Two surprising B2B videos that get it right

Many B2B marketers are still feeling their way in video. Steve looks at two recent examples of video being put to brilliant use by B2B brands.

New York Times – Tomato Can Blues

Combining written prose, kinetic comic book style illustrations, storytelling techniques and a memorable audio version – what can the New York Times’ Tomato Can Blues teach B2B content marketers about case studies?

GE’s Datalandia campaign: using Twilight to sell complex technologies

Concepts like Big Data and the internet of things can be difficult to explain, even to a B2B audience – so what makes this consumer-oriented campaign by GE so appealing?

Powerful storytelling techniques at the National Maritime Museum Cornwall

B2B copywriters can learn a lot about storytelling from these superb multimedia displays.

Connecting the dots: 5 tips from Velocity’s March Content Marketing Hangout

The latest Content Marketing Hangout hosted by Stan Woods, MD at Velocity Partners (B2B technology marketing specialists), has again delivered some keen insight into the belly of content marketing.

SMEs and the mobile opportunity

Mobile devices are here to stay, and large businesses already have mobile strategies in place. Can small and midsize companies afford to miss out?

I print therefore I am – the continued rise of 3D printers

3D printing has come along a great deal in a short space of time. Read this blog post to discover more about this new, digital technology for the real world.

Content marketing: a copywriter’s wishlist for 2013

As more B2B technology companies start to think seriously about content marketing, here are four things their copywriters are going to need.

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