a deep understanding of user intent. Here’s what intent is, why it’s important, and how to get it right.
In defence of the semicolon – probably B2B’s least favourite punctuation mark
Kieran explains why the semicolon deserves your full support – and how to deploy it to (subtly) devastating effect in your B2B marketing copy.
How to write content for engineers – a primer for marketers
Engineers can be a challenging audience to write for. With these five tips, you can create content that engages them, builds trust and positions your brand as a subject expert.
Everything that’s wrong with your web copy—and how to fix it.
Dr. John (not a doctor) diagnoses the problems with your web copy, and provides a sure-fire remedy to help you fix them.
Beat-down the deadline: how to write more stuff in less time
In an ideal world, copy comes quick and easy every time. But this is reality and – especially for B2B copywriters – there are obstacles aplenty. So let’s learn to avoid them…