Female copywriters are an overwhelming majority, according to the 2018 ProCopywriters survey – so why are so few of us writing for B2B tech?
Humour is an ultra-subjective thing, so you might think it’s best to avoid comedy in B2B copywriting. But is that really true – and if not, how do you go about getting it right?
There are seven types of B2B copywriter. When and how should you use each one?
How do you handle negative feedback on your writing? And what does it take to proof something properly?
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