How can I make complex B2B content readable and compelling? | B2B Content Tuesday

Simplifying complex subjects, without dumbing down, is a vital part of creating B2B content that works (and gets approved by stakeholders). Here are some tips, suggestions, and tools.

B2B Content Tuesday: writing ebooks and white papers

Join us for a short, relaxed webinar and Q&A on Tuesday, June 16th at 16:00 BST (11:00 EDT). Reserve your place here.

Keywords and a crowbar: a rant about SEO copywriting for B2B

Every B2B copywriter should be able to follow your SEO strategy. But if that strategy is "use abstract keywords from this spreadsheet as many times as you can", we need to talk.

Podcast 81: how to make B2B content readable

We debate readability algorithms, and professional jargon-buster Professor Chris Trudeau says it’s high time we stopped writing to impress.

5 go-to writing techniques to make your B2B copy more readable

In B2B marketing, we’re often called upon to write about obscure and complex topics. These five techniques can make your writing more readable, accessible, and digestible.

We asked, they answered: copywriting for B2B social media

We asked Comment Ground's Kate Stoodley for a B2B social media expert's perspective on what makes good copy. (Part one of a twin blog series... we answered some questions for Comment Ground too.)

Podcast 75: B2B copywriters v AI – what does the future really hold?

How quickly will robots replace B2B copywriters? Dr Andrew Bredenkamp of Acrolinx tells us it might be time for writers to make friends with AI.

Readability in B2B content: does your Flesch-Kincaid grade matter?

Readability can separate successful content from the mountain of unread marketing bumf. By asking your writers to put their copy through a Flesch-Kincaid Grade Level test, you can ensure your content is clear, concise and readable.

Content and cognitive load: how to craft your copy for the human brain

The human brain only has so much space to concentrate on different ideas – and if you ask it to do too much, it'll probably stop paying attention altogether. So, how do you stop readers tuning out from your content? John explores cognitive load theory, and how you can use it to create brain-friendly copy...

Reviewing B2B copywriting? Steal our 15-point quality checklist

Here's a secret: writing B2B content is hard... and reviewing it is even harder. So to help, we score every draft on a 15-point scale. And we're happy for you to make it your own.

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