Why do marketers – and copywriters – still treat copy as a commodity?
Ninety-three percent of B2B marketers now use content marketing. This time we’re looking at why, as more and more marketing content is created, B2B marketers need to consider their audience as individuals in order to ensure their content gets noticed.
This time we’re looking back at what changed in B2B technology copywriting in 2013. Plus we look at a couple of new trends we see coming up in 2014.
Welcome to episode 11 of the Radix Copycast. This time we’re exploring the importance of getting the right kind of writer for the right kind of content, and we also look at what journalists can bring to content marketing.
Welcome to episode 10 of the Radix Copycast – this time we’re discussing the rise in email nurture campaigns in B2B marketing, and our advice for copywriters on how to survive the onslaught.
This time we’re talking about how the evolving, visual nature of marketing content has affected how B2B copywriters and designers work together.
Welcome to episode 8 of the Radix Copycast – this time we’re discussing tone of voice in B2B copywriting. What we mean by tone of voice, and what can you do to ensure it’s authentic and consistent, regardless of the…
In episode 7 of the Radix Copycast we discuss the use of visual storytelling tools like Vine, SlideShare, memes, comics and infographics in B2B marketing, with a special focus on comics.
Welcome to episode 6 of the Radix Copycast – this time we’ve broken out of the studio and are reporting from the Chartered Institute of Marketing: South West Digital Marketing Conference 2013.
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