How long is the perfect sentence in B2B copy?
A major way you can make your B2B content more readable is to shorten your sentences. But how short are we talking?
How to create better content, by being a better reviewer
This wildly underrated skill allows the best marketers to control and accelerate content creation. And it’s a skill that you can learn.
Webinar: How to build a career in B2B copywriting
How do you get into B2B copywriting, what's the job like, and how much can you earn? Senior Copywriter Katy reveals the answers and shares a bit about her journey. This webinar has now taken place, but is available on-demand or on our YouTube channel.Podcast 98: How to make your B2B content more readable and accessible
Sarah Winters of Content Design London shares tips to help you win over stakeholders, improve your clarity, and make sure your content doesn’t accidentally exclude people.
How to write content for procurement leaders in 2021
International supply chains have rarely been as volatile as they are today. Here's our guide to producing content for procurement teams battling turbulent times.
How to be a B2B tech copywriter
We often advertise for entry-level Junior B2B Copywriters, so we asked our Head of Copy, Matt Godfrey, what he looks for in an applicant – and what it takes to be a successful B2B tech writer.
How to write great content about HR technology
How do you balance the "human" with the "technology" when you're writing about HR tech? Katy has seven suggestions.
How can I make complex B2B content readable and compelling? | B2B Content Tuesday
Simplifying complex subjects, without dumbing down, is a vital part of creating B2B content that works (and gets approved by stakeholders). Here are some tips, suggestions, and tools.