Lessons in content marketing from the superstars of Twitch.tv
In bedrooms, basements and in-home studios across the world sit a legion of the most dedicated and passionate content creators you’ve ever seen. This is the world of Twitch.tv, and its inhabitants have something very important to teach you about content marketing.
Five uber-geeky B2B content marketing briefs we secretly wish our clients would send
White papers. Infographics. Blog posts. eBooks. Scripts. They’re all great and, done well, they’re very effective. But sometimes we long to be asked to write something… different.
Do case studies still count as content?
There's something odd about the latest trends report from CMI and Marketing Profs. Can it be true that case studies no longer count as marketing content? And if so, what does that make them?
Copywriting for Account-Based Marketing: what marketers (and content writers) need to know
Could ABM be the saviour B2B content marketing was looking for – and will there be enough decent copywriters to carry it all out? David talked to some experts…Podcast: How I made content marketing work for our small B2B business
Content marketing may seem out of reach for small businesses, but it doesn’t have to be. Find out how to make content marketing work for your small business.
Lessons in B2B content marketing from the world’s greatest scavenger hunt
What can an annual international scavenger hunt teach B2B marketers about content planning, creativity and communication? Welcome to GISHWHES.Podcast: What’s so hard about writing engaging B2B marketing content?
Consistently, B2B content marketers find it hard to create content that audiences give a damn about. But what’s the big challenge – and what can copywriters do to make it engaging? Listen in, and find out.
Four content format ideas to help you stand out
As the content marketing noise gets louder, differentiation is hard. We look at four types of content that can help get your message heard above the din.