The B2B Content Audio Blog #1: B2B blog length and pricing

In the first audio blog of our new pilot series, David recaps why blog writing is getting more expensive... and why that's actually great news for B2B marketers.

Click the "play" button. Subscribe on iTunes. Grab the RSS feed. Or

In recent years, changes to search algorithms have started rewarding quality. That’s just one reason why blog posts are getting longer, better researched… and more expensive.

This is the first of our new audio blog series, putting some of our most popular, interesting and useful content into an easy, listenable format.

In it, David recaps his 2017 post: Good news for clients: we’re raising our blog writing prices.

It explains why we’ve added new, longer blog options, and built in extra time to our other posts too. Now that search algorithms reward quality, we want to spend more time creating better thought-out posts.

You’ll also hear about:

  • The six kinds of blog post we write most often
  • The benefits of longer, better-researched content
  • Why the average blog just keeps getting longer

You might also like our longer, monthly discussion podcast Good Copy, Bad Copy: the B2B Copywriting Podcast.

How to listen

For now, you can use the player above, or download the episode here.

UPDATE: you can now subscribe to us on iTunes, and there’s an RSS feed here.

Get in touch

If you find the audio blog format useful (or even if you detest it), we really want to hear from you. Email, or tweet at us.


Audio editing: Bang and Smash

Title music: “Chinny Reckon” by the Nye Bevans

Further reading…

Good news for clients: we’re raising our blog writing prices

Our 2018 copywriting price list is out – and our average blog post is getting more expensive. We confidently predict our clients will love it. Here’s why.

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