Podcast 69: B2B tech copywriters versus the “Gender Say Gap”
Female copywriters are an overwhelming majority, according to the 2018 ProCopywriters survey – so why are so few of us writing for B2B tech?
The B2B copywriters’ reading list: which books influenced our writing?
Great writers read. But how exactly does reading influence B2B copywriting? Katy asks the office to share some of their key texts. (Warning: some are a little... um... surprising...)
5 strategies to turn complex engineering topics into compelling marketing content
Complicated subjects present a real opportunity for marketers who can deliver a clear message without dumbing down. Here are five successful approaches.
We went to the Copywriting Conference. Here’s what we learned…
One day. 200 copywriters. A dozen speakers... and a MASSIVE GREAT SHEDLOAD of writing tips. Sit back, and we'll tell you everything we learned at this year's Copywriting Conference.Podcast 66: is it ever OK to use comedy in B2B copy – and if so, how do you do it well?
Humour is an ultra-subjective thing, so you might think it’s best to avoid comedy in B2B copywriting. But is that really true – and if not, how do you go about getting it right?
The B2B Content Audio Blog #3: which B2B copywriter is best for you?
There are seven types of B2B copywriter. When and how should you use each one?
Podcast 65: handling feedback on your writing, and how to proofread well
How do you handle negative feedback on your writing? And what does it take to proof something properly?
Once more, with feeling: using reader psychology in your B2B copywriting
Understanding how your B2B audience's emotion influences their decision-making can make your writing even more effective. Here’s how to incorporate a little psychology into your writing process.Podcast 64: data v creativity, and SEO copywriting for B2B
Does B2B’s addiction to data help or hinder copywriting? We chat with SEO expert Tom Telford.