Podcast 96: how to make sure your B2B content is inclusive and diverse
Why is it so important to deliberately ensure your B2B content reflects the whole of your audience – and the whole of society? We talk to Kavita Singh and Ogilvy’s Natalie Narh.
Podcast 95: how to write B2B social media content
Should your B2B social content be personal or professional? And what habits should you avoid? We ask social media marketing guru Luan Wise.
How to write great content about HR technology
How do you balance the "human" with the "technology" when you're writing about HR tech? Katy has seven suggestions.
UK vs US English: a (fairly) comprehensive checklist
Swapping between US and UK English can be a minefield. Use this handy proofing checklist to avoid the most common regional mix-ups.
Writing for the public sector? Follow these six tips from sector experts
The public sector has its own priorities, challenges, motivations and language. Generic B2B content won't work for this extraordinary audience, so we gathered six tips from experts in the sector.Podcast 89: B2B copywriting tools, tips and tricks
We share takeaways from this year’s Copywriting Conference, meet one of the brains behind the writing tool Scrivener, and get brutally honest answers from an Information Security pro. Plus: nominate the best B2B content of 2020.
7 ways to write B2B marketing content that has real value
How can you ensure your marketing content is delivering value for both your business and your audience?
How to find the right voice and tone for your B2B content | B2B Content Tuesday
SPOILER ALERT: Voice and tone are not one and the same. Here’s how they differ – and some tips for finding the right voice for your B2B brand.