Podcast 59: writing email subject lines, B2B InTech 2018
Steve shares five proven ways to write B2B email subject lines… plus one crazy thought you might have overlooked. David reports from B2B InTech 2018.
How to write an awards entry (and win*)
At this time of year, we're up to our armpits in awards entries; mostly for clients, but sometimes for us too (Best Digital Marketing at the Cornwall Business Awards, you say?). Here's how we write a winner.Podcast 57: how to write up a B2B marketing event
In the first episode of the post-Emily era, copywriter George joins the gang to talk about how to turn a B2B marketing event into compelling content (and why we should fear hi-tech lifts).
A basic structure you can use for almost any blog post
Don’t know how to start your blog post? Just follow these headings, and you’ll have a simple structure to help you get writing...
How long should a blog be?
In comparison to ebooks and white papers, the blog often has looser definitions of structure, form and length. So, how long is too long?
Good news for clients: we’re raising our blog writing prices
Our 2018 copywriting price list is out – and our average blog post is getting more expensive. We confidently predict our clients will love it. Here’s why.
Long vs short: how to write comics for B2B audiences
Comics can fit on less than a page or span entire books. What length of comic works for a business audience - and how do you write one for a B2B reader?
Attending a client event? Here’s how to write a kick-ass summary
Capturing the spirit of a big event can be daunting. Here are some tips to take the pressure off, and help you successfully summarise your next expo, conference, or breakfast meeting.