Podcasts are a great way to get in front of your target audience and show your expertise in your particular sector. And while podcasting can be a lot of fun, getting started can be a bit daunting.
To help you along, we’ve put together a set of eight content tips that will help you to profile your audience, choose the right topics and format, promote your podcast and track the results. It’s based on our experience to date with the Radix podcast – our monthly podcast looking at trends and issues in B2B marketing copywriting.
You may also like to look at our earlier SlideShare on getting the techy side of your podcast right, from choosing where to host it and investing in the right equipment to getting it on to iTunes.