B2B blogging keeps changing – so how do you write a good post?

Blogs are the second most used content tactic by B2B marketers. Find out how to write B2B blogs that people will want to read and engage with.

Writing B2B web copy

Everything that’s wrong with your web copy—and how to fix it.

Dr. John (not a doctor) diagnoses the problems with your web copy, and provides a sure-fire remedy to help you fix them.
Beat-down the deadline: how to write more stuff in less time

Beat-down the deadline: how to write more stuff in less time

In an ideal world, copy comes quick and easy every time. But this is reality and – especially for B2B copywriters – there are obstacles aplenty. So let’s learn to avoid them…
Getting to the bottom of how to write awesome B2B case studies

Everything you need to know about writing a B2B case study

Give me ten minutes. I’ll give you the power to write one of the most enduring, persuasive marketing materials in the known universe.
The amazing lead Tamagotchi

Meet B2B marketing’s new must-have: The Marketing Lead Tamagotchi

How do you keep content marketers focused on leads – all day, every day? We thought back to the 90s, and found the answer.
9th principle of badass B2B web copy: Patience

9th principle of badass B2B web copy: Patience

In the last in our video series on web copywriting, David explains why you should always write the first things last.
Lessons from the silver screen: a Hollywood guide to B2B video writing

Lessons from the silver screen: a Hollywood guide to B2B video writing

From Se7en to Butch Cassidy and the Sundance Kid, Hollywood screenwriting can tell us a lot about what works when writing a B2B video.
8th principle of badass B2B web copy: Prescience

8th principle of badass B2B web copy: Prescience

If you’re writing web copy, you need to be something of a fortune teller. David explains why, with a little “help” from a friend.

Chatbots and virtual assistants are still young – it’s down to copywriters to help them grow up

Without great copy, chatbots and virtual assistants would be useless. It’s time for copywriters to stop worrying about SKYNET and get back to basics.

#b2bcopychat 4 April: What’s new in B2B blogging?

#b2bcopychat 4 April: What’s new in B2B blogging?

Blogs for brands have changed in the past five years. But what’s different? What’s working? Join us for #b2bcopychat to discuss B2B blogging.

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