9 ways to measure B2B content performance (better than bounce rate)

Google analytics expert Jake Kimpton told us why bounce rate could give you totally the wrong idea about your content performance – and what to measure instead.

The B2B Content Audio Blog #13: how to run a B2B messaging workshop

Sales and marketing alignment in a box? The final episode of this season explains how to run a B2B messaging workshop.

We need to talk: the power of a great briefing call

Briefing calls are an important part of the writing process. Without them, we’re unable to convey our clients’ expertise. Nick explains why before writing copy, it's important to have a call.

Who should write your B2B copy? Hiring freelancers vs using an agency vs doing it yourself

When a big campaign is at your door, who you gonna call? George weighs up the pros and cons of going with an agency, a freelance copywriter, or the DIY approach.

The Radix copywriting process: how do we work with our clients?

It’s something prospective clients always ask, with good reason: what’s the Radix process for working with clients? If you’re thinking of asking us to write for you, here’s what you need to know.

Podcast: how to get value for money from your copywriter

How can you get more value from your B2B copywriting budget – and where should you definitely NOT cut corners? Fiona and David explore your options…

“How long will it take?” Five factors we consider when quoting for copywriting

As a copywriting agency, delivering the work on schedule is just as important as the copy itself. Here’s five factors we consider when quoting for your writing project.

Good news for clients: we’re raising our blog writing prices

Our 2018 copywriting price list is out – and our average blog post is getting more expensive. We confidently predict our clients will love it. Here’s why.

Proofing, copyediting, rewriting – what’s the difference?

The terms proofing, copyediting and rewriting are used almost interchangeably, but they’re three different jobs – with very different results. George outlines which to ask for – and what to expect.

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