Podcast 79: The Best B2B Content of 2019

We reveal what you have voted the Best example of B2B Content in 2019, and chat about the other excellent B2B content that arrived during the last year.

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Welcome to the second annual Best of B2B Content awards, as nominated and voted for by you, our esteemed audience of B2B marketers, copywriters, and everyone else who has found their way into listening to Good Copy, Bad Copy.

We’ve put together a rundown of the 17 nominations, and now we’ve had a chance to collect and count all your votes, it’s time to announce the winner.

We’ve a lot of traditions in the Radix office, particularly when it comes to the festive portion of the year. Our tree is always topped with a slightly unnerving fairy with John’s face. Matt always provides enough chocolate and sweets to give us all month-long headaches. I attempt to sew a piece of festive clothing before our end-of-year dinner (this year, I failed miserably).

The question is, how many times do you have to do something before it becomes a tradition? I’m hoping it’s two, because otherwise both my dressmaking and this awards event don’t count. Yet.

So, in this soon-to-be-traditional finale, David and Fiona run down the list of your top 12 examples of content from the last year of the decade (yikes), including your 2019 Best of B2B Content winner.

You won’t get any spoilers from me – I’ll just say congratulations to all the finalists:

  • ABC News Story Lab
  • Adobe
  • The Center for Advanced Defense Studies
  • Danfoss Cooling
  • dotdigital
  • DXC
  • Hectare Agritech
  • Korn Ferry
  • Linode
  • MarketingProfs
  • Microsoft
  • NTT
  • Rockwool
  • Sophos
  • The Marketing Practice
  • Turtl
  • Wait, What? and Quartz

Want to find out who won? You’ll need to listen.

In this special countdown episode, you’ll find…

2:10 – A brief yet heartfelt apology for our broken email address

2:40 – The nominations that – sadly – didn’t make it into the top 12

4:41 – The countdown begins

24:18 – Time for the top three

28:40 – Fanfare… the winner is revealed

32:38 – A sneak preview of January’s edition, where we’ll be discussing the results of our recent survey into what gets in the way of great B2B content

Send us your thoughts, podcast-related feelings, or righteous indignation

Contact us through @radixcom on Twitter or podcast@radix-communications.com. (Bonus points from David if you share a voice memo.)

How to listen

Credits and resources

Thanks so much to everyone who sent us a nomination or audio: André Spiteri, Angela Cattin, Giles Shorthouse, Heather Barnett, Jon Lonsdale, Karla Rivershaw, Kerry O’Shea Gorgone, Lasse Lund, Maureen Blandford, Paul Hewerdine, and more. You rock our world.

Podcast editing and music by Bang and Smash.


Katy’s adaptability and relentless focus on delivering what her clients need makes her an incredibly valuable part of the Radix team. With the ability to quickly understand new technical topics, enterprise messaging, and client goals – and translate them into clear, compelling copy – there’s no project or topic Katy can’t handle.

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