Simplifying complex subjects, without dumbing down, is a vital part of creating B2B content that works (and gets approved by stakeholders). Here are some tips, suggestions, and tools.
Proofing is a time-consuming, but essential part of producing great B2B marketing content. Macros can help you do it faster (and better) than ever before.
By popular demand, our series of relaxed weekly lockdown webinars is continuing every Tuesday in May from 16:30 BST (11:30 EDT). To register, you'll need this new link.
Every B2B copywriter should be able to follow your SEO strategy. But if that strategy is "use abstract keywords from this spreadsheet as many times as you can", we need to talk.
In B2B marketing, we’re often called upon to write about obscure and complex topics. These five techniques can make your writing more readable, accessible, and digestible.
What happens when a revolutionary new technology becomes ubiquitously attached to one oft-maligned use case? Just ask someone who's trying to change the world using blockchain.