B2BQ&A 106.5: How to make boring B2B subjects more interesting (part 2)
We return to Dave Briggs’ question: how to make boring B2B subjects more interesting. This time, we hear from award-winning marketer Brian Macreadie.
How to create better content, by being a better reviewer
This wildly underrated skill allows the best marketers to control and accelerate content creation. And it’s a skill that you can learn.B2BQ&A 106: How can I make boring B2B subjects more interesting?
What techniques can you use to turn jargon-stuffed B2B topics into knockout content people want to read? We ask Haydn Grey’s Katherine Wildman and Robyn Collinge of WeTransfer.
JOB VACANCY: Executive Assistant (part-time).
We need an experienced, detail-oriented person to make our HR, finance, and operations run like clockwork. Is this you?
How many Radix employees does it take to plant a tree?
At Radix, we pledge trees every time we reach a company target. And just before Christmas we headed to a nearby field to help plant them.
Three reasons why it’s better to write fresh copy than “finesse” your existing content
Katy discusses why bringing in a copywriter to create content from scratch is often more efficient (and more effective) than asking them to copyedit existing work.B2BQ&A 105: How do you evaluate B2B content quality?
We discover the processes B2B tech giants use to ensure consistent quality across all their content, and share a resource to help you check your own work.
The difference between academic writing and engaging marketing content
Three things to cut and three things to keep as you switch from writing essays to marketing content.B2BQ&A 104: How can you keep your B2B content fresh?
If you’re writing about the same product, service, or idea over and over, how can keep your content compelling? We ask Xero’s Content Strategy Lead.