ChatGPT and B2B copywriters: mortal enemies or better together?
Can AI really write like a B2B copywriter? We sent our Head of Copy into the uncanny valley to find out.
How to be a B2B tech copywriter
We often advertise for entry-level Junior B2B Copywriters, so we asked our Head of Copy, Matt Godfrey, what he looks for in an applicant – and what it takes to be a successful B2B tech writer.
How to become an overnight expert on pretty much anything
When B2B copywriters need to get to grips with a new topic, they have a few tricks up their sleeve. Here are four ways to get just enough expertise – fast.
Meet B2B marketing’s new must-have: The Marketing Lead Tamagotchi
How do you keep content marketers focused on leads – all day, every day? We thought back to the 90s, and found the answer.
How to rid B2B copy of its cliché addiction
Birds do it. Bees do it. And imaginary peas do it. Probably. We all use clichés as an everyday shorthand. But copywriters must learn to have a little more discipline – or risk having their writing written off.
Does jargon kill B2B copy – or does it bring it to life?
Marketers are told to rid their copy of jargon, but is that always a good idea? Matt looks at why jargon has an important role in B2B copy – and how you can use it effectively.
Content Catalogue: how to write a great B2B video voiceover
Videos are a vital element of effective B2B content marketing – but how do you come up with a voiceover script that gets the results you’re after? In the latest in our Content Catalogue series, Matt offers some practical tips for getting a spoken word script from page to screen without losing the plot.
How to write great visual content
Copywriting for visual content about enterprise technology requires a peculiar mindset, ruthless efficiency with language, and meticulous attention to detail. Here Matt reveals the four steps that will help you write visual content that gets results.