Content SOS: what to do when B2B writing goes wrong

It’s a heart-wrenching moment when your content misses the mark – but there’s no time to waste moping about it. Steve shares how to get a problem project back on track, and turn a content SOS into a memorable success.

Podcast 70: how to write B2B copy for engineers

What does it take to write great B2B marketing content for a multinational engineering audience? We ask Danfoss copywriter Lasse Lund.

11 Useful Writing Tips, from World-Famous Writers

With so much contradictory writing advice out there, it's difficult to know what's worth listening to and what's just someone with a grudge against conjunctions throwing their weight around. John investigates whether any tips from famous writers are actually helpful...

5 strategies to turn complex engineering topics into compelling marketing content

Complicated subjects present a real opportunity for marketers who can deliver a clear message without dumbing down. Here are five successful approaches.

The B2B Content Audio Blog #12: 7 tips to help you write up a live event

Live events take work, so it makes sense to turn them into written content too. These 7 tips will help you do it well.

15 of the best copywriting tweets from #B2BCopyChat

A year to the day from the last #B2BCopyChat, we reflect on the best copywriting tips, rants, groans and GIFs from the archives

The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting

How do you get an objective view of which content will work, and which won’t? We use a hierarchy of five key tests.

We went to the Copywriting Conference. Here’s what we learned…

One day. 200 copywriters. A dozen speakers... and a MASSIVE GREAT SHEDLOAD of writing tips. Sit back, and we'll tell you everything we learned at this year's Copywriting Conference.

The B2B Content Audio Blog #9: a foolproof blog post structure you can steal

In six minutes flat, you can pick up a structure that works for almost any blog post.

The B2B Content Audio Blog #8: you’re doing email subject lines wrong; here’s why

There’s a big, obvious mistake in the way most B2B marketers write and measure email subject lines. Here are four tips to get it right.

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