How to write content for procurement leaders in 2021

International supply chains have rarely been as volatile as they are today. Here's our guide to producing content for procurement teams battling turbulent times.

Podcast 96: how to make sure your B2B content is inclusive and diverse

Why is it so important to deliberately ensure your B2B content reflects the whole of your audience – and the whole of society? We talk to Kavita Singh and Ogilvy’s Natalie Narh.

Podcast 95: how to write B2B social media content

Should your B2B social content be personal or professional? And what habits should you avoid? We ask social media marketing guru Luan Wise.

How to write great content about HR technology

How do you balance the "human" with the "technology" when you're writing about HR tech? Katy has seven suggestions.

UK vs US English: a (fairly) comprehensive checklist

Swapping between US and UK English can be a minefield. Use this handy proofing checklist to avoid the most common regional mix-ups.

Writing for the public sector? Follow these six tips from sector experts

The public sector has its own priorities, challenges, motivations and language. Generic B2B content won't work for this extraordinary audience, so we gathered six tips from experts in the sector.

Podcast 89: B2B copywriting tools, tips and tricks

We share takeaways from this year’s Copywriting Conference, meet one of the brains behind the writing tool Scrivener, and get brutally honest answers from an Information Security pro. Plus: nominate the best B2B content of 2020.

7 ways to write B2B marketing content that has real value

How can you ensure your marketing content is delivering value for both your business and your audience?

How to find the right voice and tone for your B2B content | B2B Content Tuesday

SPOILER ALERT: Voice and tone are not one and the same. Here’s how they differ – and some tips for finding the right voice for your B2B brand.

Cutting it short: when and when not to use contractions in your writing

Contractions can give your copy a personal tone, but they can also add unwanted complexity to your work. Here are the dos and don’ts of cutting it short.

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