New York Times – Tomato Can Blues
Combining written prose, kinetic comic book style illustrations, storytelling techniques and a memorable audio version – what can the New York Times’ Tomato Can Blues teach B2B content marketers about case studies?
Five marketing podcasts worth listening to right now
Podcasts are great to listen to when on your commute to work, while out walking, when things are quiet in the office – basically, whenever your ears aren’t needed elsewhere.
GE’s Datalandia campaign: using Twilight to sell complex technologies
Concepts like Big Data and the internet of things can be difficult to explain, even to a B2B audience – so what makes this consumer-oriented campaign by GE so appealing?
Powerful storytelling techniques at the National Maritime Museum Cornwall
B2B copywriters can learn a lot about storytelling from these superb multimedia displays.
Connecting the dots: 5 tips from Velocity’s March Content Marketing Hangout
The latest Content Marketing Hangout hosted by Stan Woods, MD at Velocity Partners (B2B technology marketing specialists), has again delivered some keen insight into the belly of content marketing.
SMEs and the mobile opportunity
Mobile devices are here to stay, and large businesses already have mobile strategies in place. Can small and midsize companies afford to miss out?
I print therefore I am – the continued rise of 3D printers
3D printing has come along a great deal in a short space of time. Read this blog post to discover more about this new, digital technology for the real world.