When copywriters show their working, everybody wins. Here’s why.

For years now, Kieran has been writing notes for our clients at the top of his copy documents. Now we’re asking all our writers to – where necessary – do the same…

What happens in a B2B messaging workshop?

It’s something we get asked to do more and more – but what exactly happens in a messaging workshop, how long will it take, and what will you get out of it? Here’s our guide for marketers.

What’s the best way to become a B2B tech copywriter?

Nobody grows up thinking ‘I want to be a B2B tech copywriter’ – so how did our writers end up here (and loving it)? Ben asks the gang...

Podcast 59: writing email subject lines, B2B InTech 2018

Steve shares five proven ways to write B2B email subject lines… plus one crazy thought you might have overlooked. David reports from B2B InTech 2018.

How to write about SaaS

Writing about Software-as-a-Service (SaaS)? The key might actually be to not write about it at all. George explains…

Writing for virtual reality – where do you start?

As more B2B marketers consider virtual reality, Katy speculates about what scriptwriting might look like in the age of VR.

How to tell a compelling brand story in a world full of heroes

An online world, where everyone’s a hero, gives Steve an interesting new perspective on how skilled copywriting can help brands in a crowded market stand out...

“How long will it take?” Five factors we consider when quoting for copywriting

As a copywriting agency, delivering the work on schedule is just as important as the copy itself. Here’s five factors we consider when quoting for your writing project.

How to write an awards entry (and win*)

At this time of year, we're up to our armpits in awards entries; mostly for clients, but sometimes for us too (Best Digital Marketing at the Cornwall Business Awards, you say?). Here's how we write a winner.

Podcast: how to write up a B2B marketing event

In the first episode of the post-Emily era, copywriter George joins the gang to talk about how to turn a B2B marketing event into compelling content (and why we should fear hi-tech lifts).

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