249 search results for best content

Podcast 68: the best B2B content of 2018

As 2018 draws to a close, it’s time to reflect on a year of truly excellent B2B marketing content. Here are a dozen examples.

Podcast 67: B2B content trends and analytics – which formats get the best results?

Which types of B2B content get the strongest engagement? And how do you measure what content works best?

The B2B Content Audio Blog #3: which B2B copywriter is best for you?

There are seven types of B2B copywriter. When and how should you use each one?

What’s the best way to target B2B content – hyper-personal, or aimed at buying teams?

Current B2B marketing wisdom says we should write content for individual buyer personas. But a new school of thought says this approach could actually do more harm than good. Fiona investigates.

4 places to look for inspired B2B content ideas

How do you come up with successful content ideas when inspiration is nowhere to be found? Here are four quick tips to get the ball rolling.

B2BQ&A 112: How can B2B content stay consistent when everything changes?

We’re joined by two marketing and messaging experts to explore how you can find continuity in your B2B content, even if everything else changes.

How to atomise a big B2B content piece into smaller assets

Want to maintain the momentum of your hero piece of B2B content? Ben shares advice on how to break down large content into valuable, smaller assets.

B2BQ&A 110: How can you find the right SEO keywords for niche B2B content?

In this episode, Andy Crestodina talks us through the challenges and opportunities of keyword research in a niche B2B market.

B2BQ&A 109.5: Copywriters share their top tips for writing B2B content

In this mini episode of B2BQ&A, eight copywriters share their favourite tips for writing brilliant B2B content.

Create B2B tech marketing content that really works

Get regular advice and insights from our team of specialist B2B tech writers and account managers, direct to your inbox.