Three account-based marketing leaders help us explore ABM content writing, and how to blend what your brand wants to say with what your audience needs to read.
In this episode, Andy Crestodina talks us through the challenges and opportunities of keyword research in a niche B2B market.
What do B2B marketers find frustrating about writers they work with? Sophos marketing director Sally Adam and guest co-host Harry Kapur spill the beans.
Claire Drumond of Atlassian and B2B Unleashed’s Maureen Blandford tell us how to find the best content types for the complicated B2B decision-making unit.
Receive regular B2B content writing tips and advice — from our team of writers, direct to your inbox: