15 of the best copywriting tweets from #B2BCopyChat

A year to the day from the last #B2BCopyChat, we reflect on the best copywriting tips, rants, groans and GIFs from the archives

B2B Copy Chat Tweets and Rants

Let’s face it. B2B copywriting is a pretty niche profession, and sometimes, that makes us a little lonely.

That’s why, in 2015, we founded #B2Bcopychat: a monthly space where B2B writers could openly discuss and dissect their thoughts and frustrations with likeminded writers (and set David free to flex his GIF game, of course).

After three years of insightful natter, #b2bcopychat ended one year ago today, on the 5th December 2017. And with rumours of its imminent return (under the masterful curation of Lauren and Imogen), we thought this would be an ideal moment to get sentimental.

Having raided our quite frankly insane Twitter archive, we’ve managed to whittle three years of chat down to a pretty superlative top 15. So, without further ado, here’s 15 tweets that inspired us, made us laugh, and made us feel like we weren’t so alone in this often-crazy profession…

(Warning: B2B copywriters do not hold back.)

1. How could clients best help you to make their copy stand out more?

2. How do your clients react when you bring emotion to their copy?

3. What are the warning signs that a project is going to hit the rocks?

4. What’s the best way for copywriters and designers to work together?

5. What is the worst word or phrase a client has insisted you use?

6. When you were in education, was copywriting ever discussed as a potential career choice?

7. Which is your favourite stage of the funnel to write for and why?

8. Which do you prefer writing: B2B copy or B2C copy? Why?

9. What is the most important part of a case study to get right?

10. What are your top tips for taking something that seems boring and making it interesting?

11. What do you think sets engaging B2B content apart from mediocre content?

12. Ever written something risky for a client that you didn’t think they’d go for and they did?

13. What do you enjoy most about B2B copywriting as a career?

14. What misconception about B2B copywriting do you hear most often?

15. Are there any obstacles that prevent you writing engaging B2B copy?

That’s all, folks… (for now, at least)

We’ve heard a few of the secret plans that the new curators have in mind for the reborn #B2BCopyChat, and we’re excited.

If you’d like us to tell you when the chat gets up and running again (and to get a monthly dose of helpful B2B copywriting tips to boot), pop yourself down for the Radix email newsletter. Or stalk us on social media.

Ben P

Ben is a versatile writer who came to Radix with years of experience as a marketing copywriter and, before that, as an entertainment journalist. With a keen ability to ask the right questions at the right time, Ben is adept at digging into complex topics and finding high-value hooks that help make high-impact content.

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