We return to Dave Briggs’ question: how to make boring B2B subjects more interesting. This time, we hear from award-winning marketer Brian Macreadie.
What techniques can you use to turn jargon-stuffed B2B topics into knockout content people want to read? We ask Haydn Grey’s Katherine Wildman and Robyn Collinge of WeTransfer.
We discover the processes B2B tech giants use to ensure consistent quality across all their content, and share a resource to help you check your own work.
If you’re writing about the same product, service, or idea over and over, how can keep your content compelling? We ask Xero’s Content Strategy Lead.
Receive regular B2B content writing tips and advice — from our team of writers, direct to your inbox: