Female copywriters are an overwhelming majority, according to the 2018 ProCopywriters survey – so why are so few of us writing for B2B tech?
How do you get an objective view of which content will work, and which won’t? We use a hierarchy of five key tests.
In six minutes flat, you can pick up a structure that works for almost any blog post.
What are the hallmarks of a truly great B2B ebook? Here’s our definitive guide.
Humour is an ultra-subjective thing, so you might think it’s best to avoid comedy in B2B copywriting. But is that really true – and if not, how do you go about getting it right?
Steve shares five proven ways to write B2B email subject lines… plus one crazy thought you might have overlooked. David reports from B2B InTech 2018.
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