How to create better content, by being a better reviewer

This wildly underrated skill allows the best marketers to control and accelerate content creation. And it’s a skill that you can learn.

Three reasons why it’s better to write fresh copy than “finesse” your existing content

Katy discusses why bringing in a copywriter to create content from scratch is often more efficient (and more effective) than asking them to copyedit existing work.

The difference between academic writing and engaging marketing content

Three things to cut and three things to keep as you switch from writing essays to marketing content.

How to level up your copy and avoid common writing mistakes

See the highlights from the seven deadly sins of B2B marketing content webinar. Learn how to avoid them to level up your copy – and deliver outstanding results.

Five things you should know before becoming a B2B Copywriter

Thinking of applying for a job as a Copywriter – but not *fully* sure what the job entails? Here are five things you should know.

Join our team: we’re hiring a B2B technology copywriter

If you're considering starting a B2B writing career, we’d love to hear from you. We need a Junior B2B Copywriter to join our talented, welcoming team.

Podcast 97: how to write valuable B2B content

How do you create content that meets your audience’s needs, and also serves your business goals? In this month’s “Good Copy, Bad Copy”, we find out.

How to be a B2B tech copywriter

As we recently advertised for an entry-level Junior B2B Copywriter, we asked our Head of Copy, Matt Godfrey, what he looks for in an applicant, and what it takes to be a successful B2B tech writer.

UK vs US English: a (fairly) comprehensive checklist

Swapping between US and UK English can be a minefield. Use this handy proofing checklist to avoid the most common regional mix-ups.

Podcast 92: writing B2B content for telecoms (and other changing sectors)

How can B2B marketers get to grips with an industry that’s constantly changing? To find out, we talk to telecoms marketing expert Sarah Zammit.

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