How to write great content about HR technology
How do you balance the "human" with the "technology" when you're writing about HR tech? Katy has seven suggestions.
UK vs US English: a (fairly) comprehensive checklist
Swapping between US and UK English can be a minefield. Use this handy proofing checklist to avoid the most common regional mix-ups.Podcast 93: getting insights from other departments for your B2B content
Maureen Blandford tells us how to coax people into sharing the insights you need for your B2B content. Plus, a Fleet Analyst tackles the Anonymous Five.
Reading science: how to create B2B content that works for your reader’s brain
Science says your audience isn't reading as much of your content as you might think. Here’s some advice on how to change that.
10 things I learned about B2B content marketing in 2020
Radix's new marketing manager shares ten useful lessons, learned by diving into the deep end of B2B content during a global pandemic.
Writing for the public sector? Follow these six tips from sector experts
The public sector has its own priorities, challenges, motivations and language. Generic B2B content won't work for this extraordinary audience, so we gathered six tips from experts in the sector.
The best B2B content of 2020: cast your vote now
The time has come; the nominees have been shortlisted. Your mission – should you choose to accept it – is to choose the best B2B content of 2020.
7 ways to write B2B marketing content that has real value
How can you ensure your marketing content is delivering value for both your business and your audience?