What is long-form B2B content, and why does it work so well?

If you need to turn awareness into interest, long-form B2B content could be your not-so-secret weapon. Here’s why it’s so effective – and how you can ensure yours gets read.

A quick guide to ebooks and white papers | B2B Content Tuesday

They’re heavyweights of the content marketing world. But as new formats emerge, how they’re used is changing. Here’s how to get more from ebooks and white papers.

How to find the right voice and tone for your B2B content | B2B Content Tuesday

SPOILER ALERT: Voice and tone are not one and the same. Here’s how they differ – and some tips for finding the right voice for your B2B brand.

How original research can boost your B2B content | B2B Content Tuesday

Research is a great way to pack your B2B content full of reader value. But what does great B2B research look like? Here are our tips, tricks and answers.

A crash course in B2B blog writing | B2B Content Tuesday

B2B blogging has had something of a renaissance lately. But it's a crowded market – so your blog needs to deliver real, clear value if it's going to stand out. Here’s how…

Four ways to find original B2B content ideas | B2B Content Tuesday

The best B2B content ideas span two categories: stuff you have authority to talk about, and stuff your customers need to know. Here's where to look for inspiration.

Four tips to help you write B2B case studies with impact | B2B Content Tuesday

Case studies can be compelling end-of-funnel content – but you need to get them right. Find out how with these four guidelines.

7 ways to liven up old-school B2B copy

Stuffy writing in B2B marketing copy often doesn’t work. Here are seven quick ways to liven yours up.

How to give copywriters better feedback

The more constructive you can make your feedback, the sharper your content will be. Here are five fast ways to get better results.

Google Docs vs Microsoft Word: which is the best word processor for copywriters?

As many organisations move from Microsoft Office to other office suites, professional copywriters are increasingly asked to use Google’s G Suite. But how do the word processors compare – and which one wins out for professional use?

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