Five classic ways to make your B2B content budget go further

Challenging economic conditions and slow growth across the B2B technology sector have seen many marketers’ budgets fall significantly over the last year. Here are five ways you can achieve much more with a little less.

Nature-based solutions: Technology that thinks outside the casing

Claire argues that some of the most exciting innovation happens when scientists and engineers look outside their windows.

A checklist to help prepare your subject matter expert for interviews and content feedback

If you want to get better results from involving an SME in the B2B content production process, this checklist is for you.

What is synthetic data? And why should B2B marketers care?

Synthetic data can solve common challenges around training AI. But B2B marketers must be honest about the risks it poses.

Star power: Can nuclear fusion fuel the earth?

The world’s transitioning away from fossils fuels, and nuclear fusion could be the future of clean energy. But what is it, and how can scientists achieve it?

Why it’s time for B2B marketers to enter the data mesh

Tired of dredging the data lake for precious customer insights? Here’s how a data mesh approach helps marketers get more from their data.

Five AI-infused technologies that are transforming healthcare

Artificial intelligence is at the heart of so many emerging healthcare technologies. Here are five that are driving major shifts in the way we approach diagnosis, treatment, and ongoing care.

How to commission B2B tech thought leadership – a guide

Learn how to create B2B technology thought leadership content that gets read, remembered, and shared with this guide for B2B marketers.

How much tech knowledge do you need to become a B2B technology copywriter?

Interested in becoming a B2B tech copywriter, but not sure how much technical knowledge you really need? Here’s how we help our writers get up to speed.

How long is the perfect sentence in B2B copy?

A major way you can make your B2B content more readable is to shorten your sentences. But how short are we talking?

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