5 essential stats from CMI’s 2016 B2B content marketing report

Five problems. Five fixes. Find out what you need to be doing to ensure your B2B content marketing strategy is pulling its weight.

Hack: Three ways to stop being a sad copywriter

According to research by DMA, UK copywriters are “sad”. There’s a multitude of reasons for this, but here are some solutions to stop the copy blues.

We’ve been reading: five useful posts for marketing copywriters

Every week, hundreds of articles appear with useful information for marketers and copywriters looking to polish up their writing skills. Here are five that have stood out for me in the past couple of weeks.

The myth of evergreen content

Can content be evergreen? This blog post examines why digital content cannot remain static.

BuzzFeed: 6 reasons their serious stuff works

Could marketers use BuzzFeed's trademark style to garner more attention than straightforward list-based posts? We review the case for adopting a BuzzFeed-like approach.

The state of B2B content marketing in 2013: five new reports digested

Here’s a quick roundup of the most interesting reports and findings that we’ve noticed from the past few weeks.

Chocolate and Vodka: […] POST REDACTED

A blog post on covering publishing events has an important lesson for B2B marketers looking to use events coverage to bolster a brand’s content marketing.

The New Yorker: Why Boston’s Hospitals Were Ready

This fantastic story in the New Yorker should be an inspiration to B2B case study writers everywhere.

Marketing Week: Gangnam Style marketing

B2B marketers are averse to doing anything wacky, but sometimes the viral promise of a wildly popular meme proves too strong to resist. But before you make that video, read this first.

Are we finally on the brink of becoming a cashless society?

Over the past 15 years, the digital revolution has slowly eroded our society’s attachment to the tangible. Despite being initially plagued by security fears and a lack of public confidence, millions of us now make digital payments on a daily basis. Psychologies have shifted and technologies have evolved, but could we ever become a completely cashless society?

Sign up to our monthly email

Copywriting tips and insights — delivered to you every month.