The B2B copywriters’ reading list: which books influenced our writing?
Great writers read. But how exactly does reading influence B2B copywriting? Katy asks the office to share some of their key texts. (Warning: some are a little... um... surprising...)
Ghostwriting in B2B: fake content or essential thought leadership tool?
Ghostwriting has become a vital part of B2B content marketing. But when does it go beyond legitimate thought leadership and become fraudulent?
5 strategies to turn complex engineering topics into compelling marketing content
Complicated subjects present a real opportunity for marketers who can deliver a clear message without dumbing down. Here are five successful approaches.
15 of the best copywriting tweets from #B2BCopyChat
A year to the day from the last #B2BCopyChat, we reflect on the best copywriting tips, rants, groans and GIFs from the archives
The beginning of a new era for Radix
Today is a defining day for Radix as we welcome the agency’s new owners (who you may find reassuringly familiar…)
Music and words: the sounds that drive great copy
For many copywriters, headphones are an office essential. For others, they’re a needless distraction. Can music change how you write?The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting
How do you get an objective view of which content will work, and which won’t? We use a hierarchy of five key tests.
We went to the Copywriting Conference. Here’s what we learned…
One day. 200 copywriters. A dozen speakers... and a MASSIVE GREAT SHEDLOAD of writing tips. Sit back, and we'll tell you everything we learned at this year's Copywriting Conference.