7 ways to make your B2B writing more inclusive

It isn’t always easy to write inclusively – but it is always important. Here’s why, and what you can do to be more inclusive in your B2B content.

Title case: to Capitalise or not to capitalise?

There’s a certain grandiosity to title case, but it can get a little confusing. To help, we’ve set out some general rules and quirks to look out for.

B2BQ&A 109: What’s the worst thing about briefing a B2B copywriter?

What do B2B marketers find frustrating about writers they work with? Sophos marketing director Sally Adam and guest co-host Harry Kapur spill the beans.

B2BQ&A 107: Which kinds of content work for which B2B audiences?

Claire Drumond of Atlassian and B2B Unleashed’s Maureen Blandford tell us how to find the best content types for the complicated B2B decision-making unit.

How long is the perfect sentence in B2B copy?

A major way you can make your B2B content more readable is to shorten your sentences. But how short are we talking?

How to create better content, by being a better reviewer

This wildly underrated skill allows the best marketers to control and accelerate content creation. And it’s a skill that you can learn.

The best B2B content of 2021: which is your favourite?

Draw inspiration from this year's finest examples of B2B marketing content – then help us choose the best.

How to get good B2B content quickly

Think you don’t have much influence over when your B2B content is delivered? Think again. Here’s how to get what you need, fast.

Podcast 99: Why we need emotion in B2B

This month’s episode of Good Copy, Bad Copy is all about bringing the emotion back into B2B content. We’re joined by Paul Cash, CEO and Founder of Rooster Punk – and author of Humanizing B2B – for our feature interview.…

What is long-form B2B content, and why does it work so well?

If you need to turn awareness into interest, long-form B2B content could be your not-so-secret weapon. Here’s why it’s so effective – and how you can ensure yours gets read.

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