Webinar: What does good B2B content look like? 15 essential checks

Improve your work, review with confidence, and manage stakeholder expectations with this 15-point checklist.

Register here.

The three pillars of a great B2B copywriting brief

A great idea? Check. A great copywriter on standby? Check. A great brief? Uh… one minute.

The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting

How do you get an objective view of which content will work, and which won’t? We use a hierarchy of five key tests.

We need to talk: the power of a great briefing call

Briefing calls are an important part of the writing process. Without them, we’re unable to convey our clients’ expertise. Nick explains why before writing copy, it's important to have a call.

I spent four weeks as a professional B2B copywriter. Here’s what I learned.

Five writing tips I learned on my internship that will help you improve your B2B marketing copy.

How to get value for money from your copywriter

Hiring a copywriter? Ensure you get value for your money every time with our foolproof guide.

How to distil complex subjects into compelling copy – a Radix guide

Complex ideas can be difficult to convey to a less technical audience. Here’s our guide to turning difficult subjects into readable (even interesting) copy.

Five uber-geeky B2B content marketing briefs we secretly wish our clients would send

White papers. Infographics. Blog posts. eBooks. Scripts. They’re all great and, done well, they’re very effective. But sometimes we long to be asked to write something… different.

How eight B2B copywriters tackled exactly the same brief

We talk a lot about the importance of matching the right B2B copywriter to each job. But just how much would the results vary? We tried an experiment – using our own team as guinea pigs.

How to brief a B2B copywriter

The secret to getting some great copy? It isn’t just hiring a great copywriter. It’s giving a great brief.

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