The three pillars of a great B2B copywriting brief
A great idea? Check. A great copywriter on standby? Check. A great brief? Uh… one minute.The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting
How do you get an objective view of which content will work, and which won’t? We use a hierarchy of five key tests.
We need to talk: the power of a great briefing call
Briefing calls are an important part of the writing process. Without them, we’re unable to convey our clients’ expertise. Nick explains why before writing copy, it's important to have a call.
I spent four weeks as a professional B2B copywriter. Here’s what I learned.
Five writing tips I learned on my internship that will help you improve your B2B marketing copy.
How to get value for money from your copywriter
Hiring a copywriter? Ensure you get value for your money every time with our foolproof guide.
How to distil complex subjects into compelling copy – a Radix guide
Complex ideas can be difficult to convey to a less technical audience. Here’s our guide to turning difficult subjects into readable (even interesting) copy.
Five uber-geeky B2B content marketing briefs we secretly wish our clients would send
White papers. Infographics. Blog posts. eBooks. Scripts. They’re all great and, done well, they’re very effective. But sometimes we long to be asked to write something… different.
How eight B2B copywriters tackled exactly the same brief
We talk a lot about the importance of matching the right B2B copywriter to each job. But just how much would the results vary? We tried an experiment – using our own team as guinea pigs.