What’s the perfect work environment for creating B2B content?
Are work obstacles stopping you from creating great content? Here’s what your ideal B2B workplace might look like, according to our survey results and expert Maureen Blandford.
Keywords and a crowbar: a rant about SEO copywriting for B2B
Every B2B copywriter should be able to follow your SEO strategy. But if that strategy is "use abstract keywords from this spreadsheet as many times as you can", we need to talk.
Avoiding v12 hell: how to stop your B2B content getting stuck in approvals limbo
There are many reasons why a piece of B2B content gets trapped in endless rounds of edits. Here’s our guide to avoiding practically all of them.
Blockchain has an image problem. So how do you write about it?
What happens when a revolutionary new technology becomes ubiquitously attached to one oft-maligned use case? Just ask someone who's trying to change the world using blockchain.
The Best of B2B Content 2019 – it’s time to vote
It's time to vote. We've shortlisted your nominations for the best B2B content of 2019 – and we need your help deciding who wins. Nominate the best B2B content of 2019
What piece of B2B content has caught your eye in 2019? Nominate your favourite here...
We asked, they answered: copywriting for B2B social media
We asked Comment Ground's Kate Stoodley for a B2B social media expert's perspective on what makes good copy. (Part one of a twin blog series... we answered some questions for Comment Ground too.)
How to write a B2B press release (that doesn’t suck)
They may not be fashionable, but we still get asked to write a LOT of press releases. Here's how to spot a good one.