#b2bcopychat 4 April: What’s new in B2B blogging?

#b2bcopychat 4 April: What’s new in B2B blogging?

Blogs for brands have changed in the past five years. But what’s different? What’s working? Join us for #b2bcopychat to discuss B2B blogging.
6 weird questions we ask subject matter experts (and why)

6 weird questions we ask subject matter experts (and why)

George reveals six weird-but-effective questions that can take your B2B interviews (and the resulting content) to the next level.
#b2bcopychat 7 March: B2B copywriters and the marketing funnel

#b2bcopychat 7 March: B2B copywriters and the marketing funnel

What is the B2B marketing funnel? How does it fit in with B2B copywriting? Join us for #b2bcopychat and learn about the funnel, end-to-end.
Why people swear at bots (and what copywriters should do about it)

Why people swear at bots (and what copywriters should do about it)

For a bot, standing up to verbal abuse isn’t just an add-on: it’s essential for continued engagement. If you write bot scripts, it’s time to teach your bot some self-respect.
InTech 2017: the five sessions we don’t want to miss

InTech 2017: the five sessions we don’t want to miss

InTech is by far one of this year’s B2B marketing highlights. Here’s our route through the day’s agenda.
New LinkedIn: 7 things B2B marketers need to know before sharing content

New LinkedIn: 7 things B2B marketers need to know before sharing content

Some of your LinkedIn contacts will already be using the new-look LinkedIn – changing the way they see your content. Emily shares best practice and character limits to make sure your posts look right.
Why is Alexa written to sound human?

Why is Alexa written to sound human?

Many virtual assistants and chatbots are written to seem human. George investigates why, if it’s necessary and where writers come in.
RIP: the B2B infographic (2012-2016)

RIP: the B2B infographic (2012-2016)

2016 will be remembered for a slew of celebrity deaths – and our research shows content marketing had a high-profile casualty of its own…
Nine Sacred Principles of Badass B2B Web Copy

Nine Sacred Principles of Badass B2B Web Copy

Life is too short for bad B2B copy, so we’ve put together a guide to help you get it right first time, every time.

Sign up to our monthly email

Copywriting tips and insights — delivered to you every month.