Mind the content marketing skills gap

Mind the content marketing skills gap

Increasingly, content marketers are struggling to source the skills they need. What can be done? David and Emily share their highlights from the Bristol Content Group’s “Great Big Content Skills Debate”.
Lessons in content marketing from the superstars of Twitch.tv

Lessons in content marketing from the superstars of Twitch.tv

In bedrooms, basements and in-home studios across the world sit a legion of the most dedicated and passionate content creators you’ve ever seen. This is the world of Twitch.tv, and its inhabitants have something very important to teach you about content marketing.
Five uber-geeky B2B content marketing briefs we secretly wish our clients would send

Five uber-geeky B2B content marketing briefs we secretly wish our clients would send

White papers. Infographics. Blog posts. eBooks. Scripts. They’re all great and, done well, they’re very effective. But sometimes we long to be asked to write something… different.
Do case studies still count as content?

Do case studies still count as content?

There's something odd about the latest trends report from CMI and Marketing Profs. Can it be true that case studies no longer count as marketing content? And if so, what does that make them?

Podcast: How I made content marketing work for our small B2B business

Content marketing may seem out of reach for small businesses, but it doesn’t have to be. Find out how to make content marketing work for your small business.

Lessons in B2B content marketing from the world’s greatest scavenger hunt

Lessons in B2B content marketing from the world’s greatest scavenger hunt

What can an annual international scavenger hunt teach B2B marketers about content planning, creativity and communication? Welcome to GISHWHES.

Podcast: What’s so hard about writing engaging B2B marketing content?

Consistently, B2B content marketers find it hard to create content that audiences give a damn about. But what’s the big challenge – and what can copywriters do to make it engaging? Listen in, and find out.

Four content format ideas to help you stand out

Four content format ideas to help you stand out

As the content marketing noise gets louder, differentiation is hard. We look at four types of content that can help get your message heard above the din.
“Content Tilt” and other trends from the B2B Marketing Summit 2016

“Content Tilt” and other trends from the B2B Marketing Summit 2016

This year’s B2B Marketing Summit collected some of the biggest names in the industry to discuss the latest trends. Here are the key takeaways for copywriters.

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