A quick guide to ebooks and white papers | B2B Content Tuesdays

They’re heavyweights of the content marketing world. But as new formats emerge, how they’re used is changing. Here’s how to get more from ebooks and white papers.

How to find the right voice and tone for your B2B content | B2B Content Tuesday

SPOILER ALERT: Voice and tone are not one and the same. Here’s how they differ – and some tips for finding the right voice for your B2B brand.

How original research can boost your B2B content | B2B Content Tuesday

Research is a great way to pack your B2B content full of reader value. But what does great B2B research look like? Here are our tips, tricks and answers.

A crash course in B2B blog writing | B2B Content Tuesday

B2B blogging has had something of a renaissance lately. But it's a crowded market – so your blog needs to deliver real, clear value if it's going to stand out. Here’s how…

Four ways to find original B2B content ideas | B2B Content Tuesday

The best B2B content ideas span two categories: stuff you have authority to talk about, and stuff your customers need to know. Here's where to look for inspiration.

Four tips to help you write B2B case studies with impact | B2B Content Tuesday

Case studies can be compelling end-of-funnel content – but you need to get them right. Find out how with these four guidelines.

B2B Content Tuesdays continue

By popular demand, our series of relaxed weekly lockdown webinars is continuing every Tuesday in May from 16:30 BST (11:30 EDT). To register, you'll need this new link.

Introducing B2B Content Tuesdays

Our new series of relaxed weekly webinars gives an opportunity to stay connected, and talk about any aspect of B2B content writing. Join us any Tuesday from 16:30 BST (11:30 EDT).

7 ways to liven up old-school B2B copy

Stuffy writing in B2B marketing copy often doesn’t work. Here are seven quick ways to liven yours up.

How to give copywriters better feedback

The more constructive you can make your feedback, the sharper your content will be. Here are five fast ways to get better results.

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