Five ways B2B marketers can go the extra mile with data privacy
Nobody is closer to customer data than marketers. Here’s what you can do to maximize data privacy and stay compliant with customer data regulations.
Thin Slicing: What B2B marketers can learn from the agile software development practice
Software developers use thin slicing to prove the value of their projects and deliver measurable ROI fast. We explore how marketers can use it to do the same.
Maintaining momentum after a B2B content blockbuster
So, your latest content piece is a hit. What now? Steve explores how marketers can seize short-term hype and turn anomalies in their metrics into long-term growth.
We asked, they answered: copywriting for B2B social media
We asked Comment Ground's Kate Stoodley for a B2B social media expert's perspective on what makes good copy. (Part one of a twin blog series... we answered some questions for Comment Ground too.)
Content SOS: what to do when B2B writing goes wrong
It’s a heart-wrenching moment when your content misses the mark – but there’s no time to waste moping about it. Steve shares how to get a problem project back on track, and turn a content SOS into a memorable success.
9 ways to measure B2B content performance (better than bounce rate)
Google analytics expert Jake Kimpton told us why bounce rate could give you totally the wrong idea about your content performance – and what to measure instead.
What’s the big idea?
Four ways to find and own your unique story in the crowded world of B2B tech.
Subject lines: the secret shortcut into the subconscious
Most B2B marketers believe the sole purpose of a subject line is to get your email opened. Steve explains why that isn’t even half the job.