B2B content marketers have a lot to deal with. Is it unfair to tell them to be braver too? We ask B2B marketing all-star Maureen Blandford.
Hear how an editorial board can transform your content marketing (and grab five top tips for running one successfully).
Which types of B2B content get the strongest engagement? And how do you measure what content works best?
How do you get an objective view of which content will work, and which won’t? We use a hierarchy of five key tests.
Get copywriting tips and advice — direct to your inbox every month: