Readability in B2B content: does your Flesch-Kincaid grade matter?
Readability can separate successful content from the mountain of unread marketing bumf. By asking your writers to put their copy through a Flesch-Kincaid Grade Level test, you can ensure your content is clear, concise and readable.
Content and cognitive load: how to craft your copy for the human brain
The human brain only has so much space to concentrate on different ideas – and if you ask it to do too much, it'll probably stop paying attention altogether. So, how do you stop readers tuning out from your content? John explores cognitive load theory, and how you can use it to create brain-friendly copy...
Reviewing B2B copywriting? Steal our 15-point quality checklist
Here's a secret: writing B2B content is hard... and reviewing it is even harder. So to help, we score every draft on a 15-point scale. And we're happy for you to make it your own.Podcast 71: how to write B2B social media content
Social media best practice changes annoyingly fast – so we asked expert Kate Stoodley for some guiding principles.
Content SOS: what to do when B2B writing goes wrong
It’s a heart-wrenching moment when your content misses the mark – but there’s no time to waste moping about it. Steve shares how to get a problem project back on track, and turn a content SOS into a memorable success.Podcast 70: how to write B2B copy for engineers
What does it take to write great B2B marketing content for a multinational engineering audience? We ask Danfoss copywriter Lasse Lund.
11 Useful Writing Tips, from World-Famous Writers
With so much contradictory writing advice out there, it's difficult to know what's worth listening to and what's just someone with a grudge against conjunctions throwing their weight around. John investigates whether any tips from famous writers are actually helpful...
5 strategies to turn complex engineering topics into compelling marketing content
Complicated subjects present a real opportunity for marketers who can deliver a clear message without dumbing down. Here are five successful approaches.The B2B Content Audio Blog #12: 7 tips to help you write up a live event
Live events take work, so it makes sense to turn them into written content too. These 7 tips will help you do it well.