5 strategies to turn complex engineering topics into compelling marketing content

Complicated subjects present a real opportunity for marketers who can deliver a clear message without dumbing down. Here are five successful approaches.

We went to the Copywriting Conference. Here’s what we learned…

One day. 200 copywriters. A dozen speakers... and a MASSIVE GREAT SHEDLOAD of writing tips. Sit back, and we'll tell you everything we learned at this year's Copywriting Conference.

Podcast 66: is it ever OK to use comedy in B2B copy – and if so, how do you do it well?

Humour is an ultra-subjective thing, so you might think it’s best to avoid comedy in B2B copywriting. But is that really true – and if not, how do you go about getting it right?

The B2B Content Audio Blog #3: which B2B copywriter is best for you?

There are seven types of B2B copywriter. When and how should you use each one?

Podcast 65: handling feedback on your writing, and how to proofread well

How do you handle negative feedback on your writing? And what does it take to proof something properly?

Once more, with feeling: using reader psychology in your B2B copywriting

Understanding how your B2B audience's emotion influences their decision-making can make your writing even more effective. Here’s how to incorporate a little psychology into your writing process.

Podcast 64: data v creativity, and SEO copywriting for B2B

Does B2B’s addiction to data help or hinder copywriting? We chat with SEO expert Tom Telford.

I spent four weeks as a professional B2B copywriter. Here’s what I learned.

Five writing tips I learned on my internship that will help you improve your B2B marketing copy.

Why bending the “rules” of grammar can improve your B2B copy

Some of the grammar “rules” we learned at school aren’t as definitive as they might seem. In fact, they could be holding your B2B marketing copy back.

10 sloppy habits that let your writing down (and how to avoid them)

Whether you're crafting marketing copy or dashing off an internal email, there’s no faster way to lose credibility than with sloppy writing. Here are ten habits to avoid.

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