Webinar: The Seven Deadly Sins of B2B Content (and how to avoid them)
In this live webinar recording, consultant copywriter George Reith shows you how to avoid common writing mistakes that could be holding your B2B content back.
How to write content for procurement leaders in 2021
International supply chains have rarely been as volatile as they are today. Here's our guide to producing content for procurement teams battling turbulent times.Podcast 96: how to make sure your B2B content is inclusive and diverse
Why is it so important to deliberately ensure your B2B content reflects the whole of your audience – and the whole of society? We talk to Kavita Singh and Ogilvy’s Natalie Narh.
Podcast 95: how to write B2B social media content
Should your B2B social content be personal or professional? And what habits should you avoid? We ask social media marketing guru Luan Wise.
How to write great content about HR technology
How do you balance the "human" with the "technology" when you're writing about HR tech? Katy has seven suggestions.
UK vs US English: a (fairly) comprehensive checklist
Swapping between US and UK English can be a minefield. Use this handy proofing checklist to avoid the most common regional mix-ups.
Writing for the public sector? Follow these six tips from sector experts
The public sector has its own priorities, challenges, motivations and language. Generic B2B content won't work for this extraordinary audience, so we gathered six tips from experts in the sector.Podcast 89: B2B copywriting tools, tips and tricks
We share takeaways from this year’s Copywriting Conference, meet one of the brains behind the writing tool Scrivener, and get brutally honest answers from an Information Security pro. Plus: nominate the best B2B content of 2020.
