B2BQ&A 110: How can you find the right SEO keywords for niche B2B content?

In this episode, Andy Crestodina talks us through the challenges and opportunities of keyword research in a niche B2B market.

B2BQ&A 109: What’s the worst thing about briefing a B2B copywriter?

What do B2B marketers find frustrating about writers they work with? Sophos marketing director Sally Adam and guest co-host Harry Kapur spill the beans.

B2BQ&A 108: How much B2B content actually gets read?

How can you tell tumbleweed content from a B2B sensation? We ask Basware’s Katie Colbourne and Matt Laybourn of Rockee.

B2BQ&A 106.5: How to make boring B2B subjects more interesting (part 2)

We return to Dave Briggs’ question: how to make boring B2B subjects more interesting. This time, we hear from award-winning marketer Brian Macreadie.

B2BQ&A 106: How can I make boring B2B subjects more interesting?

What techniques can you use to turn jargon-stuffed B2B topics into knockout content people want to read? We ask Haydn Grey’s Katherine Wildman and Robyn Collinge of WeTransfer.

B2BQ&A 105: How do you evaluate B2B content quality?

We discover the processes B2B tech giants use to ensure consistent quality across all their content, and share a resource to help you check your own work.

B2BQ&A 104: How can you keep your B2B content fresh?

If you’re writing about the same product, service, or idea over and over, how can keep your content compelling? We ask Xero’s Content Strategy Lead.

B2BQ&A 103: What was the best B2B content of 2021?

What was the best piece of B2B content of 2021? Discover trends, takeaways, and inspiration from last year’s shortlist – then find out the winner.

B2BQ&A 102: Why is there so little humour in B2B content?

Why so serious? We ask comedian and copywriter Lianna Patch whether B2B content should be funnier, and hear some tips about how to do humour well.

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