Writing for virtual reality – where do you start?

As more B2B marketers consider virtual reality, Katy speculates about what scriptwriting might look like in the age of VR.

How to tell a compelling brand story in a world full of heroes

An online world, where everyone’s a hero, gives Steve an interesting new perspective on how skilled copywriting can help brands in a crowded market stand out...

“How long will it take?” Five factors we consider when quoting for copywriting

As a copywriting agency, delivering the work on schedule is just as important as the copy itself. Here’s five factors we consider when quoting for your writing project.

How to write an awards entry (and win*)

At this time of year, we're up to our armpits in awards entries; mostly for clients, but sometimes for us too (Best Digital Marketing at the Cornwall Business Awards, you say?). Here's how we write a winner.

Podcast: how to write up a B2B marketing event

In the first episode of the post-Emily era, copywriter George joins the gang to talk about how to turn a B2B marketing event into compelling content (and why we should fear hi-tech lifts).

A basic structure you can use for almost any blog post

Don’t know how to start your blog post? Just follow these headings, and you’ll have a simple structure to help you get writing...

How to distil complex subjects into compelling copy – a Radix guide

Complex ideas can be difficult to convey to a less technical audience. Here’s our guide to turning difficult subjects into readable (even interesting) copy.

Our predictions: how B2B content will evolve in 2018

The Radix team examines how B2B content marketing changed over 2017, and what 2018 has in store for us.

2017: A content odyssey (witness B2B marketing’s latest evolutionary leap)

How did B2B content writing and marketing change in 2017? And what will 2018 bring? Listen in to the Good Copy, Bad Copy podcast to find out.

Can one B2B writer be good at writing all types of content?

Is it possible for a business-to-business copywriter to be capable of writing absolutely any type of B2B content? It’s a tall order for any copywriter, and not necessarily what’s best for your content.

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