Avoiding v12 hell: how to stop your B2B content getting stuck in approvals limbo

There are many reasons why a piece of B2B content gets trapped in endless rounds of edits. Here’s our guide to avoiding practically all of them.

The beginning of a new era for Radix

Today is a defining day for Radix as we welcome the agency’s new owners (who you may find reassuringly familiar…)

Podcast 66: is it ever OK to use comedy in B2B copy – and if so, how do you do it well?

Humour is an ultra-subjective thing, so you might think it’s best to avoid comedy in B2B copywriting. But is that really true – and if not, how do you go about getting it right?

B2B Content Hall of Fame: Salesforce’s labours of love

Not many global tech giants manage to create genuinely warm, caring and thoughtful content at scale. Fiona celebrates one that does.

What happens in a B2B messaging workshop?

It’s something we get asked to do more and more – but what exactly happens in a messaging workshop, how long will it take, and what will you get out of it? Here’s our guide for marketers.

Death to the present participle, or why “-ing” is not your friend in B2B headlines

B2B copywriters rely too much on present participles in headlines, straplines and titles. Here’s why that’s a bad thing.

Chat bots: the next big opportunity for copywriters?

Forget apps; all the cool companies want you to interact with them via bots. Wo King from Hi9 talks to us about why that’s exciting news for copywriters.

Cornwall’s high-tech hub gathers momentum

Cornwall's tech sector has long been fragmented and invisible. Now, thanks to the efforts of Software Cornwall, it seems to be gathering ground.

5 questions with Joe Pulizzi: the problem of unused content

We asked the godfather of content marketing to shed some light on a baffling industry statistic: why does up to 80% of B2B marketing content go unused?

Radix is looking for two copywriters to join our team

UPDATE: We have extended the deadline for the copywriter role by 48 hours, as some candidates were unable to access the listing over the weekend.

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