50th podcast special: 50 copywriting tips to make you a better writer

Want to be a better writer? Then give us, and select leading B2B copywriters, 28 minutes and 53 seconds of your time.

7 pro copywriting secrets that can improve your writing – fast

7 pro copywriting secrets that can improve your writing – fast

Pro copywriters rely on a range of tricks to produce the best content. Here’s seven of the easy ones you can start using right now.
An animated GIF with a pineapple, banana and apple

How to write interactive quizzes people want to take

Interactive quizzes are a great way to engage your audience, but they can be a tough order for copywriters. Here’s some tips to help you get your quiz on.
Who’s in the C-suite… and how do you write for them?

Who’s in the C-suite… and how do you write for them?

“C-suite” is a term that’s used a lot in B2B marketing. Most of us understand what it refers to but who’s actually in the suite? And how do you write for each persona?
We’ve been talking for over 49 episodes. Now it’s your turn

We’ve been talking for over 49 episodes. Now it’s your turn

Join us in celebrating the 50th episode of Good Copy, Bad Copy: The B2B Copywriting Podcast.
A screenshot of computer code.

Why chatbot writers need to focus more on questions than answers

Writing for chatbots requires a deep understanding of user intent. Here’s what intent is, why it’s important, and how to get it right.
A semicolon

In defence of the semicolon – probably B2B’s least favourite punctuation mark

Kieran explains why the semicolon deserves your full support – and how to deploy it to (subtly) devastating effect in your B2B marketing copy.
A close up of an airplane engine

How to write content for engineers – a primer for marketers

Engineers can be a challenging audience to write for. With these five tips, you can create content that engages them, builds trust and positions your brand as a subject expert.

B2B blogging keeps changing – so how do you write a good post?

Blogs are the second most used content tactic by B2B marketers. Find out how to write B2B blogs that people will want to read and engage with.

Writing B2B web copy

Everything that’s wrong with your web copy—and how to fix it.

Dr. John (not a doctor) diagnoses the problems with your web copy, and provides a sure-fire remedy to help you fix them.

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