Beat-down the deadline: how to write more stuff in less time

Beat-down the deadline: how to write more stuff in less time

In an ideal world, copy comes quick and easy every time. But this is reality and – especially for B2B copywriters – there are obstacles aplenty. So let’s learn to avoid them…
Getting to the bottom of how to write awesome B2B case studies

Everything you need to know about writing a B2B case study

Give me ten minutes. I’ll give you the power to write one of the most enduring, persuasive marketing materials in the known universe.
9th principle of badass B2B web copy: Patience

9th principle of badass B2B web copy: Patience

In the last in our video series on web copywriting, David explains why you should always write the first things last.
Lessons from the silver screen: a Hollywood guide to B2B video writing

Lessons from the silver screen: a Hollywood guide to B2B video writing

From Se7en to Butch Cassidy and the Sundance Kid, Hollywood screenwriting can tell us a lot about what works when writing a B2B video.
8th principle of badass B2B web copy: Prescience

8th principle of badass B2B web copy: Prescience

If you’re writing web copy, you need to be something of a fortune teller. David explains why, with a little “help” from a friend.
#b2bcopychat 4 April: What’s new in B2B blogging?

#b2bcopychat 4 April: What’s new in B2B blogging?

Blogs for brands have changed in the past five years. But what’s different? What’s working? Join us for #b2bcopychat to discuss B2B blogging.
7th principle of badass B2B web copy: Consistency

7th principle of badass B2B web copy: Consistency

Wherever your web visitor looks, they should read something useful. Watch three Davids tell you how it’s done…
6th principle of badass B2B web copy: Integrity

6th principle of badass B2B web copy: Integrity

Often in copywriting, it’s good to surprise people. But when you’re writing a web page it’s the last thing you want to do…
5th principle of badass B2B web copy: Empathy

5th principle of badass B2B web copy: Empathy

As B2B copywriters, our relationship with Google has changed pretty dramatically. In this short video, David explains how (with a special guest appearance from Google himself...)

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