We need to talk: the power of a great briefing call
Briefing calls are an important part of the writing process. Without them, we’re unable to convey our clients’ expertise. Nick explains why before writing copy, it's important to have a call.The B2B Content Audio Blog #3: which B2B copywriter is best for you?
There are seven types of B2B copywriter. When and how should you use each one?
Whatever happened to the content marketing heroes?
David explains why bold, ambitious marketers are essential if we're going to create B2B content that works – and asks what we do when content marketing becomes business as usual.The B2B Content Audio Blog #2: how to write the perfect B2B case study
The definitive guide to writing a B2B case study. Direct to your ears. In 13 minutes flat.
Podcast 65: handling feedback on your writing, and how to proofread well
How do you handle negative feedback on your writing? And what does it take to proof something properly?
The B2B Content Audio Blog #1: B2B blog length and pricing
Recent changes to search algorithms have rewarded quality. That’s one reason why blog posts are getting longer, better researched, and more expensive.
A crash course in B2B social media copywriting
In B2B, everyone and their dog is using social. Nick's whistle-stop tour of current best practice will help you bark the loudest.
Once more, with feeling: using reader psychology in your B2B copywriting
Understanding how your B2B audience's emotion influences their decision-making can make your writing even more effective. Here’s how to incorporate a little psychology into your writing process.