Podcast 95: how to write B2B social media content
Should your B2B social content be personal or professional? And what habits should you avoid? We ask social media marketing guru Luan Wise.
Will your B2B blog post perform better as a LinkedIn article? Let’s investigate.
Where should your B2B blog content live to get its best results – on your website, or on LinkedIn, as a native article? Ben turns detective.
How to write great content about HR technology
How do you balance the "human" with the "technology" when you're writing about HR tech? Katy has seven suggestions.
UK vs US English: a (fairly) comprehensive checklist
Swapping between US and UK English can be a minefield. Use this handy proofing checklist to avoid the most common regional mix-ups.
What content marketing trends will define 2021? Here are five things the data tells us…
With 2021 already well underway, what content marketing trends will be most important? Lizzie looked at every survey, report and stat she could find – and here are the results.Podcast 92: writing B2B content for telecoms (and other changing sectors)
How can B2B marketers get to grips with an industry that’s constantly changing? To find out, we talk to telecoms marketing expert Sarah Zammit.
Podcast 91: the Best B2B Content of 2020
We reveal what you voted this year’s best B2B content, and four expert panelists – Maureen Blandford, Harry Kapur, Lasse Lund and Karla Rivershaw – share their tips for 2021.
A quick guide to ebooks and white papers | B2B Content Tuesday
They’re heavyweights of the content marketing world. But as new formats emerge, how they’re used is changing. Here’s how to get more from ebooks and white papers.