If you’re reading this, maybe it’s because you’ve received a limited-edition copy of Funnel! The Content Marketing Strategy Game.
Funnel! is the result of over a year’s ‘ideation’, planning, designing, dice-wrangling, illustrator-briefing and manufacturer-sourcing here at Radix. The whole team has been involved with its creation and production, and we’re incredibly happy with the result. We hope you are, too!
Our boardgame supremos George and Steve threw themselves wholeheartedly into the creation of Funnel!, emerging several months later with a game that’s about 100 times more fun and strategic than the initial brief: “Make a game that shows marketers the relative merits of different types of B2B copywriter”.
You can play Funnel! at a basic level: building your agency team and completing campaigns to move your prospects through the funnel – or you can really go to town with the subtle tactics, hidden talents and secret powers that individual cards confer.
In these videos, you’ll get a flavour of how to play the basic game, and how to use some of those advanced tactics to your advantage.
If you have a question about Funnel! that’s not answered here, please do get in touch. (We’re happy to talk about Funnel! all day.) Email us at firstname.lastname@example.org or call us on +44 1326 373592.
And if you’d like to hear more from Radix, sign up for our monthly email with ideas, tips and gripes about copywriting in B2B tech marketing. You can sign up for it here.
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