How to write about SaaS

Writing about Software-as-a-Service (SaaS)? The key might actually be to not write about it at all. George explains…

Writing for virtual reality – where do you start?

As more B2B marketers consider virtual reality, Katy speculates about what scriptwriting might look like in the age of VR.

How to tell a compelling brand story in a world full of heroes

An online world, where everyone’s a hero, gives Steve an interesting new perspective on how skilled copywriting can help brands in a crowded market stand out...

How to write an awards entry (and win*)

At this time of year, we're up to our armpits in awards entries; mostly for clients, but sometimes for us too (Best Digital Marketing at the Cornwall Business Awards, you say?). Here's how we write a winner.

Podcast: how to write up a B2B marketing event

In the first episode of the post-Emily era, copywriter George joins the gang to talk about how to turn a B2B marketing event into compelling content (and why we should fear hi-tech lifts).

A basic structure you can use for almost any blog post

Don’t know how to start your blog post? Just follow these headings, and you’ll have a simple structure to help you get writing...

How to distil complex subjects into compelling copy – a Radix guide

Complex ideas can be difficult to convey to a less technical audience. Here’s our guide to turning difficult subjects into readable (even interesting) copy.

Can one B2B writer be good at writing all types of content?

Is it possible for a business-to-business copywriter to be capable of writing absolutely any type of B2B content? It’s a tall order for any copywriter, and not necessarily what’s best for your content.

How long should a blog be?

In comparison to ebooks and white papers, the blog often has looser definitions of structure, form and length. So, how long is too long?

Don’t believe the hype: why your best B2B content writer is a sceptic

Have you fallen for your own hype? Emily explains how buying into you own brand’s image can ruin your B2B marketing content, and why writers should stay sceptical.

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