Keywords and a crowbar: a rant about SEO copywriting for B2B

Every B2B copywriter should be able to follow your SEO strategy. But if that strategy is "use abstract keywords from this spreadsheet as many times as you can", we need to talk.

Podcast 82: B2B copywriting v technology

In Fiona’s final episode, we look at the digital tools that can help you write, and Parry Malm reveals why AI is a gift to B2B writers everywhere.

5 go-to writing techniques to make your B2B copy more readable

In B2B marketing, we’re often called upon to write about obscure and complex topics. These five techniques can make your writing more readable, accessible, and digestible.

7 ways to liven up old-school B2B copy

Stuffy writing in B2B marketing copy often doesn’t work. Here are seven quick ways to liven yours up.

Blockchain has an image problem. So how do you write about it?

What happens when a revolutionary new technology becomes ubiquitously attached to one oft-maligned use case? Just ask someone who's trying to change the world using blockchain.

Webinar: What does good B2B content look like? 15 essential checks

Improve your work, review with confidence, and manage stakeholder expectations with this 15-point checklist.

Register here.

Podcast 75: B2B copywriters v AI – what does the future really hold?

How quickly will robots replace B2B copywriters? Dr Andrew Bredenkamp of Acrolinx tells us it might be time for writers to make friends with AI.

Google Docs vs Microsoft Word: which is the best word processor for copywriters?

As many organisations move from Microsoft Office to other office suites, professional copywriters are increasingly asked to use Google’s G Suite. But how do the word processors compare – and which one wins out for professional use?

Readability in B2B content: does your Flesch-Kincaid grade matter?

Readability can separate successful content from the mountain of unread marketing bumf. By asking your writers to put their copy through a Flesch-Kincaid Grade Level test, you can ensure your content is clear, concise and readable.

Reviewing B2B copywriting? Steal our 15-point quality checklist

Here's a secret: writing B2B content is hard... and reviewing it is even harder. So to help, we score every draft on a 15-point scale. And we're happy for you to make it your own.

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