Podcast 66: is it ever OK to use comedy in B2B copy – and if so, how do you do it well?
Humour is an ultra-subjective thing, so you might think it’s best to avoid comedy in B2B copywriting. But is that really true – and if not, how do you go about getting it right?
B2B Content Hall of Fame: Salesforce’s labours of love
Not many global tech giants manage to create genuinely warm, caring and thoughtful content at scale. Fiona celebrates one that does.
What happens in a B2B messaging workshop?
It’s something we get asked to do more and more – but what exactly happens in a messaging workshop, how long will it take, and what will you get out of it? Here’s our guide for marketers.
Death to the present participle, or why “-ing” is not your friend in B2B headlines
B2B copywriters rely too much on present participles in headlines, straplines and titles. Here’s why that’s a bad thing.
Chat bots: the next big opportunity for copywriters?
Forget apps; all the cool companies want you to interact with them via bots. Wo King from Hi9 talks to us about why that’s exciting news for copywriters.
Email to Radix team about the EU referendum result
On Sunday I emailed the Radix team about how the EU vote will affect our business. I've pasted it here in case it's useful to other small business owners.
Cornwall’s high-tech hub gathers momentum
Cornwall's tech sector has long been fragmented and invisible. Now, thanks to the efforts of Software Cornwall, it seems to be gathering ground.
5 questions with Joe Pulizzi: the problem of unused content
We asked the godfather of content marketing to shed some light on a baffling industry statistic: why does up to 80% of B2B marketing content go unused?