Month: October 2019

Podcast 77: B2B content formats – copywriters v the PDF

Posted on by The Radix Team

In this month’s Good Copy, Bad Copy, we’re talking about B2B content formats with a whole bunch of marvellous guests.

Lorraine Williams from Lighthouse Proofreading shares tips to help you check a PDF properly, while Nick Mason and Karla Rivershaw from Turtl put forward a convincing case for the format’s indefinite retirement. Contrarian as it may sound, they provide a convincing (and cathartic) argument.

(While you’re listening, be sure to check out Turtl’s apocalyptic ‘Kill the PDF’ campaign story.)

Also, David returns after hosting this year’s Copywriting Conference with a ton of great tips shared by copywriters throughout the day. (Hello to Mel, Ashley, Rohan, Melissa, Paul, Jason Isaacs, and Sam!) We’re not sure how he managed to snag so many of you to talk at such a busy event, so thanks for giving the charmer your time.

Nominate your favourite B2B content of 2019

Our rundown of the best of B2B content is back. And this year, we’re casting our net even wider.

So, if a piece of B2B marketing has impressed you this year, now’s your chance to give it props. It could be a social post, a blog, a white paper or even multi-media – whatever the format, let us know.

To nominate a piece of content, you can either open our nifty Typeform (remember to hit “submit” at the end)… or better yet, record a quick voice memo on your phone, and email it to [email protected].

And don’t forget to tell us your name, and where you work, so we can give you a shout out.

One checklist to rule them all…

86% of B2B content creators say people in their organisation can’t agree on what good content even looks like. If that sounds familiar, our webinar on 15 content checks is for you.

It’d be nice to interact with you directly as a podcast listener, but spaces are limited, so please register before you miss out.

In Episode 77, you’ll find…

1:25 – How to share your favourite B2B content of 2019

3:24 – “What did the PDF do to you?” interview with Nick Mason and Karla Rivershaw

9:45 – Our take on the PDF debate and writing for new B2B content formats

15:33 – How to proof a PDF: interview with Lorraine Williams

29:55 – How do copywriters find the PDF proofing process?

31:10 – Attendee tips from the Copywriting Conference 2019

Send us your praise, criticism, ideas, jokes, pets…

Contact us through @radixcom on Twitter or [email protected] (if you really want to make David’s day, send us a voice memo).

How to listen

Credits

Big thanks to Lorraine, Nick, and Karla for their time. And to everybody who David teased tips out of at this year’s Copywriting Conference.

Podcast editing and music by Bang and Smash

Webinar: What does good B2B content look like? 15 essential checks

Posted on by The Radix Team

What does good B2B content look like? 15 essential quality checks
Thursday 7th November, 4pm GMT / 11am EST

It’s hard to create great B2B content when everyone’s idea of quality is subjective. You get vague, unhelpful feedback like “this reads well”. Eight sets of conflicting amends to consolidate. Stakeholders – who should be fine-tuning technical accuracy – spending precious time changing “use” to “utilize” because they think it sounds “more professional”.

It’s a lot of noise. And importantly, there’s nobody speaking up for your reader. The process that was supposed to improve your content ends up focusing on the wrong things, and ends up making it worse.

At Radix, we can’t afford to work like that. We write a lot of B2B content, and every scrap of it is reviewed by our own editors before it leaves the warehouse. We need to work fast, and keep our standards consistently high, or we’ll be broke.

And that’s why we created our 15-point content checklist, covering everything a piece of B2B content needs to work – from basics like grammar and spelling to audience value, voice and tone.

In this one-hour webinar, we’ll take you through every point of our list, and give you some tips on how to create your own. We’ll also talk about how you can use it to:

  • improve your content
  • wrangle your stakeholders
  • guide your training and development

As B2B content creators, none of us have as much time as we’d like. So I solemnly promise to cram as much valuable stuff into the hour as I can. Spaces on the webinar are limited, though, so do reserve yours ahead of time.

This webinar has now finished.