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Podcast 36: Pay, gender, location & skills – the state of UK copywriting
The latest Pro Copywriters Network survey raised a few eyebrows. We pick out some highlights, and ask what it really means for B2B copywriters.
Female copywriters respond to copywriting’s gender pay gap
We were shocked when the Pro Copywriters Survey revealed a 28% pay gap between men and women. So we asked top female copywriters for their views.
Three people your B2B copywriter definitely needs to meet
As a marketer, it can be daunting to put your suppliers in direct contact with the characters inside your organisation. But for writers, it’s a gift.Podcast 32: How to write a top-notch B2B landing page
Landing pages are where the action happens on your website, so they must be persuasive. We look at how to write a landing page for best results.
Quiz: which type of B2B copywriter are you?
Quiz time.
Infographic: The 7 Types of B2B Copywriter – and How to Use Them
Not every B2B copywriter is good at the same things. This infographic will help you choose the best writer for every campaign.
How to rid B2B copy of its cliché addiction
Birds do it. Bees do it. And imaginary peas do it. Probably. We all use clichés as an everyday shorthand. But copywriters must learn to have a little more discipline – or risk having their writing written off.
Does jargon kill B2B copy – or does it bring it to life?
Marketers are told to rid their copy of jargon, but is that always a good idea? Matt looks at why jargon has an important role in B2B copy – and how you can use it effectively.