A content marketer’s guide to the B2B Marketing Expo 2019

Two days. Twelve theatres. Hundreds of seminars, masterclasses and exhibitors. If you're a content marketer attending the Expo, where do you even begin? We delve into the listings, so you don't have to.

Content SOS: what to do when B2B writing goes wrong

It’s a heart-wrenching moment when your content misses the mark – but there’s no time to waste moping about it. Steve shares how to get a problem project back on track, and turn a content SOS into a memorable success.

The three pillars of a great B2B copywriting brief

A great idea? Check. A great copywriter on standby? Check. A great brief? Uh… one minute.

The B2B technology copywriting glossary

B2B technology and marketing both move pretty fast – so if you've heard a term you don't understand, it's nothing to be ashamed of. Here's our blagger's guide to all the definitions you might need.

11 Useful Writing Tips, from World-Famous Writers

With so much contradictory writing advice out there, it's difficult to know what's worth listening to and what's just someone with a grudge against conjunctions throwing their weight around. John investigates whether any tips from famous writers are actually helpful...

The B2B copywriters’ reading list: which books influenced our writing?

Great writers read. But how exactly does reading influence B2B copywriting? Katy asks the office to share some of their key texts. (Warning: some are a little... um... surprising...)

Ghostwriting in B2B: fake content or essential thought leadership tool?

Ghostwriting has become a vital part of B2B content marketing. But when does it go beyond legitimate thought leadership and become fraudulent?

5 strategies to turn complex engineering topics into compelling marketing content

Complicated subjects present a real opportunity for marketers who can deliver a clear message without dumbing down. Here are five successful approaches.

15 of the best copywriting tweets from #B2BCopyChat

A year to the day from the last #B2BCopyChat, we reflect on the best copywriting tips, rants, groans and GIFs from the archives

The beginning of a new era for Radix

Today is a defining day for Radix as we welcome the agency’s new owners (who you may find reassuringly familiar…)

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