Podcast 99: Why we need emotion in B2B
This month’s episode of Good Copy, Bad Copy is all about bringing the emotion back into B2B content. We’re joined by Paul Cash, CEO and Founder of Rooster Punk – and author of Humanizing B2B – for our feature interview.…
What is long-form B2B content, and why does it work so well?
If you need to turn awareness into interest, long-form B2B content could be your not-so-secret weapon. Here’s why it’s so effective – and how you can ensure yours gets read.Podcast 98: How to make your B2B content more readable and accessible
Sarah Winters of Content Design London shares tips to help you win over stakeholders, improve your clarity, and make sure your content doesn’t accidentally exclude people.
How to write content for procurement leaders in 2021
International supply chains have rarely been as volatile as they are today. Here's our guide to producing content for procurement teams battling turbulent times.Podcast 95: how to write B2B social media content
Should your B2B social content be personal or professional? And what habits should you avoid? We ask social media marketing guru Luan Wise.
Will your B2B blog post perform better as a LinkedIn article? Let’s investigate.
Where should your B2B blog content live to get its best results – on your website, or on LinkedIn, as a native article? Ben turns detective.
How to write great content about HR technology
How do you balance the "human" with the "technology" when you're writing about HR tech? Katy has seven suggestions.
UK vs US English: a (fairly) comprehensive checklist
Swapping between US and UK English can be a minefield. Use this handy proofing checklist to avoid the most common regional mix-ups.