Podcast 71: how to write B2B social media content
Social media best practice changes annoyingly fast – so we asked expert Kate Stoodley for some guiding principles.
Content SOS: what to do when B2B writing goes wrong
It’s a heart-wrenching moment when your content misses the mark – but there’s no time to waste moping about it. Steve shares how to get a problem project back on track, and turn a content SOS into a memorable success.Podcast 70: how to write B2B copy for engineers
What does it take to write great B2B marketing content for a multinational engineering audience? We ask Danfoss copywriter Lasse Lund.
11 Useful Writing Tips, from World-Famous Writers
With so much contradictory writing advice out there, it's difficult to know what's worth listening to and what's just someone with a grudge against conjunctions throwing their weight around. John investigates whether any tips from famous writers are actually helpful...
5 strategies to turn complex engineering topics into compelling marketing content
Complicated subjects present a real opportunity for marketers who can deliver a clear message without dumbing down. Here are five successful approaches.The B2B Content Audio Blog #12: 7 tips to help you write up a live event
Live events take work, so it makes sense to turn them into written content too. These 7 tips will help you do it well.
15 of the best copywriting tweets from #B2BCopyChat
A year to the day from the last #B2BCopyChat, we reflect on the best copywriting tips, rants, groans and GIFs from the archivesThe B2B Content Audio Blog #10: five essential QA tests for B2B copywriting
How do you get an objective view of which content will work, and which won’t? We use a hierarchy of five key tests.
