Podcast 81: how to make B2B content readable
We debate readability algorithms, and professional jargon-buster Professor Chris Trudeau says it’s high time we stopped writing to impress.
7 ways to liven up old-school B2B copy
Stuffy writing in B2B marketing copy often doesn’t work. Here are seven quick ways to liven yours up.
How to write a B2B press release (that doesn’t suck)
They may not be fashionable, but we still get asked to write a LOT of press releases. Here's how to spot a good one.
4 B2B copywriting tips from Radix’s summer internship
What can you learn about B2B copywriting in just four weeks? Quite a lot, if these tips from our 2019 intern, Priya, are anything to go by.
Readability in B2B content: does your Flesch-Kincaid grade matter?
Readability can separate successful content from the mountain of unread marketing bumf. By asking your writers to put their copy through a Flesch-Kincaid Grade Level test, you can ensure your content is clear, concise and readable.
Content and cognitive load: how to craft your copy for the human brain
The human brain only has so much space to concentrate on different ideas – and if you ask it to do too much, it'll probably stop paying attention altogether. So, how do you stop readers tuning out from your content? John explores cognitive load theory, and how you can use it to create brain-friendly copy...
Reviewing B2B copywriting? Steal our 15-point quality checklist
Here's a secret: writing B2B content is hard... and reviewing it is even harder. So to help, we score every draft on a 15-point scale. And we're happy for you to make it your own.Podcast 71: how to write B2B social media content
Social media best practice changes annoyingly fast – so we asked expert Kate Stoodley for some guiding principles.
