Podcast 61: what can you buy to improve your B2B writing?
What’s the best purchase to improve your copywriting? The team talk keyboards, monitors, software and tech.
B2B website copywriting: why it’s all about your customer
As a B2B brand, your website isn’t special. But your customers are. Treat them with the respect they deserve and you’ll soon notice the results.Podcast 60: the lowdown on B2B messaging workshops
Guest host George asks Fiona to explain what a B2B messaging workshop is, how it works, and why you’d want one.
What happens in a B2B messaging workshop?
It’s something we get asked to do more and more – but what exactly happens in a messaging workshop, how long will it take, and what will you get out of it? Here’s our guide for marketers.
What’s the best way to become a B2B tech copywriter?
Nobody grows up thinking ‘I want to be a B2B tech copywriter’ – so how did our writers end up here (and loving it)? Ben asks the gang...Podcast 59: writing email subject lines, B2B InTech 2018
Steve shares five proven ways to write B2B email subject lines… plus one crazy thought you might have overlooked. David reports from B2B InTech 2018.
Podcast: how to get value for money from your copywriter
How can you get more value from your B2B copywriting budget – and where should you definitely NOT cut corners? Fiona and David explore your options…
Writing for virtual reality – where do you start?
As more B2B marketers consider virtual reality, Katy speculates about what scriptwriting might look like in the age of VR.