The B2B Content Audio Blog #6: how to interview subject matter experts

Give us six minutes, and we’ll give you six weird interview questions to transform your next content piece.

The B2B Content Audio Blog #3: which B2B copywriter is best for you?

There are seven types of B2B copywriter. When and how should you use each one?

Podcast: Content writer v copywriter – is there a difference?

Is there a difference between content writers and copywriters? We take a look at why a distinction needs to be made and why you should care.

Mind the content marketing skills gap

Increasingly, content marketers are struggling to source the skills they need. What can be done? David and Emily share their highlights from the Bristol Content Group’s “Great Big Content Skills Debate”.

How eight B2B copywriters tackled exactly the same brief

We talk a lot about the importance of matching the right B2B copywriter to each job. But just how much would the results vary? We tried an experiment – using our own team as guinea pigs.

Infographic: The 7 Types of B2B Copywriter – and How to Use Them

Not every B2B copywriter is good at the same things. This infographic will help you choose the best writer for every campaign.

Podcast: Highlights and takeaways from the B2B Marketing Summit

Fiona shares her highlights of B2B Marketing’s B2B Summit event on the 17th June, and talks about what copywriters and marketers can learn from the event.

Hiring B2B Copywriters: How I Picked My Writing Team

B2B content is evolving fast, and so are the skills and experience needed by the writers who produce it. Fiona reveals what led her to hire the writing team here at Radix.

Why great writing isn’t the only skill that B2B tech copywriters need

A great copywriter needs to be able to do much more than just write a nice sentence or two. This post looks at the six key skills that every B2B technology copywriter should learn.

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