The beginning of a new era for Radix
Today is a defining day for Radix as we welcome the agency’s new owners (who you may find reassuringly familiar…)Podcast 66: is it ever OK to use comedy in B2B copy – and if so, how do you do it well?
Humour is an ultra-subjective thing, so you might think it’s best to avoid comedy in B2B copywriting. But is that really true – and if not, how do you go about getting it right?
B2B Content Hall of Fame: Salesforce’s labours of love
Not many global tech giants manage to create genuinely warm, caring and thoughtful content at scale. Fiona celebrates one that does.
What happens in a B2B messaging workshop?
It’s something we get asked to do more and more – but what exactly happens in a messaging workshop, how long will it take, and what will you get out of it? Here’s our guide for marketers.
Death to the present participle, or why “-ing” is not your friend in B2B headlines
B2B copywriters rely too much on present participles in headlines, straplines and titles. Here’s why that’s a bad thing.
Chat bots: the next big opportunity for copywriters?
Forget apps; all the cool companies want you to interact with them via bots. Wo King from Hi9 talks to us about why that’s exciting news for copywriters.
Cornwall’s high-tech hub gathers momentum
Cornwall's tech sector has long been fragmented and invisible. Now, thanks to the efforts of Software Cornwall, it seems to be gathering ground.
5 questions with Joe Pulizzi: the problem of unused content
We asked the godfather of content marketing to shed some light on a baffling industry statistic: why does up to 80% of B2B marketing content go unused?