Once more, with feeling: using reader psychology in your B2B copywriting
Understanding how your B2B audience's emotion influences their decision-making can make your writing even more effective. Here’s how to incorporate a little psychology into your writing process.
I spent four weeks as a professional B2B copywriter. Here’s what I learned.
Five writing tips I learned on my internship that will help you improve your B2B marketing copy.
Why bending the “rules” of grammar can improve your B2B copy
Some of the grammar “rules” we learned at school aren’t as definitive as they might seem. In fact, they could be holding your B2B marketing copy back.
10 sloppy habits that let your writing down (and how to avoid them)
Whether you're crafting marketing copy or dashing off an internal email, there’s no faster way to lose credibility than with sloppy writing. Here are ten habits to avoid.Podcast 63: writing B2B copy for international audiences
How can you make sure your copy stays engaging, even after translation? Expert Anja Jones tells all…
How to write content about the Internet of Things
The Internet of Things is a hot trend in technology – one marketers and copywriters both have to get to grips with. George offers four tips to ensure your IoT-focused content stays on track.
Subject lines: the secret shortcut into the subconscious
Most B2B marketers believe the sole purpose of a subject line is to get your email opened. Steve explains why that isn’t even half the job.Podcast 61: what can you buy to improve your B2B writing?
What’s the best purchase to improve your copywriting? The team talk keyboards, monitors, software and tech.
