Podcast 98: How to make your B2B content more readable and accessible
Sarah Winters of Content Design London shares tips to help you win over stakeholders, improve your clarity, and make sure your content doesn’t accidentally exclude people.
How to write content for procurement leaders in 2021
International supply chains have rarely been as volatile as they are today. Here's our guide to producing content for procurement teams battling turbulent times.
How to be a B2B tech copywriter
As we recently advertised for an entry-level Junior B2B Copywriter, we asked our Head of Copy, Matt Godfrey, what he looks for in an applicant, and what it takes to be a successful B2B tech writer.
How to write great content about HR technology
How do you balance the "human" with the "technology" when you're writing about HR tech? Katy has seven suggestions.
How can I make complex B2B content readable and compelling? | B2B Content Tuesday
Simplifying complex subjects, without dumbing down, is a vital part of creating B2B content that works (and gets approved by stakeholders). Here are some tips, suggestions, and tools.
Proof your B2B marketing copy faster and more effectively with Microsoft Word macros
Proofing is a time-consuming, but essential part of producing great B2B marketing content. Macros can help you do it faster (and better) than ever before.
B2B Content Tuesday: writing ebooks and white papers
Join us for a short, relaxed webinar and Q&A on Tuesday, June 16th at 16:00 BST (11:00 EDT). This webinar has now finished.
Can you write about cybersecurity without being negative?
In cybersecurity, marketing is often negative by default. Here’s how to ensure your content doesn’t trigger your audience’s notification fatigue.