From call to brief to copy – what’s the Radix copywriting process?
The Radix copywriting process runs like a well-oiled machine – but what is it exactly? Let Ben take you on a journey.
University won’t prepare you for the B2B learning curve (and that’s OK)
Before you enter the world of B2B copywriting, we recommend taking the time to adjust your expectations. Let me explain.B2BQ&A 109.5: Copywriters share their top tips for writing B2B content
In this mini episode of B2BQ&A, eight copywriters share their favourite tips for writing brilliant B2B content.
Are you using hyphens correctly – and does it matter?
Hyphens aren’t just for grammar nerds; they influence your content’s readability. So what are the rules? (And when can breaking them make your content clearer?)Podcast 96: how to make sure your B2B content is inclusive and diverse
Why is it so important to deliberately ensure your B2B content reflects the whole of your audience – and the whole of society? We talk to Kavita Singh and Ogilvy’s Natalie Narh.
Will your B2B blog post perform better as a LinkedIn article? Let’s investigate.
Where should your B2B blog content live to get its best results – on your website, or on LinkedIn, as a native article? Ben turns detective.Podcast 94: how to write great content for ABM (now that *everyone* is doing it)
What kind of content stands out, now ABM is so popular? To find out, we talk to Accenture’s Head of ABM for Europe, Rhiannon Blackwell.
Podcast 85: B2B blog writing statistics – what’s changed, and why?
We examine data from Orbit Media and the Content Marketing Institute, to figure out why B2B marketers changed their mind about blogs.
