The B2B Content Audio Blog #1: B2B blog length and pricing
Recent changes to search algorithms have rewarded quality. That's one reason why blog posts are getting longer, better researched, and more expensive.
In recent years, changes to search algorithms have started rewarding quality. That’s just one reason why blog posts are getting longer, better researched… and more expensive.
This is the first of our new audio blog series, putting some of our most popular, interesting and useful content into an easy, listenable format.
In it, David recaps his 2017 post: Good news for clients: we’re raising our blog writing prices.
It explains why we’ve added new, longer blog options, and built in extra time to our other posts too. Now that search algorithms reward quality, we want to spend more time creating better thought-out posts.
You’ll also hear about:
- The six kinds of blog post we write most often
- The benefits of longer, better-researched content
- Why the average blog just keeps getting longer
You might also like our longer, monthly discussion podcast Good Copy, Bad Copy: the B2B Copywriting Podcast.
How to listen
For now, you can use the player above, or download the episode here.
UPDATE: you can now subscribe to us on iTunes, and there’s an RSS feed here.
Get in touch
If you find the audio blog format useful (or even if you detest it), we really want to hear from you. Email [email protected], or tweet at us.
Credits
Audio editing: Bang and Smash
Title music: “Chinny Reckon” by the Nye Bevans
The Radix Team
Wider team
Since 2007, the Radix team has worked with B2B tech companies and agencies to create compelling content. With an average of 9+ years’ experience, our writers have the expertise and talent to communicate complex tech propositions with clarity, credibility, and creativity.