The B2B Content Audio Blog #6: how to interview subject matter experts
Give us six minutes, and we’ll give you six weird interview questions to transform your next content piece.
The B2B Content Audio Blog #3: which B2B copywriter is best for you?
There are seven types of B2B copywriter. When and how should you use each one?
Podcast 43: Content writer v copywriter – is there a difference?
Is there a difference between content writers and copywriters? We take a look at why a distinction needs to be made and why you should care.
Mind the content marketing skills gap
Increasingly, content marketers are struggling to source the skills they need. What can be done? David and Emily share their highlights from the Bristol Content Group’s “Great Big Content Skills Debate”.
How eight B2B copywriters tackled exactly the same brief
We talk a lot about the importance of matching the right B2B copywriter to each job. But just how much would the results vary? We tried an experiment – using our own team as guinea pigs.
Quiz: which type of B2B copywriter are you?
Quiz time.
Infographic: The 7 Types of B2B Copywriter – and How to Use Them
Not every B2B copywriter is good at the same things. This infographic will help you choose the best writer for every campaign.Podcast 27: Highlights and takeaways from the B2B Marketing Summit
Fiona shares her highlights of B2B Marketing’s B2B Summit event on the 17th June, and talks about what copywriters and marketers can learn from the event.
