249 search results for best content
B2BQ&A 108: How much B2B content actually gets read?
How can you tell tumbleweed content from a B2B sensation? We ask Basware’s Katie Colbourne and Matt Laybourn of Rockee.
B2BQ&A 107: Which kinds of content work for which B2B audiences?
Claire Drumond of Atlassian and B2B Unleashed’s Maureen Blandford tell us how to find the best content types for the complicated B2B decision-making unit.
Three reasons why it’s better to write fresh copy than “finesse” your existing content
Katy discusses why bringing in a copywriter to create content from scratch is often more efficient (and more effective) than asking them to copyedit existing work.B2BQ&A 105: How do you evaluate B2B content quality?
We discover the processes B2B tech giants use to ensure consistent quality across all their content, and share a resource to help you check your own work.
The difference between academic writing and engaging marketing content
Three things to cut and three things to keep as you switch from writing essays to marketing content.B2BQ&A 104: How can you keep your B2B content fresh?
If you’re writing about the same product, service, or idea over and over, how can keep your content compelling? We ask Xero’s Content Strategy Lead.
Common maths mistakes in B2B content – and how to overcome them
There are several mathematical misconceptions that are surprisingly common in B2B copywriting. Here’s how you can avoid them.B2BQ&A 102: Why is there so little humour in B2B content?
Why so serious? We ask comedian and copywriter Lianna Patch whether B2B content should be funnier, and hear some tips about how to do humour well.
