The B2B Content Audio Blog 12: 7 tips to help you write up a live event
Live events take work, so it makes sense to turn them into written content too. These 7 tips will help you do it well.
15 of the best copywriting tweets from #B2BCopyChat
A year to the day from the last #B2BCopyChat, we reflect on the best copywriting tips, rants, groans and GIFs from the archivesThe B2B Content Audio Blog #10: five essential QA tests for B2B copywriting
How do you get an objective view of which content will work, and which won’t? We use a hierarchy of five key tests.
We went to the Copywriting Conference. Here’s what we learned…
One day. 200 copywriters. A dozen speakers... and a MASSIVE GREAT SHEDLOAD of writing tips. Sit back, and we'll tell you everything we learned at this year's Copywriting Conference.The B2B Content Audio Blog #9: a foolproof blog post structure you can steal
In six minutes flat, you can pick up a structure that works for almost any blog post.
The B2B Content Audio Blog #8: you’re doing email subject lines wrong; here’s why
There’s a big, obvious mistake in the way most B2B marketers write and measure email subject lines. Here are four tips to get it right.
Podcast 66: is it ever OK to use comedy in B2B copy – and if so, how do you do it well?
Humour is an ultra-subjective thing, so you might think it’s best to avoid comedy in B2B copywriting. But is that really true – and if not, how do you go about getting it right?
7 words you should NEVER use in B2B copy
George reveals the seven words he believes will instantly undermine an otherwise excellent piece of B2B marketing copy.The B2B Content Audio Blog #5: the big mistake you’re making with titles
Learn why the present participle is ruining your B2B marketing headlines, and discover a clearer way to share your message.