Readability in B2B content: does your Flesch-Kincaid grade matter?
Readability can separate successful content from the mountain of unread marketing bumf. By asking your writers to put their copy through a Flesch-Kincaid Grade Level test, you can ensure your content is clear, concise and readable.
B2B content clichés: how to spot them, and how to get rid of them
Bleeding edge. Ground up. End-to-end. B2B tech marketing is crammed full of clichés. Katy has some opinions about this – and about why a well-worn sentiment isn’t always the worst thing in the world.
Content and cognitive load: how to craft your copy for the human brain
The human brain only has so much space to concentrate on different ideas – and if you ask it to do too much, it'll probably stop paying attention altogether. So, how do you stop readers tuning out from your content? John explores cognitive load theory, and how you can use it to create brain-friendly copy...
Reviewing B2B copywriting? Steal our 15-point quality checklist
Here's a secret: writing B2B content is hard... and reviewing it is even harder. So to help, we score every draft on a 15-point scale. And we're happy for you to make it your own.
Webinar: 5 terrifying risks you should definitely take with your B2B content
In the first ever Radix webinar, you'll learn five calculated risks that'll make your B2B content stand out... and some smart ways to get your stakeholders to agree. Register here.
A content marketer’s guide to the B2B Marketing Expo 2019
Two days. Twelve theatres. Hundreds of seminars, masterclasses and exhibitors. If you're a content marketer attending the Expo, where do you even begin? We delve into the listings, so you don't have to.
Content SOS: what to do when B2B writing goes wrong
It’s a heart-wrenching moment when your content misses the mark – but there’s no time to waste moping about it. Steve shares how to get a problem project back on track, and turn a content SOS into a memorable success.
The three pillars of a great B2B copywriting brief
A great idea? Check. A great copywriter on standby? Check. A great brief? Uh… one minute.