Ghostwriting in B2B: fake content or essential thought leadership tool?
Ghostwriting has become a vital part of B2B content marketing. But when does it go beyond legitimate thought leadership and become fraudulent?The B2B Content Audio Blog #11: how to run a successful editorial board
Hear how an editorial board can transform your content marketing (and grab five top tips for running one successfully).
Podcast 67: B2B content trends and analytics – which formats get the best results?
Which types of B2B content get the strongest engagement? And how do you measure what content works best?
The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting
How do you get an objective view of which content will work, and which won’t? We use a hierarchy of five key tests.
What’s the big idea?
Four ways to find and own your unique story in the crowded world of B2B tech.
B2B Content Hall of Fame: the motor catalogue that repositioned a brand
B2B product catalogues rarely attract much attention. But Maxon Motor's 508-page behemoth protects the entire brand from bargain-basement competitors, by focusing on one, specific target audience.
B2B Content Hall of Fame: Drawbotics’ hyper-detailed TV office floor plans
Just occasionally, B2B marketing manages to take advantage of pop culture without sky-high levels of cringe – and Katy’s addition to the Radix B2B Content Hall of Fame does just that.
Five ways to write a convincing call to action
Creativity doesn’t stop once you’ve finished your body copy. Here are five frameworks you can use to spice up your calls to action.