38 search results for thought leadership
Podcast 68: the best B2B content of 2018
As 2018 draws to a close, it’s time to reflect on a year of truly excellent B2B marketing content. Here are a dozen examples.
10 sloppy habits that let your writing down (and how to avoid them)
Whether you're crafting marketing copy or dashing off an internal email, there’s no faster way to lose credibility than with sloppy writing. Here are ten habits to avoid.
Good news for clients: we’re raising our blog writing prices
Our 2018 copywriting price list is out – and our average blog post is getting more expensive. We confidently predict our clients will love it. Here’s why.
How to nail ABM copywriting: 3 things we learned at InTech
B2B Marketing’s InTech event showed us just how much ABM has become a staple of modern marketing. As copywriters, it’s time to brush up our account-based writing skills.
Do case studies still count as content?
There's something odd about the latest trends report from CMI and Marketing Profs. Can it be true that case studies no longer count as marketing content? And if so, what does that make them?
Copywriting for Account-Based Marketing: what marketers (and content writers) need to know
Could ABM be the saviour B2B content marketing was looking for – and will there be enough decent copywriters to carry it all out? David talked to some experts…
Part of our funnel is missing: 3 kinds of asset content marketing forgot
Every content marketer knows about TOFU, MOFU and BOFU. We need to talk about PREFU, REFU and POFU.
For Marketing Agencies
Whatever you need to create for a client campaign, we’ll match the brief to the right writer and make sure it gets delivered on time, to the standard you and your clients expect. We can work as part of your…