Podcast 75: B2B copywriters v AI – what does the future really hold?
How quickly will robots replace B2B copywriters? Dr Andrew Bredenkamp of Acrolinx tells us it might be time for writers to make friends with AI.
Google Docs vs Microsoft Word: which is the best word processor for copywriters?
As many organisations move from Microsoft Office to other office suites, professional copywriters are increasingly asked to use Google’s G Suite. But how do the word processors compare – and which one wins out for professional use?
Readability in B2B content: does your Flesch-Kincaid grade matter?
Readability can separate successful content from the mountain of unread marketing bumf. By asking your writers to put their copy through a Flesch-Kincaid Grade Level test, you can ensure your content is clear, concise and readable.
Reviewing B2B copywriting? Steal our 15-point quality checklist
Here's a secret: writing B2B content is hard... and reviewing it is even harder. So to help, we score every draft on a 15-point scale. And we're happy for you to make it your own.
Webinar: 5 terrifying risks you should definitely take with your B2B content
In the first ever Radix webinar, you'll learn five calculated risks that'll make your B2B content stand out... and some smart ways to get your stakeholders to agree. Register here.Podcast 70: how to write B2B copy for engineers
What does it take to write great B2B marketing content for a multinational engineering audience? We ask Danfoss copywriter Lasse Lund.
The B2B technology copywriting glossary
B2B technology and marketing both move pretty fast – so if you've heard a term you don't understand, it's nothing to be ashamed of. Here's our blagger's guide to all the definitions you might need.Podcast 69: B2B tech copywriters versus the “Gender Say Gap”
Female copywriters are an overwhelming majority, according to the 2018 ProCopywriters survey – so why are so few of us writing for B2B tech?
The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting
How do you get an objective view of which content will work, and which won’t? We use a hierarchy of five key tests.