B2B Content Hall of Fame: Salesforce’s labours of love
Not many global tech giants manage to create genuinely warm, caring and thoughtful content at scale. Fiona celebrates one that does.
B2B Content Hall of Fame: making dry subjects engaging at Air Charter Service
Technical writing doesn’t have to be dry and academic. Nick explains how Air Charter Service makes a niche product accessible to a broad audience.
B2B Content Hall of Fame: the humour and humility of IBM’s Watson
When IBM’s Watson interviewed public icons, it took the campaign beyond marketing, and into the zeitgeist. Here’s why we like the idea so much.
B2B Content Hall of Fame: how CB Insights created a God-tier newsletter
From pointless pie charts to accusations of vampirism – Kieran explains why he’s nominating the CB Insights newsletter for our Content Hall of Fame…Podcast 60: the lowdown on B2B messaging workshops
Guest host George asks Fiona to explain what a B2B messaging workshop is, how it works, and why you’d want one.
