How to become an overnight expert on pretty much anything

When B2B copywriters need to get to grips with a new topic, they have a few tricks up their sleeve. Here are four ways to get just enough expertise – fast.

Meet B2B marketing’s new must-have: The Marketing Lead Tamagotchi

How do you keep content marketers focused on leads – all day, every day? We thought back to the 90s, and found the answer.

How to rid B2B copy of its cliché addiction

Birds do it. Bees do it. And imaginary peas do it. Probably. We all use clichés as an everyday shorthand. But copywriters must learn to have a little more discipline – or risk having their writing written off.

Does jargon kill B2B copy – or does it bring it to life?

Marketers are told to rid their copy of jargon, but is that always a good idea? Matt looks at why jargon has an important role in B2B copy – and how you can use it effectively.

Content Catalogue: How to write a great B2B video voiceover

Videos are a vital element of effective B2B content marketing – but how do you come up with a voiceover script that gets the results you’re after?  In the latest in our Content Catalogue series, Matt offers some practical tips for getting a spoken word script from page to screen without losing the plot.

How to write great visual content

Copywriting for visual content about enterprise technology requires a peculiar mindset, ruthless efficiency with language, and meticulous attention to detail. Here Matt reveals the four steps that will help you write visual content that gets results.

Can wearable tech fit the enterprise?

Wearable technology was a key feature at this year’s Consumer Electronics Show, but how close are we to seeing wearables transform the enterprise IT industry in the same way that smartphones and tablets have?

2014: the year the Internet of Things got real

Matt weighs in on how the Internet of Things could become one of the biggest opportunities and challenges for enterprise in 2014.

The Continuing Search for Complete and Utter Randomness

How oblivious RAM and quantum entanglement could keep hackers at bay – and help CIOs sleep at night.

Radix has a vacancy for a project manager

Applications for this position are now closed. We’re looking for a talented, full-time project manager to manage copywriting and content…

Sign up to our monthly email

Copywriting tips and insights — delivered to you every month.