7 pro copywriting secrets that can improve your writing – fast

7 pro copywriting secrets that can improve your writing – fast

Pro copywriters rely on a range of tricks to produce the best content. Here’s seven of the easy ones you can start using right now.
An animated GIF with a pineapple, banana and apple

How to write interactive quizzes people want to take

Interactive quizzes are a great way to engage your audience, but they can be a tough order for copywriters. Here’s some tips to help you get your quiz on.
Who’s in the C-suite… and how do you write for them?

Who’s in the C-suite… and how do you write for them?

“C-suite” is a term that’s used a lot in B2B marketing. Most of us understand what it refers to but who’s actually in the suite? And how do you write for each persona?
We’ve been talking for over 49 episodes. Now it’s your turn

We’ve been talking for over 49 episodes. Now it’s your turn

Join us in celebrating the 50th episode of Good Copy, Bad Copy: The B2B Copywriting Podcast.
A screenshot of computer code.

Why chatbot writers need to focus more on questions than answers

Writing for chatbots requires a deep understanding of user intent. Here’s what intent is, why it’s important, and how to get it right.
A semicolon

In defence of the semicolon – probably B2B’s least favourite punctuation mark

Kieran explains why the semicolon deserves your full support – and how to deploy it to (subtly) devastating effect in your B2B marketing copy.
A close up of an airplane engine

How to write content for engineers – a primer for marketers

Engineers can be a challenging audience to write for. With these five tips, you can create content that engages them, builds trust and positions your brand as a subject expert.
Writing B2B web copy

Everything that’s wrong with your web copy—and how to fix it.

Dr. John (not a doctor) diagnoses the problems with your web copy, and provides a sure-fire remedy to help you fix them.
Beat-down the deadline: how to write more stuff in less time

Beat-down the deadline: how to write more stuff in less time

In an ideal world, copy comes quick and easy every time. But this is reality and – especially for B2B copywriters – there are obstacles aplenty. So let’s learn to avoid them…
Getting to the bottom of how to write awesome B2B case studies

Everything you need to know about writing a B2B case study

Give me ten minutes. I’ll give you the power to write one of the most enduring, persuasive marketing materials in the known universe.

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