Month: October 2013

Getting started with B2B podcasting – eight quick tips for first-time podcasters

Posted on by The Radix Team

Podcasts are a great way to get in front of your target audience and show your expertise in your particular sector. And while podcasting can be a lot of fun, getting started can be a bit daunting.

To help you along, we’ve put together a set of eight content tips that will help you to profile your audience, choose the right topics and format, promote your podcast and track the results. It’s based on our experience to date with the Radix podcast – our monthly podcast looking at trends and issues in B2B marketing copywriting.

You may also like to look at our earlier SlideShare on getting the techy side of your podcast right, from choosing where to host it and investing in the right equipment to getting it on to iTunes.

Radix Copycast episode 10 – getting to grips with email lead nurturing campaigns

Posted on by The Radix Team

B2B vendors and their marketing agencies have been adopting marketing automation systems in droves this year, with the result that copywriters are suddenly being inundated with requests to write complex, multi-month, multi-stream email campaigns.

In our latest podcast, Fiona explains the nuances of lead nurturing and how copywriters can adapt to the demands of these campaigns, including:

  • Understanding the lead nurturing process
  • Getting to grips with complex campaign flows
  • Mapping tone and copy to the buyer persona and buying stage
  • Getting creative – and strategic – with subject lines
  • Spotting opportunities to create additional content

Download the episode here (right-click and “save as” to download). Or listen in the player at the top of the page.

You can subscribe to the podcast on iTunes here.

Music by Industrial and Marine.

P.S. We hope you can hear an improvement in our audio quality – this is thanks to Matthew Clarke of KernowPods. Matthew recently provided us with a podcasting workshop.